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Find UK TikTok Influencers for your brand

Sprout Social

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. So, how do you turn these insights into strategies for influencer marketing success ? If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok.

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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

Sadly, for many businesses, YouTube is just a place to host their videos. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Quick Takeaways.

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185 TikTok Captions That Actually Work

Hootsuite

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). This time, this place. My happy place. My favorite place is beside you. First, you should know the basics about your target market : Where do they live?

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How to Use TikTok for Business: A Step-by-Step Guide

Hootsuite

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app. Where does your target market overlap with TikTok users?

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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Image Source What I like: Any educational and experiential thing, such as academies, courses, and webinars, is a good marketing strategy. He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.” The package includes a stay at the luxurious hotel, too.

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How to Target Millennials Through Paid Ads

Neil Patel

Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds. The rapid shift to a digital world means millennials’ lives have followed a different path to those generations before and after them.