Businesses Grow

OCTOBER 3, 2022

There are not many other places to advertise other than digital, and rates have been going up as inventory goes down. Agencies need more places to advertise, and Apple is giving it to them. GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Apple on the move .

Gen Z 132

Gen Z Marketing Marketers Health 132

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Consumers are turning to social in place of Google.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Gen Z Millennials Promotion 111

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. The popularity of this secretive Discord channel is an example of a marketing challenge I discussed with Sara Wilson on a recent podcast episode called Why Gen Z is Hiding out in Digital Campfires.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Businesses Grow

SEPTEMBER 25, 2023

Literally, the company had one day to be relevant and connect to the meme … The meme-driven world I recently tuned into a Gen Z conference and listened for hours as young people talked about their dreams, values, and expectations for business. Still, the brand had to be relevant to earn the place! Only now matters.

Gen Z 126

Gen Z Transform Marketing Marketers 126

Hubspot Marketing

MAY 1, 2023

Why Consumers Use (& Love) Social Media Before asking social media users what the heck they're doing on social media all day, we asked them to choose the top three reasons they log on in the first place. YouTube users seek out entertainment, education, and inspirational content. Just about one in three U.S.

Gen Z 127

Gen Z Entertainment Education Social Media Marketing 127

Hubspot Marketing

NOVEMBER 21, 2022

Gen Z is becoming a growing generation within the creator economy. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy. So, creators with a smaller following can be more aligned with your budget.

Gen Z 91

Gen Z Millennials Inbound Marketing Entertainment 91

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. And finally, TikTok began offering the Follow Me educational experience to help small and medium businesses learn how to best leverage it all.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. This is likely thanks to the platform’s focus on educational content over pure entertainment. In second place is Brazil at 27 million. Unlike other social networks, though, there’s less of a generational divide on Pinterest.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Sales Force: CMO

AUGUST 2, 2022

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. Gen Z (those born between 1997 and 2010) is entering the workforce in the midst of a significant reevaluation of how, where, and why we work. What about Gen X? The good news? But that isn’t the case.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hubspot Marketing

OCTOBER 3, 2022

The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Businesses have a place in the creator economy as well; specifically those that create tools for creators to build their impact, reach, and audience. General Creator Economy Stats.

Gen Z 130

Gen Z Influencer Marketing Education Marketing 130

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 93

Gen Z User-Generated Entertainment Millennials 93

Search Engine Land

JUNE 13, 2023

We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. He excels at creating inspiring, educational and, most importantly, entertaining content. As SEOs, our job is to create inspiring, educational and entertaining content for a SERP.

Gen Z 123

Gen Z Content Marketing PR Entertainment 123

Sprout Social

MARCH 21, 2024

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Collaborate with influencers and track campaign performance, all in one place.

Branding 96

Branding Gen Z Fashion Food 96

Hubspot Marketing

FEBRUARY 27, 2023

YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 10. Source ) 11. On average, U.S. adults spend 30.1 minutes a day on Instagram in 2022. Source ) 12.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

FEBRUARY 6, 2024

A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. Like the previous videos, this video also comes off as authentic while sharing interesting and educational content. Education and Information Create Value. And believe me, trust goes a long way. Plus, who doesn’t love bubble tea?"

Gen Z 110

Gen Z Entertainment Education Social Media Marketing 110

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. AKC's TikTok, however, has a different goal: to engage audiences with cute dog videos.

Gen Z 111

Gen Z Entertainment Non-Profit Education 111

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. However, there’s a spread across economic and political spectrums, making it an exciting place for debate. Disadvantages of X Lack of Moderation X touts itself as a place for freedom of speech.

Gen Z 109

Gen Z Branding Advertising Advertisers 109

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 102

Gen Z Branding Influencer Marketing Fashion 102

Businesses Grow

MAY 22, 2023

Is there a place to go for the source of truth? We partnered with Coach to build a community of Gen Z creatives who ideated for the brand, identified with consumers, designed graphics, modeled, and posted for the launch. An emerging role for community is the “discerner of truth.” Could it be community?

Gen Z 135

Gen Z Marketing Marketers Fashion 135

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. We place multiple bets across our family of apps to test and learn how people want to express themselves. Both networks have solid benefits and entertainment factors.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Businesses Grow

JANUARY 5, 2023

The purpose of business is to make the world a better place. Now the other thing I want to build on from your first comment is you talked about business as something that makes the world a better place. I read this thing from a Gen Z newsletter, and the person from Gen Z said, we will not be stressed.

Gen Z 119

Gen Z Place Education Branding 119

Bannerflow

FEBRUARY 3, 2023

According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences. This is an excellent option for e-commerce, fashion, travel, and real estate brands.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Buffer Marketing

DECEMBER 19, 2023

As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts.

Gen Z 119

Gen Z Entertainment Education Branding 119

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. There’s a place for every business on social media, but it’s not everywhere. OK, so you’ve got a plan and places to be. By focusing on education, you add instant value. Build brand loyalty. High school advice? Source: Instagram.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Neil Patel

MARCH 22, 2021

For instance, some demographics, like Gen Z , are more responsive to social media marketing. Instagram Live Rooms let you host engaging and informative Q&A sessions to educate your audience and deliver valuable content. Talk up how your brand is best placed to serve customers. Ways Brands Can Use Instagram Live Rooms.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Hootsuite

MARCH 11, 2020

LinkedIn general demographics. LinkedIn education demographics. Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). LinkedIn education demographics. LinkedIn age demographics.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Hootsuite

JUNE 21, 2023

Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Put supervisory procedures in place. That’s not surprising. That includes public comments as well as DMs.

Gen Z 102

Gen Z Communications Education Millennials 102

Many Chat

JULY 13, 2022

Content that educates or entertains is more likely to be shared, which should be your number one goal. Having a schedule is a must-have, but don’t post content that feels out of place in order to hit your targets. Instagram is the world’s fifth most popular social media platform , but Gen Z is now spending more time on TikTok.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Hootsuite

MAY 8, 2023

It’s a place where people go to connect with friends and family. Try using a tool like Hootsuite Inbox to manage all your social messaging in one place. LinkedIn LinkedIn is the place to connect with corporate, industrial, and commercial clients. First, you could educate users about insurance itself.

Social Media Marketing 90

Social Media Marketing Gen Z Education Health 90

Sprout Social

MARCH 31, 2022

That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention. Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos.

Gen Z 117

Gen Z Entertainment Law Fashion 117

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). This time, this place. My happy place. My favorite place is beside you. Are we leaning into millennial cringe or Gen Z chaos? Be fearless.

Gen Z 107

Gen Z Entertainment SEO Social Media Marketing 107

Content Marketing Institute

JANUARY 22, 2019

Give them a way to express their ideas, opinions, or artistic talents – and recognize them for their contributions – and you’ll earn a special place in their hearts. . Lesson 2: Place your products in a practical context. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

Gen Z 105

Gen Z Content Marketing Health Millennials 105

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Content Marketing 144

Content Marketing Gen Z Entertainment User-Generated 144

Sprout Social

FEBRUARY 5, 2024

Black History Month takes place during February in the United States and Canada. It’s also important from an inclusion standpoint because it’s a chance to educate people who are not part of those communities because they also play a role in the workplace experience,” Blackburn says.

Gen Z 106

Gen Z User-Generated Branding Education 106

Search Engine Land

MAY 30, 2023

Sadly, for many businesses, YouTube is just a place to host their videos. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Do you feel like they care about educating, entertaining or understanding their customers? It’s a great place to start.

Branding 100

Branding Gen Z Transform Education 100