Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Each sector has its strengths and challenges.

Influencer Marketing 93

Influencer Marketing Market Trends Gen Z Fashion 93

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Gen Z Millennials Promotion 111

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 118

Gen Z Millennials eCommerce Social Media Marketing 118

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). Why we care. “If

Gen Z 110

Gen Z Millennials Customer Acquisition Advertising 110

Hubspot Marketing

NOVEMBER 21, 2022

We're providing them financial value, distributing their show across our brand channels — we're cross-promoting their show across our podcast network.". Gen Z is becoming a growing generation within the creator economy. We're investing in podcasters right now.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

AWeber

JUNE 10, 2024

As a visual social platform, it offers various options for businesses to promote their products or services. 3 - Make the most out of Instagram Story videos Want to promote a limited-time deal? You can offer early access to your followers, promote upcoming events, or create buzz around your new product launches through stories.

Video Marketing 87

Video Marketing Gen Z User-Generated Marketing 87

Hootsuite

OCTOBER 8, 2020

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. General Snapchat statistics. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Let’s get started. Source: Statista.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

OCTOBER 3, 2022

General Creator Economy Stats. Creators are most likely to be young (63% Gen Z) and female (48%). The top types of creators are educational creators, bloggers, coaches, writers, and artists. The most common types of content marketers hire creators to make are educational content, unboxing or reveals, and testimonials.

Gen Z 128

Gen Z Influencer Marketing Education Marketing 128

Hootsuite

MAY 31, 2022

This is likely thanks to the platform’s focus on educational content over pure entertainment. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are currently almost 21 million Gen Z Pinterest users.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. You can’t use Dispo to advertise the same way you promote on other apps. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. In a 2021 report, the higher education industry currently has the highest engagement rate of any other industry per post on Instagram, at 3.19%. Source ) 18.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

AUGUST 12, 2022

Green marketing focuses on strategies that promote environmental awareness and protection. Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. How much revenue they have or will generate in any given period is usually the biggest indicator of success.

Gen Z 141

Gen Z Education Marketing Marketers 141

Businesses Grow

MARCH 18, 2024

Community networks are the key to engagement loops (self-sustaining engagement, collective immersion) SXSW 2024 was filled with thrilling brand activations like this 3D spatial computer promotion for a Netflix series. 58% of Gen Z think the more absurd, the cooler it is. 82% say being weird is in. How do we reach them?

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Hubspot Marketing

JUNE 28, 2022

In addition, social media allows you to: Drive more traffic to your website and generate leads. Promote products and services. Our social media report revealed that small businesses get the best ROI from creating educational and relatable content. Make content that educates and/or resonates. Build a community.

Gen Z 129

Gen Z User-Generated Social Media Marketing Education 129

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. AKC's TikTok, however, has a different goal: to engage audiences with cute dog videos.

Gen Z 105

Gen Z Entertainment Non-Profit Education 105

Neil Patel

MARCH 22, 2021

Rather than promoting your products, you can instead choose a charity and encourage your viewers to donate during the show. For instance, some demographics, like Gen Z , are more responsive to social media marketing. For example, if it’s highly educational content, invite other industry leaders to chat with you.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Businesses Grow

MARCH 27, 2023

Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. Promote your music on other websites. There are many websites where you can promote your music, such as YouTube, SoundCloud, and Bandcamp. For musicians, this means creating fans who will buy their work.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hubspot Marketing

DECEMBER 11, 2023

Both are text-based social media networks that promote open dialogue. Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. million new users join the platform daily and that Gen Z is its largest and fastest-growing segment.

Gen Z 100

Gen Z Branding Advertising Advertisers 100

Many Chat

JULY 13, 2022

Content that educates or entertains is more likely to be shared, which should be your number one goal. Too much promotional content. Sharing promotions, offers, and brand collaborations is great from time to time. The fix: Strike a balance between organic and promotional content. Paid-for followers.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Businesses Grow

JANUARY 5, 2023

” Your job as a leader is to “hire well and promote.” I read this thing from a Gen Z newsletter, and the person from Gen Z said, we will not be stressed. You know, and incidentally, I don’t lay that trip on the Gen Z ers. As I said, I’m not blaming it on Gen Z.

Gen Z 115

Gen Z Place Education Branding 115

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. For instance, you could promote an awareness day or event or partner with a charitable organization. Sales or promotion campaign. User-generated content (UGC) campaign. A post shared by etsy (@etsy).

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Martech

JULY 18, 2022

With such a focus on trust-building, you also must represent diversity in your ads and promotions. Consumers want advertisements and promotions that represent them and their needs and interests. Educate yourself and your team. is a recipe for disaster. Avoiding that requires having a diverse team. and 68% in their product range.

Gen Z 82

Gen Z Millennials Customer Acquisition Education 82

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. You don’t necessarily need a huge budget or fancy tech, but you do need time to research, plan, upload, optimize and promote. YouTube is all about clickbait, pop culture and music videos.

Branding 101

Branding Gen Z Transform Education 101

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. Lesson 5: Spark meaningful discussions that promote worthy causes. Click To Tweet.

Gen Z 108

Gen Z Content Marketing Health Millennials 108

Sprout Social

MAY 8, 2023

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m.

Entertainment 103

Entertainment Gen Z Education Food 103

Buffer Marketing

FEBRUARY 21, 2023

I would create the event graphics myself using Canva , and use them to promote the events on Diversability’s social channels, amplify them on my personal accounts and within other disability communities (like Facebook groups I was part of), and share the marketing materials with our speakers to help expand our reach.

Gen Z 100

Gen Z Branding PR Marketing 100

Many Chat

APRIL 17, 2023

And despite TikTok appealing to Gen Z, Instagram is still a winner for 18-to-34-year-olds , who make up 60% of the platform’s user base. Check out Instagram’s Promotion Guidelines for hosting a giveaway. Now we have the stats, let’s look at how Instagram DM Automation can elevate your existing marketing efforts.

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Sprout Social

FEBRUARY 5, 2024

It’s also important from an inclusion standpoint because it’s a chance to educate people who are not part of those communities because they also play a role in the workplace experience,” Blackburn says. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

Gen Z 104

Gen Z User-Generated Branding Education 104

Hubspot Marketing

APRIL 21, 2023

Neurogan’s Deal Promotion Making the most of email promotion is important for any company, especially those in competitive industries. Results These changes brought higher revenue for promotions and higher click rates. It was also hoping to increase awareness with Gen Z audiences for its new direct shopping feature.

Gen Z 132

Gen Z User-Generated Promotion Fashion 132

Hootsuite

APRIL 3, 2023

Save time and easily promote your brand with a professional design. Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. Build long-term promotional and professional relationships. What is a Facebook engagement post? Trust = sales.

Gen Z 110

Gen Z User-Generated Transform Education 110

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Source: Statista.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Sprout Social

AUGUST 2, 2022

Spotify uses Shorts to promote events and promote or repurpose podcast content. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Brand bringing this trend to life: Spotify. Social commerce. Bridgerton, anyone?

Gen Z 133

Gen Z Promotion Shoppers Energy 133

Buffer Marketing

FEBRUARY 6, 2024

Jenny reckons it might have something to do with the idea of a cruise — a form of travel you might associate with an older demographic — being so foreign and fascinating to TikTok’s Gen Z audience.  So I just started talking to the camera, being myself, hoping to educate and inspire. "   3.

Gen Z 85

Gen Z Shipping Food Non-Profit 85

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. Is your brand voice funny or educational? Use them as a chance to engage, educate, and entertain your followers.

Branding 100

Branding Gen Z Retail User-Generated 100