Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 113

Partner Marketing Manufacturing Thought Leadership Marketing 113

Hootsuite

APRIL 3, 2023

Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. Sell more by answering questions and showing different ideas for using your products.

Gen Z 111

Gen Z User-Generated Transform Education 111

Pam Didner

SEPTEMBER 16, 2020

Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

Hubspot Marketing

MARCH 23, 2020

In the afternoon, you have a 1:1 via Zoom with your remote manager. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. Additionally, attendees can use virtual booths to promote their products or services, and offer discounts as well. Image Source.

Non-Profit 143

Non-Profit User-Generated Management Social Media Marketing 143

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Because audiences today are savvy; they educate themselves. Next: Why Business Problems and Causes Document the business problems your products, services or solutions address.

Transform 94

Transform Customer Acquisition Education Customer 94

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. The initial focus is on lead generation instead of education.

User-Generated 80

User-Generated Whitepaper eBook Partner Marketing 80

Content Marketing Institute

SEPTEMBER 26, 2018

HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. What is content marketing? We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Cathy McPhillips , Content Marketing Institute . Peg Miller , Xactly.

Content Marketing 95

Content Marketing Thought Leadership Marketing Marketers 95