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3 ways to turn tariff turmoil into marketing gold

Martech

For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. Educate your audience to alleviate concerns One of the most effective things a brand can do is to educate its audience about the tariffs and uncertainties affecting it.

Transform 114
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How Marketers are Navigating Q4: Traffic, Lead & Email Data from 150K+ Brands

Hubspot Marketing

Manufacturing as well as Trade, Transportation & Utilities (which includes the retail industry) lead the pack with 6.3% Year-over-year, we saw the biggest conversion increases from Education & Health Services followed by Leisure and Hospitality. Education and Health Services. Manufacturing. increases respectively.

Branding 138
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3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

He used a good deal of the personal fortune he made selling clothes to found the non-profit Sy Syms Foundation, which has given away more than $30,000,000 toward education, as well as being a major supporter Public Broadcasting and National Public Radio (NPR). He loved to explain the clothes.’ ” Marketing that Suits. That simple.

Branding 134
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Facebook marketing in 2025: A VERY complete guide

Hootsuite

The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. Inspire new marketing ideas. Personalize engagement Beverage manufacturer Innocent Drinks is known for having a cheeky, funny social feed, but what really stands out is how they reply to followers.

Gen Z 99
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5 Startup Marketing Ideas That Actually Work

Hubspot Marketing

Other than starting an email list, using online software, and taking high-quality images, what else can you do to market your startup? Below are some examples: If you're struggling to come up with new marketing strategies, maybe you can put a new spin on one that works for your campaign goals.

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How Building a TikTok Following Before We Had a Finished Product Helped Us Achieve Seven-Figure Growth in Two Years

Buffer Marketing

Instead of doing more traditional customer research, we decided to manufacture a run of 100 of this sample product and sell it online to see what the reaction was. Creating content around these use cases helped us tap into new markets and ultimately expand our reach from just the skincare industry to wellness as a whole.

Product 117
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25 Best B2B Marketing Conferences 2020

Pam Didner

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through ongoing education. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Transform 105