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Industrial marketing agencies are the strategic advantage for manufacturers aiming to thrive in globally competitive markets. Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services.
Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision.
Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.
Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.
Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a whitepaper for a medical equipment manufacturer. Tightly regulated content. Breakthrough innovations.
Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. For distributors, there are typically two main audience groups: manufacturers and retailers.
billion American energy startup has developed tools to manufacture carbon-neutral fuels by absorbing CO2 from the air, and converting it into zero-net carbon gasoline, diesel, and jet fuels. Bowery’s initiative calls for effectively educating and engaging their target audience through content. Pretty groundbreaking right?
From hieroglyphic stories etched in Egyptian caves to the oldest known literary work, The Epic of Gilgamesh , written in Babylonia over 3,000 years ago, to today’s summer blockbusters – a first-class story can educate, inspire, illuminate and capture devoted followers. Good marketing content can do the same.
Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, whitepapers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.
Work with publishers who are syndicating your whitepapers on their sites. Watch whitepaper syndication programs improve as you collectively optimize each of your sites. " "Pull" is defined as leads that are generated via your Web site, paid search, whitepaper syndication, and so on.
manufacturers cite a lack of skilled trades professionals (including welders) as a significant challenge to their ability to be competitive. A magazine like ARC would probably not accomplish that, but e-books, whitepapers, technical articles, and case studies might. Why did you feel that something like ARC was necessary? .
At the end, a CTA offers the download of a whitepaper and captures the user’s contact information. As you know, you need to educate the lead in order to drive it to the bottom of the funnel, and interactive materials are more effective than static ones in this regard. This is what a Demand Metrics research shows. Sales Force.
When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Know thy audience Without understanding their unique needs and challenges, one can’t create compelling manufacturing content for engineers. I cannot emphasize this point enough. How-to videos are great for this.
The content brings its purpose to life through descriptions of how the product manufacturing process has been optimized, discussions with experts in the space, and investments the company is making to combat climate change through science.
For instance, imagine the thousands of furniture pieces at IKEA, one of the most successful furniture manufacturers and sellers in the world. Great content can help you inform, educate, and build trust with customers who are interested in learning more about your products and services. Therein lies the problem with regular marketing.
Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.
How this prompt could be improved: You are a mid-market corporate finance boutique providing advisory services to businesses across our five key sectors: Sustainability; Software, Media & Technology; Business Services; Manufacturing & Distribution; and Health & Education.
You can target Bing ad campaigns based on: Company, such as Google (lol), Hootsuite, or the Government of Canada Industry, such as Healthcare, Manufacturing, Corporate Services, or Consumer Goods Job function, such as education, sales, or arts and design This feature is a game changer for B2B services.
B2B marketing often relies on educational content to communicate with business clients. Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, whitepapers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience.
When we ask new clients about their ideal customer during our onboarding, it’s not uncommon to get these (and similar) responses: “Every manufacturer should have our product.” Often, this is easier said than done. Customers don’t really understand our products at first, but once they see they know they need it.” “Any
Manufacturing. Do some professionals require routine certifications or education on products/software? Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year. Retail Information Technology – Software. Financial Services. Medical – Medical, Pharma, Biotech. Telecommunications.
Is your website a static brochure or a dynamic tool that educates, engages, and drives action? Offer engineers whitepapers or downloadable CAD files. Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and whitepapers.
Most offers are for an ebook or whitepaper. Great content isn’t about your stuff, it’s about trust, education and value. We don’t have an online product and we aren’t writers. We don’t have anything like that and wouldn’t know how to create one, so how do we have an offer to use as a call to action?
And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects. Product sheets.
Nurturing and educating your leads is time-consuming work. You don’t want to nurture and educate leads that go nowhere. What if there was a way to nurture, educate, and convert consulting leads into clients — at scale? ” For consultants, this means sharing what you know online in a way that educates your prospects.
Do you believe that industrial email marketing for manufacturers is outdated and ineffective? This could be the difference between a successful campaign and a wasted effort for manufacturers, distributors, and engineering companies. I wouldn’t recommend using promotional or “salesy” emails if you manufacture custom-engineered systems.
Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for. Email Start educating your potential customers about what it is you do.
Today, revenue comes from constant attention to follow up, thorough training of salespeople (both product education and customer needs education), and solid search engine, website, and conversion strategies. If they are downloading a whitepaper, they're (obviously) thinking about your product, and will be open to further discussion.
It is attended by thousands of technicians, R&D scientists, professors and students and engineers, as well as tech support, sales, and marketing specialists, manufacturing managers and supervisors. This event provides exhibits, presentation of technical whitepapers and a host of program presenters linked to the plastics industry.
Wise Whitepapers Expert advice is always sought after. A whitepaper allows you to share unique data or advice on a topic you’re a specialist in. In exchange for their email, your whitepaper readers receive expert advice or an innovative solution to a complex issue. It also allows Giada to flex her muscles as a fashion educator.
You know, so many whitepapers, so many webinars, so many podcasts to listen to so many experts to consult. A company that I spoke to recently sells high sales, highend robotics to manufacturing companies. There's so much information out there. And I just am not smart enough about this decision.
Using content for differentiation of your manufacturing company can be a powerful marketing strategy. The more successful manufacturing content marketers almost always focus on quality content over quantity. The more successful manufacturing content marketers almost always focus on quality content over quantity.
ebooks, whitepapers, templates) in exchange for email sign-ups. Whether it’s downloading a whitepaper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. Educational Series : Provide useful content that addresses their problems and challenges.
Every email that we send, every webinar that we do, every presentation that we create, all of this is content marketing and that’s one thing that… it’s not necessarily e-books and whitepapers and blogs, it could be emails and turning your emails into a source of content. Hey Joe, I need you to write a whitepaper.
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