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How Industrial Marketing Agencies Drive Superior Results for Manufacturers Compared to General Marketing Firms

Tiecas

Industrial marketing agencies are the strategic advantage for manufacturers aiming to thrive in globally competitive markets. Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services.

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Writing Technical Content for the Industrial Buyer’s Journey: Mapping Your Content to Each Decision Stage

Tiecas

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision.

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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

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Overcoming the Challenges of Industrial Marketing for Manufacturers: Strategies for Lead Generation and Growing Sales

Tiecas

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.

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Content Marketing Agency Vs In-House Writers

Marketing Insider Group

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Tightly regulated content. Breakthrough innovations.

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The A to Z Guide to Content Marketing for Distributors

Marketing Insider Group

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. For distributors, there are typically two main audience groups: manufacturers and retailers.