Lusha

AUGUST 10, 2025

Companies leveraging AI and machine learning in their sales processes report an average 25% increase in revenue, with the global AI market projected to reach $244.22 The best platforms use generative AI to act as personal data analysts, instantly identifying high-value deals and predicting which opportunities are most likely to close.

CRM

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Cost Generally more budget-friendly. Think of inbound lead generation as a garden.

CRM

Lusha

NOVEMBER 18, 2024

This leads to better results, which generates more data, and so on. Marketing Automation Platforms : Tools like Marketo or Pardot automate marketing tasks such as email campaigns, lead nurturing, and social media engagement, freeing marketers to focus on strategy and creativity.

CRM

Use Insider

JANUARY 3, 2025

For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support. Its tools for building personalized user journeys across SMS, WhatsApp, and push notifications are highly advanced and scalable.

Customer Journey

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. Many users online have shared concerns about SendGrid’s interface and occasional deliverability challenges. 5 (5000+ reviews) ActiveCampaign Sales-focused automation Deep CRM integration $15/month 4.5/5

eCommerce

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. According to online reviews, many users struggle with ConvertKit’s learning curve and limited customization. Ready to find your perfect email marketing match? (TL;DR)

Price

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. While Brevo (formerly Sendinblue) offers an affordable entry point for email marketing, online reviews suggest that users often struggle with emails landing in spam folders and support tickets going unanswered.

eCommerce

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. At Marketo, we obviously use our own marketing automation platform, but MOPS still serves as liaison to our product and engineering team.

Thought Leadership

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Marketing is just one area where we’ll need to collaborate with AI. Get MarTech!

User-Generated

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. With industries such as media, retail, finance, and education, the internet has changed the way people buy and has also led to increased levels of competition. Engage in Linked Multi-Channel Marketing.

Automobile

Adobe Experience Cloud Blog

JANUARY 5, 2017

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Flash deals and discount codes are a great way to increase brand awareness and generate demand.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

These small companies generated 65 percent of the net-new jobs over the past 17 years. It has to be well defined (make sure your product’s value proposition is clear and compelling). Use Thought Leadership as Your Business Launchpad – When we launched Marketo back in January of 2007, we did not yet have a product to sell.

Thought Leadership

Adobe Experience Cloud Blog

JULY 2, 2018

It’s why more than 53% of B2B companies have already implemented a marketing automation platform. The great thing about automation is that it allows you to set it and forget it, saving you time and money. And one of our favorite forms of marketing automation is the drip campaign. Retargeting Campaign.

Branding

Martech

MAY 24, 2024

As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services.

B2C

Adobe Experience Cloud Blog

MARCH 12, 2018

Share consistently across your platforms. Offering content that educates helps you become known as an authority on the subject. Trends show that social media users are increasingly looking for more personal, 1 on 1 connections. Leads Generated. Not every social channel will be great for new lead generation.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 9, 2017

People are leaving digital clues about their interests and intentions in many places across the web, including when they visit your website or click on your emails (1st party data), visit websites you don’t own, and go to social networks to discuss business issues and products (3rd party data).

CRM

Martech

MAY 22, 2024

The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. User training: Educate CRM and marketing/sales teams on proper data entry procedures and the importance of data quality.

Manufacturing

Neil Patel

OCTOBER 16, 2020

CRM software focuses on sales activities, while marketing automation software focuses on marketing tasks. Going further, marketing automation software is for generating, nurturing, and qualifying leads. It’s my #1 recommendation for most users—and for a good reason. So, you know you’re in good hands.

CRM

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research.

Email Marketing

Sprout Social

JUNE 28, 2023

Automation also breaks down silos and smooths out collaboration within your team, and beyond. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.” And automated task reminders in your CRM keep you and your teams on track.

Marketing

Martech

JUNE 3, 2022

For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Email marketing helps organizations acquire and retain customers, build businesses and make more money. The latest generation of email technology. over that period.

Email Marketing

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Branding

Adobe Experience Cloud Blog

JUNE 24, 2016

This is an easy way for brands to drive engagement at scale, since the same shortcode can be used for mobile users within different area codes. But because mobile users are accessing websites using devices with different screen sizes (e.g. Product descriptions: Are your descriptions clear and concise? Mobile Website.

Marketing Strategy

Adobe Experience Cloud Blog

APRIL 22, 2016

There are many types of videos that marketers use for different purposes, so there is no single method to measuring the success of your different videos. For example, you might use a general explainer video to attract visitors or a product demo to encourage prospects to convert and become customers.

Thought Leadership

Rock Content

APRIL 27, 2020

Marketing Automation refers to the use of specific software for three purposes: streamline, automate, and measure marketing efforts and workflows. In this way, it’s possible to generate more agility to the staff and provide more qualified experiences to your consumer. Lead generation. billion by 2023.

CRM

Lusha

JULY 17, 2024

In 2024, when things are constantly changing, lead generation is still the most important thing for any business that wants to succeed. Today’s lead generation demands a strategic, multi-faceted approach that aligns with evolving consumer behaviors. What is Lead Generation? But in this digital age, the game has changed.

CRM

Lusha

JULY 11, 2024

The answer lies in mastering two crucial marketing strategies: demand generation and lead generation. Marketing professionals often discuss these terms, But understanding the nuances between them can be the key to unlocking your business’s growth potential. Goals: What are the unique objectives of each strategy?

Whitepaper

Unbounce

SEPTEMBER 19, 2023

So I don’t know if it’s as much as re-skilling as education around the tools and just the products are coming out and how to use them with your existing roles and jobs. It seems that ChatGPT is losing users for the first time and I don’t think any of us expected that this early.

Copywriting

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Advocacy software like Crowdvocate: This is measurement mecca.

Customer Journey

Lusha

JULY 21, 2024

Decision: Prospects are nearing a decision and are likely comparing specific products or services. Why Building a B2B Marketing Funnel is Critical in 2024 In the fast-paced digital world of 2024, a well-structured B2B marketing funnel isn’t just a nice-to-have; it’s essential for sustainable growth.

Customer Acquisition

Lusha

NOVEMBER 11, 2024

Understanding Revenue Generation What is Revenue Generation? Revenue generation includes all the ways a business earns money from its products or services. At its core, revenue generation is about creating value for customers and earning money in return. It’s the engine that drives business success.

Price

Use Insider

MARCH 4, 2023

This makes actionable CDPs a great choice for marketers and growth professionals looking to improve revenue, lifetime value (LTV), and customer acquisition costs (CAC) by showing relevant messaging, content, and product suggestions to the right customers at the right times. #1 The products and attributes (colors, sizes, etc.)

Customer

Welcome Software

MARCH 11, 2022

For many businesses, content marketing goals include one or more of the following: Drive organic traffic to your website. Generate sales and revenue. Build loyalty with existing customers by providing resources and education. This includes everything from PPC to paid influencers marketing to native ad placement.

Management

Lusha

JUNE 7, 2024

Are you launching a new product or service? A go-to-market (GTM) strategy is your roadmap to success, a comprehensive plan guiding you from conception to launch and beyond. It’s a roadmap that guides every aspect of the launch, from identifying your target audience to determining the most effective marketing and sales channels.

Marketing Strategy