Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. The distinction is in the discipline of product management.

Management 92

Management SEO Product User-Generated 92

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. For an SEO PM, optimizing for search is the product. Critical thinking.

Management 83

Management Product SEO User-Generated 83

Martech

APRIL 18, 2024

Target users. For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals. Available resources.

Price 128

Price User-Generated Education eBook 128

Jeff Bullas

MARCH 6, 2023

The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users. What is “generative” artificial intelligence?

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 89

Product eBook Price User-Generated 89

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. The reason it matters is that it is a generational evolution of technology that could take your job or open a new world of opportunity.

Health 202

Health User-Generated Transform Education 202

Search Engine Land

FEBRUARY 23, 2024

It’s getting harder to find Google Search results that don’t include Search Generative Experience (SGE) results. In three industries (education, B2B tech and ecommerce), SGE appeared on 98% of queries over the past 30 days. SGE product viewers. Why we care. More SGE breakouts. SGE expanding to more countries.

User-Generated 110

User-Generated eCommerce Education SEO 110

Hubspot Marketing

JANUARY 29, 2024

In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. Educational Content For years, Google was my go-to when I needed information on almost any topic. So, it makes sense that creators like Jon Youshaei predict education content will shine on the platform in 2024.

Gen Z 103

Gen Z User-Generated Education Food 103

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. Imagine the profit you can generate by combining these two different segments of businesses.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Hubspot Marketing

NOVEMBER 15, 2023

However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable. In other words, social media users want to socialize and social media platforms want to sell, leading to a misalignment between a product and its customer base.

Non-Profit 137

Non-Profit User-Generated Law Entertainment 137

Search Engine Land

FEBRUARY 29, 2024

These alternative platforms come packed with engaged users actively searching for products, inspiration and information. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. Higher user reviews for products. Personalized content experience.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix. But how powerful is it really , you ask? YouTube has more than 2.5

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. Additionally, users can access a downloadable spreadsheet containing detailed underlying data.

Transform 91

Transform PR User-Generated Industry Insights 91

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales. Is YouTube a good way to advertise?

Advertising 108

Advertising Advertisers User-Generated Finance 108

Scoop.it!

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. 90% of webinar users leverage engagement tools like slide sharing, polling, and passable microphones.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Search Engine Land

FEBRUARY 26, 2024

Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. Setting yourself up on ChatGPT You need a user-friendly interface through which to interact with AI and also to refine your generated output. it remains fast enough for productive long-form content generation and refinement.

Energy 130

Energy User-Generated SEO Education 130

Businesses Grow

MARCH 11, 2024

Nike measures success through user engagement in workout sessions, challenges, and community discussions. And if they are relevant, their brand is heading in the right direction — a leading indicator of new product success and sales. For example, IKEA, Nike, and Lego all run large communities devoted to product development.

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Search Engine Land

JANUARY 31, 2024

We have entered the new “Gemini era” of Google – and the Search Generative Experience and AI will continue to be a huge part of Search, based on the latest earnings call of Alphabet, Google’s parent company. And we can see the progress we are making and how much users are liking the experience better. Why we care.

User-Generated 116

User-Generated Education Advertising Advertisers 116

Search Engine Land

APRIL 15, 2024

As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. Just ensure you use these generative AI tools as an SEO assistant rather than create the whole article for you. Example Initial goal: Write a blog post about our eco-friendly kitchen products.

Customer loyalty 114

Customer loyalty SEO User-Generated Product 114

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. After a 15 minute discussion, we came to realize that we wouldn’t be able to do it because he hadn’t clearly defined his products and services yet.

Product 93

Product Communications Thought Leadership Customer 93

Hubspot Marketing

DECEMBER 15, 2023

Though generative AI is everywhere , the fear around the state of AI is real. From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Also, 28% said the content generative AI produces isn’t always relevant to desired goals.

Education 98

Education User-Generated Marketing Marketers 98

Martech

SEPTEMBER 18, 2023

The releases for August include generative AI additions but also AI-powered data tools. Mobile users can now experience the efficiency of the AI content assistant for social media (beta). Summarize long email threads in the Conversations Inbox in one click using the AI-generated conversation summary.

User-Generated 119

User-Generated Shipping Education CRM 119

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.” zara Choose your lipstick!

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Customer Marketing Branding Customer User-Generated 123

Search Engine Land

MARCH 21, 2024

From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily. Education and awareness of the changing SERPs. Education and awareness of the changing SERPs Let’s go into specifics. The difference in 2024? There’s an elephant in the room: AI. See terms.

SEO 106

SEO Education User-Generated Communications 106

Hubspot Marketing

JUNE 13, 2022

leaked TikTok for Business deck stated that the average user spends 89 minutes per day on the platform. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. Educate your audience on relevant topics. What is TikTok? What to Post on TikTok.

User-Generated 128

User-Generated Education Social Media Marketing Food 128

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. Evaluating the quality of generated responses.

Management 135

Management SEO Key Performance Indicator User-Generated 135

Buffer Marketing

MARCH 5, 2024

  For one, the product is sold in a glass jar—delicate packaging that is more suited to retail than shipping. The customers who did find our product loved it, but sales were slow, and working with big distributors and retailers was challenging for our small company.

Shipping 80

Shipping Food Retail Customer Acquisition 80

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Martech

MARCH 12, 2024

Magic Studio includes generative AI technologies like DALL-E and Imagen for generating images. Magic Edit allows users to edit images using short written prompts. And this spot shows how Background Remover is used for video production. The Magic Write tool aids in creating on-brand text at scale. Expanding B2B approach.

Customer 112

Customer User-Generated Price Promotion 112

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Generative AI lacks common sense, emotional understanding and real-world experience.

User-Generated 101

User-Generated Transform SEO New Technology 101

Scoop.it!

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. This will be essential in convincing buyers to invest in your products. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. When advertising on platforms like Google, you’re restricted to reaching people searching for your product or service.

eCommerce 106

eCommerce User-Generated Advertising Advertisers 106

Search Engine Land

JANUARY 30, 2024

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. You can, and should, test your site’s user experience from an unbiased source. You might know the nuances of your site and sales funnel, but your users do not.

SEO 111

SEO Transform Copywriting Law 111

Hubspot Marketing

FEBRUARY 6, 2023

Focus on User Generated Content (UGC). Just take the number of engaged users, divide it by the total page reach, and multiply the result by 100. Instead, opt to create educational, helpful, and entertaining content. Bean often posts fun educational videos such as "Skiing Tips for Beginners" to delight users.

User-Generated 88

User-Generated Entertainment Education Branding 88