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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.

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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

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B2B Email Marketing: Tips and Examples for 2024

Lusha

ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. For example: Welcome Series : Greet new subscribers and introduce them to your brand.

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Beyond the Envelope: Tech-Driven Direct Mail Success

DirectMail2.0

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

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Top 5 Marketing Must-Haves for Asset Managers and More

Adobe Experience Cloud Blog

Small and large businesses alike face similar challenges, and financial services in general are often behind the curve when it comes to new technology and processes. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era. No firm wants to get audited or fined.

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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.