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The hard truth about what AI will do to GTM

Martech

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 120
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How search analytics can tailor messaging and maximize performance

Martech

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Search analytics are still a powerful tool for that — just not in the traditional sense.

Analytics 124
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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Audiences, intent and external factors Here is an example from one of my agency’s clients (focusing on education) for Google Ads campaigns’ conversion rates: Competitor: 2.8% PPC professionals are often marketing-educated. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice.

Price 96
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10 SEO challenges faced by fast-growing SaaS companies

Search Engine Land

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. is branded, and only 5.6%

SEO 111
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How to make revenue generation a company-wide effort

Martech

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers.

Finance 121
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Is influencer marketing the new PR?

Sprout Social

To find the answer and what the evolving state of media means for brands, we interviewed Myer and two of Sprout’s influencer marketing and PR experts, Greg Scavuzzo, Director of Product Marketing, and Layla Revis, Vice President of Brand and Social. According to Scavuzzo, this harmony leads to campaigns that perform.

PR 92
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The Power of Verified Reviews: Why Agencies Thrive with Clutch

Duct Tape Marketing

I need product marketing agency that's going to help me position my brand. And that's been a lot of the education there. It's just we evolve as a market evolve. And we're seeing more of a shift for demand for more strategic work. So I wouldn't say it's kind of a constant state of change, but nothing kind of that function.

CMO 83