Sprout Social

SEPTEMBER 16, 2024

Here’s our lineup of higher education institutions curating the perfect balance of school spirit, entertainment and academic opportunity on social during the back-to-school season. Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily.

Transform

Set Up

JANUARY 21, 2025

PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Client Priority #3 | The PR Decline The dip in the demand for PR servicesfrom 50% in 2023 to 27% in 2024could partially be attributed to a shift in how businesses perceive the risks associated with public stances and "cancel culture."

Shopper Market

Hubspot Marketing

JUNE 17, 2025

This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. For example, educational platforms might let users save progress or educational settings, creating a sense of continuation that makes giving up the product feel like losing something personal and valuable,” he shared.

Branding

Exposure Ninja

JUNE 13, 2025

For website copy and educational content, it’s still friendly and simple but leans more motivational and reassuring, ensuring learners feel supported and encouraged. Cofounders Luis von Ahn and Severin Hacker saw an opportunity to democratise education through technology. Their tone of voice adapts based on context.

Branding

SocialPilot

FEBRUARY 11, 2025

PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. By creatively embracing trending audio and humorous takes on airline experiences, Ryanair transformed its social media account into a relatable, engaging hub. How Did This Take Over Social Media?

User-Generated

SocialPilot

JUNE 26, 2025

Instead, you should focus on short videos, educational carousels, quick tips, customer shoutouts, and more. Make and share tutorials, trends, and transformations that work best for discovery. Build Trust Through Educational Content: YouTube is where people go to learn, solve problems, and do research.

Gen Z

SocialPilot

FEBRUARY 19, 2025

If youre not tracking what people say about your brand online, you risk losing sales, facing PR problems, and missing out on important customer feedback. Educate your employees : Ensure all employees handling reviews understand the brand’s tone of voice. Establish response rules : Define strict response times and customization.

Transform

Exposure Ninja

JUNE 26, 2025

The finance brands that adapt now won’t just survive this transformation — they’ll dominate it. Invest in digital PR. The companies that establish their presence now — through strong SEO foundations , AI-optimised content , and strategic digital PR — will maintain their advantage as the landscape evolves.

Finance

Animalz blog

MARCH 18, 2025

As AI tools like ChatGPT and Gemini transform search behavior, Parthi recognized that AI-assisted, personality-driven content became the clearer path to revenue. Like, how do you make people educate publicly? Um, the demand for CMOs wanting to invest in-house, SEO PR programs. How do you build that relationship? Was declining.

SEO

Duct Tape Marketing

NOVEMBER 27, 2024

As an educator, her LinkedIn Learning courses have inspired over 500,000 learners worldwide. It's time to transform your approach. They're things that are pr, they're great PR and marketing, but they're not necessarily scalable. Visit DTM world slash scale to book your free advisory call and learn more.

Customer

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Duct Tape Marketing

FEBRUARY 13, 2025

During our conversation, Mike shared why storytelling is not just a tool but a fundamental business skill that can transform public speaking, business communication, and leadership. As a keynote director, he's helped shape viral TEDx talks, launch bestselling books, and transform leaders at Disney, Netflix, and Adobe into magnetic performers.

Transform

SocialPilot

JULY 4, 2025

They’re great for lead generation, education, product onboarding, and brand authority building — especially when combined with short videos, carousels, or recaps. And, try to frame your journey as a movie – with a hero, struggle, and payoff. We almost shut down in year one. Here’s what saved us. Here’s how.

Thought Leadership

Animalz blog

MARCH 20, 2025

.” In this episode of The Animalz Podcast, Ines shares how she went from teaching economics at Oxford to running the content machine behind one of YouTube’s biggest educational creators. She highlights doola as a company applying this creator-inspired approach through high-quality educational resources. Tim Metz: Awesome.

B2C

Exposure Ninja

MAY 16, 2025

Whether you’re looking to boost your organic traffic, establish thought leadership, or convert more visitors into customers, the right content marketing agency can be transformative. Does it balance educational value with persuasive elements? The wrong one can be an expensive lesson. We have six tips to help you do just that.

Content Marketing

Sprout Social

MAY 31, 2023

How communications teams can mitigate risks when working with AI AI will undoubtedly transform the field of communications, but the professionals behind the screen are irreplaceable. Instead of asking whether AI will replace our jobs , we should consider how it will transform them. Artificial intelligence is here to stay.

Communications

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. Number one far and away with 70% of people said, lack of education and training.

Transform

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Why our social and comms teams collaborate at Sprout.

PR

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) As Revis describes, “People trust people , and they want to be entertained and educated. to our core mission.”

PR

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. Think of it as a pro bono PR onramp program for diverse and purpose-driven founders of tech businesses,” Guarnaccia said. If anything, demand for PR rose sharply with the onset of the pandemic.

PR

Hootsuite

OCTOBER 21, 2020

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. Get the report now.

Transform

Martech

SEPTEMBER 20, 2023

The technology’s applications are boundless, from agriculture leveraging drones for precision farming to education employing AI for personalized learning pathways. Limitations are increasingly becoming launchpads for transformative innovations. Now, there are some really great preexisting tech tools for PR.

PR

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. Too often organizations misunderstand marketing’s responsibilities.

Transform

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI.

Transform

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Gini Dietrich, Founder of Spin Sucks , recognizes the momentum that built when Spin Sucks (the book) started getting picked up and shared by PR professionals: When Spin Sucks was published, I introduced the model we use internally for our clients, called the PESO Model*. The big coup came when Mashable interviewed me for a story. Merchandise?

Content Marketing

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Transform

Martech

MARCH 8, 2024

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. The AI Marketing Institute recently reported that lack of education and training was the No. 1 barrier to the adoption of AI for marketing.

Transform

Hubspot Marketing

JUNE 24, 2022

See firsthand how HubSpot can transform your nonprofit organization. Your nonprofit marketing plan exists to transform your organization's mission and big-picture objectives into strategic, actionable goals. Hosting a quarterly event with educational resources, foster training, and adoption opportunities. Measurable. Attainable.

Inbound Marketing

Marketing Insider Group

MARCH 11, 2020

Quick Takeaways: Start transforming your workplace culture by focusing on your mission. A truly diverse culture doesn’t hire for demographic differences for the sake of PR. If you are ready to leverage your cultural transformation with more traffic to your site, get quality content that’s consistently published.

Transform

Content Marketing Institute

NOVEMBER 19, 2017

Innovators, renegades, and visionaries – If you are a leader in marketing or the overall business (or want to strengthen your relationship with those leaders), you’ll find that reinvention and transformation is the name of your next content marketing game. The New Rules of Marketing and PR provides a detailed overview of how to do that.@dmscott’s

Content Marketing

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. Creators now have the power to influence every stage of the buyer’s journey by providing diverse content that educates, engages, and empowers prospects.”

Affiliate Marketing

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership.

Transform

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. When used creatively, it can transform your entire process. The balance shifts again. Now, social strategies apply to more than just owned media. Social and owned media.

Key Performance Indicator

Sprout Social

NOVEMBER 11, 2020

Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. With these insights, you can do more than achieve your goals — you can transform social into a growth engine for your brand. The wait is over and new data is here!

Whitepaper

Neil Patel

SEPTEMBER 21, 2020

Their content marketing services have branched out a bit to include digital PR and training courses, but their specialty is still the same. As the screenshot above shows, they’re focused on rapid, organic growth that’s driven by content marketing, data journalism, digital PR, and search engine optimization. Technical SEO.

Content Marketing

Search Engine Land

OCTOBER 16, 2023

There aren’t enough reputable sites out there that will link to commercial pages, so you’ll need to use educational, value-added content on your website as a hook to earn links on a more consistent basis. Final thoughts As has been the trend for the past 10+ years, link building has transformed into link earning.

Non-Profit