Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing? Video Marketing.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 106

Branding Video Marketing Millennials B2C 106

OnPassive Marketing

JUNE 19, 2022

YouTube has changed the way content is created, advertised, and promoted. YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? You can easily reach them with a cost-effective video marketing strategy.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Adams & Knight Marketing

JUNE 3, 2020

In total, the agency’s winning video marketing work includes six Silver Awards and four Bronze Awards on behalf of its clients in financial services, healthcare, and travel/leisure. ” It also earned Bronze in Branded Content: Videography/Cinematography for “ RiMaConn Relay.”

Health 100

Health Video Marketing Education Digital Marketing 100

OnPassive Marketing

JULY 5, 2022

Do you want to produce product demonstrations, customer testimonials, or educational content? Once you know the type of video you want to create, you need to develop a distribution strategy. A video content strategy helps you ensure that your videos are well-planned and targeted at the right audience. How-To Videos.

Promotion 82

Promotion Education Video Marketing Product 82

AWeber

JULY 6, 2023

So grab your popcorn, sit back, and get ready to discover the magic of video email marketing! But first, let’s define what video email marketing is… What is video email marketing? Video email marketing is simply incorporating videos into your emails.

Email Marketing 96

Email Marketing Education Marketing Marketers 96

Scoop.it!

JANUARY 26, 2023

You should not only publish testimonials on your website and promote them on all your customer touchpoints, but also make sure you have stellar reviews on all third-party platforms, like Google reviews and Yelp. Source That’s why you should take a different route from your competitors and emphasize educational formats in your BoFU strategy.

Education 88

Education Communications User-Generated Promotion 88

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 69

Entertainment Video Marketing Thought Leadership Education 69

Digital Marketer

JULY 11, 2023

Generally, videos go viral on social media when they connect with their audience, make them laugh, inform, teach, and persuade them. Determine Your Video Marketing Goals Learning how to create viral short videos for social media isn’t enough for a successful social media video marketing strategy.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Search Engine Land

MAY 30, 2023

Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard. Do you feel like they care about educating, entertaining or understanding their customers?

Branding 101

Branding Gen Z Transform Education 101

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

JANUARY 5, 2021

Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads. More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Think how-to’s, DIYs, and explainer videos. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Vertical Response

FEBRUARY 20, 2023

(give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

Marketing 67

Marketing Marketers Email Marketing eBook 67

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Do they prefer different types of information (promotional versus educational) in different formats?

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Some of our highest performing videos are embedded in blog articles.

Customer Acquisition 91

Customer Acquisition Analytics Education Entertainment 91

Sprout Social

JANUARY 31, 2024

Promote your YouTube content across multiple channels Content distribution is all the rage right now. And rightfully so given the legwork it takes to create a YouTube video. Reposting and cross-promoting your YouTube presence is a smart move. Needless to say, they’ve found a winning formula primarily through educational content.

Analytics 101

Analytics SEO Promotion Food 101

Martech

MAY 26, 2022

Educational resources. Additionally, Hootsuite is rolling out TikTok-related resources for marketers. They will also gain post-performance and user engagement insights informing future campaigns.

Social Media Marketing 98

Social Media Marketing Marketing Marketers Education 98

Sprout Social

MAY 6, 2021

These videos are 15-30 seconds each with background audio, whether voiceover, music or another popular sound byte, and are incredibly digestible. You want your Instagram Reels strategy to consist of several different types of videos, but sharing tutorials every few Reels is a great way to create an educational presence.

Education 134

Education Place Product Branding 134

Neil Patel

JUNE 7, 2021

How much self-promotion is too much? By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. They’re creating promotions that offer massive discounts to dozens of products in their store. Provide genuine value during your promotion. Of course, this brings up some important questions.

Shoppers 102

Shoppers Fashion Marketing Marketers 102

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience. Video Marketing and Sales.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Spotify uses Shorts to promote events and promote or repurpose podcast content. Social commerce.

Gen Z 139

Gen Z Promotion Shoppers Energy 139

OnPassive Marketing

JUNE 10, 2022

Additionally, this integrated automation audio tracking software allows for easy scheduling and monitoring of broadcasts across multiple media platforms such as websites, social media channels, and video marketing platforms like youtube , etc. How To Create a Good Audio Marketing Strategy.

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 144

Branding User-Generated Video Marketing Analytics 144

Hubspot Marketing

DECEMBER 11, 2019

While they both care about their finances and invest in things that can improve their careers -- like higher education. According to a recent study , millennials watch online videos for 2.4 This mirrors the fact that video usage is growing quickly amongst both generations. hours per day while Gen Z averages 3.4 Branded Content.

Gen Z 145

Gen Z Millennials Finance Education 145

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. Cross-Promotion: Utilize social media to enhance and promote other marketing initiatives, such as email campaigns or events.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Hootsuite

MAY 18, 2023

In a nutshell, short-form video content is popular because: It’s easy to create and share It can be easily viewed on the go Social media algorithms promote content users like Algorithms make discoverability and virality easy It requires minimal production costs #1 Social Media Tool Create.

User-Generated 112

User-Generated Video Marketing Shipping Product 112

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses.

Social Media Marketing 106

Social Media Marketing Communications Entertainment Marketing 106

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. That’s a wrap.

Fashion 110

Fashion Millennials Education Video Marketing 110

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. You can incorporate case studies in content marketing in a myriad of ways. Educate consumers on the value your product or service offers. Repurpose for Video Marketing. The first one, of course!

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing 132

Video Marketing Education Promotion Marketing 132

Adobe Experience Cloud Blog

OCTOBER 30, 2015

But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. Educational, High-Value Content.

Thought Leadership 134

Thought Leadership Education Promotion Communications 134

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. What you’ll learn.

Video Marketing 100

Video Marketing Entertainment Education Advertising 100

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Marketers should take heed of this pivotal trait. Campaigns promoting mental health awareness and support will likely resonate deeply with Gen Alpha’s characteristics.

Gen Z 52

Gen Z Millennials Health Transform 52

Marketing Insider Group

MAY 22, 2023

Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Draft a script for a web series that educates viewers about [topic]. Write an email newsletter that provides exclusive content and promotions to subscribers. Digital Marketing Analytics 23. SEO Video Source: Popupsmart 44.

Digital Marketing 26

Digital Marketing User-Generated Promotion Marketing 26

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Digital Marketer

SEPTEMBER 6, 2022

Organic posts are videos you create and post on TikTok without using any paid promotion. With organic posts, you can educate and entertain your audience in the hopes of making them aware your company exists….think million times, you’ll notice that the video itself isn’t promotional in any way.

User-Generated 75

User-Generated Entertainment Food Promotion 75