Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

OnPassive Marketing

JUNE 19, 2022

YouTube has changed the way content is created, advertised, and promoted. YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? You can easily reach them with a cost-effective video marketing strategy.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 73

Entertainment Video Marketing Thought Leadership Education 73

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? How do you create better videos?

Branding 110

Branding Video Marketing Millennials B2C 110

OnPassive Marketing

JULY 5, 2022

Do you want to produce product demonstrations, customer testimonials, or educational content? Once you know the type of video you want to create, you need to develop a distribution strategy. A video content strategy helps you ensure that your videos are well-planned and targeted at the right audience.

Promotion 82

Promotion Education Video Marketing Product 82

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Affiliate Marketing. The website, often called an affiliate, will only get paid when their promotion generates a sale.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Digital Marketer

JULY 11, 2023

Generally, videos go viral on social media when they connect with their audience, make them laugh, inform, teach, and persuade them. Understand Your Target Viewers Knowing your audience, including what they want (or don’t want) is vital when planning to create viral short videos for your social media marketing strategy.

Transform 87

Transform Social Media Marketing Video Marketing Analytics 87

Vertical Response

FEBRUARY 20, 2023

(give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

Marketing 68

Marketing Marketers Email Marketing eBook 68

Scoop.it!

JANUARY 26, 2023

You should not only publish testimonials on your website and promote them on all your customer touchpoints, but also make sure you have stellar reviews on all third-party platforms, like Google reviews and Yelp. Source That’s why you should take a different route from your competitors and emphasize educational formats in your BoFU strategy.

Education 88

Education Communications User-Generated Promotion 88

Hubspot Marketing

JANUARY 5, 2021

Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads. More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Think how-to’s, DIYs, and explainer videos. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Search Engine Land

MAY 30, 2023

Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard. Do you feel like they care about educating, entertaining or understanding their customers?

Branding 103

Branding Gen Z Transform Education 103

Sprout Social

JANUARY 31, 2024

Promote your YouTube content across multiple channels Content distribution is all the rage right now. And rightfully so given the legwork it takes to create a YouTube video. Reposting and cross-promoting your YouTube presence is a smart move. Needless to say, they’ve found a winning formula primarily through educational content.

Analytics 96

Analytics SEO Promotion Food 96

Rock Content

MAY 2, 2024

As a defining characteristic of your marketing strategy, it allows you to connect with a specific audience that wants or needs what your company has to offer. A brand voice might be “powerful and uplifting”, “professional and educational”, or “fun and off-the-cuff”. This might seem like it doesn’t fit with their SaaS platform.

Branding 91

Branding Communications Health Education 91

Marketing Insider Group

DECEMBER 29, 2020

Top B2B Digital Marketing Trends for 2021. If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. Video Marketing and Sales. Mobile video consumption increases by 100% every year.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Spotify uses Shorts to promote events and promote or repurpose podcast content. Social commerce.

Gen Z 137

Gen Z Promotion Shoppers Energy 137

Content Marketing Institute

JUNE 18, 2018

HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video brings more search traffic. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot.

Fashion 108

Fashion Millennials Education Video Marketing 108

Digital Marketer

SEPTEMBER 6, 2022

Organic posts are videos you create and post on TikTok without using any paid promotion. With organic posts, you can educate and entertain your audience in the hopes of making them aware your company exists….think million times, you’ll notice that the video itself isn’t promotional in any way.

User-Generated 76

User-Generated Entertainment Food Promotion 76

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 142

Branding User-Generated Video Marketing Analytics 142

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. Branded Content.

Gen Z 145

Gen Z Millennials Finance Education 145

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Marketers should take heed of this pivotal trait. Campaigns promoting mental health awareness and support will likely resonate deeply with Gen Alpha’s characteristics.

Gen Z 52

Gen Z Millennials Health Transform 52

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Key Performance Indicator 69

Key Performance Indicator User-Generated Entertainment Social Media Marketing 69

Hootsuite

MAY 18, 2023

But, with so many people jumping on the short-form video ship, standing out is more important than ever. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Offer free products or trials for the best TikTok Stitch or Duet videos.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Marketing Insider Group

MAY 22, 2023

More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Today, we’re saving you the guesswork so you can start leveling up your digital marketing strategy with AI. Draft a script for a web series that educates viewers about [topic].

Digital Marketing 25

Digital Marketing User-Generated Promotion Marketing 25

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Because it does !

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Neil Patel

DECEMBER 30, 2022

Why Video SEO Is Important. Video can be a super powerful content type when we use it correctly. Since about 86% of businesses incorporate video content into their online marketing strategies, consumers now expect it as an option when they search for various products or services. Add videos to playlists.

SEO 89

SEO User-Generated Analytics Video Marketing 89

Marketing Insider Group

JUNE 16, 2021

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Setting Goals.

Video Marketing 129

Video Marketing Education Promotion Marketing 129

Sprout Social

MARCH 20, 2023

While there’s no official length cut off for short-form videos, they’re typically considered to be videos between three seconds and one minute in length. This bite-sized content can supercharge your social strategy and brand awareness. And it’s well within your reach to start using it in your video marketing strategy.

User-Generated 114

User-Generated Energy Management Entertainment 114

Content Marketing Institute

MAY 14, 2018

But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Know the most critical component of video marketing.

Video Marketing 108

Video Marketing Marketing Strategy Key Performance Indicator Transform 108

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 85

Digital Marketing Marketing Strategy Shoppers User-Generated 85

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Marketing can help with that, too. Nonprofit Marketing Plan Template. Develop a marketing strategy. Measurable. Attainable.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Hubspot Marketing

MARCH 21, 2024

In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Educate your audience.

Marketing 103

Marketing Marketers User-Generated Promotion 103

Duct Tape Marketing

APRIL 20, 2017

This could all result from posting too much about yourself and failing to post enough educational influencer content. Many businesses believe they should only be posting self-made and self-branded content when in reality that comes off as overly self-promotional, driving away potential leads. About the Author.

Social Media Marketing 55

Social Media Marketing Manufacturing User-Generated Inbound Marketing 55

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Inadequate promotion.

Video Marketing 108

Video Marketing Key Performance Indicator Whitepaper Marketing 108

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. Running promotions and contests.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111