Moz

JULY 24, 2019

Despite all this hype, many small to medium brands still use very few videos in their marketing, if they use any at all. Some companies don’t believe that video marketing can generate real results , but many simply assume they can’t afford it. The ABCs of video content. What have you found useful (or not) so far?

Video Marketing 56

Video Marketing Marketing Strategy Marketing Marketers 56

OnPassive Marketing

JUNE 10, 2022

Audio marketing uses audio content, such as podcasts, audio blogs, and even audiobooks to reach and engage customers. Here are some tips for creating an audio marketing strategy for your business. How To Create a Good Audio Marketing Strategy. Research What’s Popular In Your Industry.

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

Moz

MARCH 28, 2021

For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021. Source: Venngage.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Rock Content

NOVEMBER 12, 2020

You already know that videos are a very relevant part of a Digital Marketing strategy, right? Studies show that 72% of consumers prefer to watch a video to learn about a service or product instead of reading a text. For the coming years, it is expected that 80% of all online traffic will focus on videos.

Digital Marketing 59

Digital Marketing Marketing Strategy User-Generated Marketing 59

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing? Pain Points.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Kuno Creative

FEBRUARY 16, 2023

If you’re not using YouTube as part of your marketing strategy, you probably should be. According to CNET, YouTube has close to two billion users logging in and watching videos each month. That’s nearly one of every four people on the planet looking for content to educate and entertain.

Branding 64

Branding Entertainment Video Marketing Education 64

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 74

Entertainment Video Marketing Thought Leadership Education 74

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Create Content That Educates.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Martech

JUNE 7, 2023

As 5G availability spreads and AI gains a foothold, video will continue to become an absolute necessity for all marketing. Unstoppable video marketing strategies If you’re ready to embrace video for your marketing fully, here are three proven strategies to stand out, build a brand and capture an audience.

Video Marketing 98

Video Marketing Marketing Marketers Entertainment 98

OnPassive Marketing

JUNE 19, 2022

YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? Anyone looking to market their business or product online should consider using YouTube video marketing.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Digital Marketer

JULY 11, 2023

Understand Your Target Viewers Knowing your audience, including what they want (or don’t want) is vital when planning to create viral short videos for your social media marketing strategy. You also need to determine why you want your videos to go viral.

Transform 85

Transform Social Media Marketing Video Marketing Analytics 85

Calvyn Lee Blog

AUGUST 3, 2022

I’m going to guide you through picking the perfect topic to maximize the outcome of your sales and marketing webinars. As we know, webinars are a great tool to build your email list, generate leads, educate your customers and so much more. You will also need a lot of digital marketing strategies to maximize your success.

Digital Marketing 147

Digital Marketing Education Marketing Strategy Branding 147

Hubspot Marketing

JANUARY 5, 2021

Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads. More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Think how-to’s, DIYs, and explainer videos. Takeaways for Video Marketers.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Martech

SEPTEMBER 26, 2022

Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models. B2B fintech marketing.

Transform 107

Transform B2C Finance Affiliate Marketing 107

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 142

Social Media Marketing Marketing Marketers B2C 142

OnPassive Marketing

JULY 5, 2022

A video content strategy is a plan for creating and distributing videos that align with your business goals. The first step is determining what kind of videos you want to make. Do you want to produce product demonstrations, customer testimonials, or educational content? The Different Types Of Video Strategies.

Promotion 82

Promotion Education Video Marketing Product 82

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 104

Branding Video Marketing Millennials B2C 104

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Video Is a Priority Video has blossomed into the most preferred content type. That makes video a must-have in your marketing strategy.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Acquisition Marketing. Affiliate Marketing. Buzz Marketing. Email Marketing. Global Marketing.

Stealth Marketing 143

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 143

Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Vertical Response

FEBRUARY 20, 2023

(give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

Marketing 67

Marketing Marketers Email Marketing eBook 67

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. Max has educated 10k+ and run ads for some of the biggest brands in the world. His YouTube channel has over 20,000+ subscribers and is one of the best channels to learn Google Ads. Julia McCoy – The Content Hacker.

Copywriting 70

Copywriting eCommerce Marketing Marketers 70

Scoop.it!

JANUARY 26, 2023

Invite prospects to a webinar High-quality educational content has a place at every stage of the funnel, but rarely do business leaders use it at the bottom of the funnel. Source That’s why you should take a different route from your competitors and emphasize educational formats in your BoFU strategy.

Education 87

Education Communications User-Generated Promotion 87

Content Marketing Institute

JUNE 18, 2018

HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video brings more search traffic. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot.

Fashion 109

Fashion Millennials Education Video Marketing 109

Search Engine Land

MAY 30, 2023

Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard. Do you feel like they care about educating, entertaining or understanding their customers?

Branding 99

Branding Gen Z Transform Education 99

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 143

Branding User-Generated Video Marketing Analytics 143

Marketing Insider Group

DECEMBER 29, 2020

Top B2B Digital Marketing Trends for 2021. If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. Video Marketing and Sales. Mobile video consumption increases by 100% every year.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. Max has educated 10k+ and run ads for some of the biggest brands in the world. His YouTube channel has over 20,000+ subscribers and is one of the best channels to learn Google Ads. DigitalMarketer Faculty.

Copywriting 68

Copywriting eCommerce Marketing Marketers 68

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Therefore, a brand’s marketing strategy should not only target this young audience but also consider the preferences and values of their parents. Additionally, gamification strategies can captivate Gen Alphas.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

JANUARY 31, 2024

For example, they create a combination of lesson videos and gear videos targeting beginner pianists. Needless to say, they’ve found a winning formula primarily through educational content. The more time people spend watching your videos, the more you signal your content as recommend-worthy. The reality, though?

Analytics 99

Analytics SEO Promotion Food 99

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 88

Digital Marketing Marketing Strategy Shoppers User-Generated 88

Content Marketing Institute

MAY 14, 2018

But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Know the most critical component of video marketing.

Video Marketing 109

Video Marketing Marketing Strategy Key Performance Indicator Transform 109

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Marketing Insider Group

JUNE 16, 2021

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Setting Goals.

Video Marketing 133

Video Marketing Education Promotion Marketing 133