The Problem with Implicit Opt-In For Email Marketing
Adobe Experience Cloud Blog
AUGUST 19, 2013
for example, spam can be classified as any email that violates the 2003 CAN-SPAM Act or any other countries’ bulk email laws. Canadian law prohibits senders from emailing anyone who has not explicitly requested that mailing, and Australian and European law require prior-consent. An easy way to opt-out.
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