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Why delegating makes you a stronger email marketer

Martech

“How are summer vacations like email marketing?” I usually book the vacation rental and plan the logistics, but I don’t want to be the one making all the daily arrangements. Dig deeper: Email marketers: What’s on your vacation to-do list? Both are more enjoyable when you delegate duties.”

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Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

Hubspot Marketing

If youve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Or you were planning several email campaigns at once, so keeping track of all the details for each was kind of like trying to juggle while skateboarding while accomplishing your 50-squats-a-day goal.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Turn Email Into Sustainable Sales The top brands drive 30-50% of their revenue through email marketing. Note: The best practices Im about to share are inspired by Boyuan Zhao, an email and SMS consultant for Shopify brands. Its some of the best content Ive seen on email marketing. often convert at 1-2%.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.

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A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators

Hubspot Marketing

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Read more about AI segmentation tools.

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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

Automated Email Marketing AI in email marketing uses data analysis to personalize content, optimize subject lines, automate follow-ups, and segment audiences. By tailoring emails to each recipients behavior and preferences, AI makes campaigns more engaging and effective, driving higher open and conversion rates.

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The Power of Hospitality: Secrets to Successful Retreats

Duct Tape Marketing

Kevin Rains shares strategies for effective retreat planning and execution, emphasizing the need for clear goals and robust logistical support. 16:29] What are the logistics for hosting events? ActiveCampaign is that rare platform that's affordable, easy to use, and capable of handling even the most complex marketing automation needs.