article thumbnail

What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Optimization science: Technology and brain science can drive performance

Martech

Although you don’t want to be completely beholden to legacy systems, you do need to consider how your new marketing technology integrates with current, and quite possibly, future systems. As such, let’s take a look at aesthetic considerations for a couple of marketing solutions, including: • Conversational chat technology.

article thumbnail

3 recession-defeating marketing strategies

Martech

(Get background information and details in this earlier MarTech column: 10 questions to ask when auditing your email program.) Besides these thought leadership sources, you can call on your email communities for advice and ideas. Suppose implementing propensity is the right strategy to improve your marketing results; get it done.

article thumbnail

A Beginner’s Guide to Successful Email Marketing

Neil Patel

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

article thumbnail

16 Must-Read B2B Marketing Strategy Ebooks

Adobe Experience Cloud Blog

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115
article thumbnail

Why we care about email marketing: A marketer’s guide

Martech

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?