Martech

MAY 8, 2023

We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. Must-have email automations in focus 1. Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product.

Email Marketing 115

Email Marketing eCommerce Marketing Marketers 115

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. We marketers will find ourselves challenged to think and do differently –and eventually, in a newer normal.

Place 91

Place B2C Email Marketing Retail 91

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Why Should You Automate Your Emails?

Email Marketing 145

Email Marketing Marketing Marketers Communications 145

AWeber

APRIL 1, 2024

We've all messed up with email marketing at some point. Some email marketing mistakes are obvious and can undo all the hard work you've poured into your campaign. Knowing what email marketing mistakes to watch out for, can help you avoid them altogether. What does it tell us about what lies within the email?

Email Marketing 62

Email Marketing Marketing Marketers Promotion 62

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Email marketing isn’t just about sending bulk generic emails, it’s about delivering personalized and relevant content to your audience.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. For email marketing, it’s easier to say what you shouldn’t focus on.

Email Marketing 105

Email Marketing Customer loyalty B2C Marketing 105

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Isolated product images. Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 Bringing UX ideas to email design.

Email Marketing 103

Email Marketing Real Estate User-Generated Marketing 103

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Do we have C-level buy-in?

Email Marketing 115

Email Marketing Marketing Marketers Education 115

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Litmus

APRIL 15, 2022

Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. Who’s on board with AMP for email?

Place 72

Place Retail User-Generated Customer loyalty 72

Litmus

MARCH 5, 2021

See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). Explore all the ways email marketing experts would make real-life newsletters more effective. Then, apply those takeaways to your own email newsletters. The best sources for email inspiration, ideas, and examples. Good Email Code.

Place 108

Place Pharmaceutical Retail Email Marketing 108

Litmus

DECEMBER 22, 2021

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event.

Email Marketing 131

Email Marketing Marketing Marketers Entertainment 131

Litmus

JUNE 28, 2022

We’re huge proponents of personalization in email marketing here at Litmus. To deliver on what customers or companies want, there has to be a sound strategy in place. Here are three reasons I think we’re seeing some brands struggle with personalization in email marketing–and why a strategic approach is a must for success.

Email Marketing 85

Email Marketing Marketing Marketers Customer 85

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. Creating personalized content.

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Email Marketing Marketing Marketers Promotion 142

Buffer Marketing

MAY 23, 2022

After all, over 4 billion people are active on email – making it a great channel to reach customers. If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content.

Email Marketing 118

Email Marketing Entertainment Marketing Marketers 118

Litmus

APRIL 25, 2022

Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Email deliverability. Data hygiene.

Email Marketing 102

Email Marketing Marketing Marketers CRM 102

Litmus

FEBRUARY 28, 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. AI-powered sales email coaching platform Lavender raised $13.2M for its AI-powered email marketing engine.

Email Marketing 86

Email Marketing User-Generated Marketing Marketers 86

Scoop.it!

JULY 12, 2022

Email marketing is an effective strategy for any company. However, small businesses often make the same mistakes when designing and sending marketing emails. . So before you send out any more campaigns, take a few minutes to double-check your emails for these top ten email marketing mistakes.

Email Marketing 93

Email Marketing Marketing Marketers User-Generated 93

Litmus

APRIL 19, 2021

Email marketing mistakes happen to the best of us. As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Get your copy of How To Recover From Email Marketing Mistakes. Some email marketing mistakes go well beyond subscribers.

Email Marketing 106

Email Marketing Marketing Marketers Performance Marketing 106

Litmus

SEPTEMBER 22, 2023

In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI 1 , or the 25% who are planning to in the future? What are the top generative AI tools used by email marketers?

Email Marketing 85

Email Marketing Marketing Marketers Communications 85

OnPassive Marketing

JULY 7, 2022

An email marketing strategy is one of the most important aspects of running a successful E-commerce business. Email marketing can be a powerful tool to reach new customers and keep existing customers engaged with your brand. There are many different email marketing software, so it can be tough to know which one to choose.

Email Marketing 75

Email Marketing Marketing Marketers CRM 75

Litmus

JULY 12, 2021

Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. While Black Friday tends to dominate the end-of-year email sales spotlight in some countries, there’s another holiday to try on for size—Singles’ Day. 8 Singles’ Day email examples. email marketing campaigns.

Email Marketing 109

Email Marketing Marketing Marketers Promotion 109

OnPassive Marketing

JUNE 30, 2022

Email marketing is a common way to reach your customers and clients, even for small businesses. It is an effective way to keep in touch with customers, promote products or services, and provide valuable business updates. Read on if you are looking for the best email marketing software in 2022.

Email Marketing 64

Email Marketing Marketing Marketers User-Generated 64

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

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Product Price Copywriting B2C 141

Vertical Response

NOVEMBER 20, 2023

In today’s digital age, email marketing has emerged as one of the most effective channels to connect with customers and drive conversions. As an email marketer, it’s essential to understand the importance of holiday email marketing and be fully prepared to craft engaging campaigns for the upcoming 2023 holidays.

Email Marketing 44

Email Marketing Marketing Marketers Promotion 44

Neil Patel

MARCH 27, 2023

Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. Make sure you have the major details included within your product page content.

Product 102

Product User-Generated Customer loyalty Retail 102

OnPassive Marketing

MAY 26, 2022

Email marketing is a vital component of any online marketing strategy, and it’s constantly growing. As more people turn to the Internet to communicate with others, email has become a valuable part of the process. Learn how email can help you reach your goals. What Is Email Marketing?

Email Marketing 78

Email Marketing Marketing Strategy Marketing Marketers 78

Litmus

APRIL 17, 2020

Email marketers, let’s make customer retention your number one priority. Source: Really Good Emails. Letting customers know the exact value they’re getting from your product through regular usage update emails is a great way to increase engagement. Source: Really Good Emails. 10/10 would read again!

Email Marketing 119

Email Marketing Customer Marketing Marketers 119

Vertical Response

MAY 14, 2023

How to effectively use emojis in email marketing Are you looking to add a splash of fun and personality to your email marketing efforts? But if you’re not careful, using emojis in emails can also do more harm than good – let’s explore how you can use them effectively. We’re expanding to new markets!

Email Marketing 52

Email Marketing Marketing Marketers Communications 52

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Go agile with email marketing.

Email Marketing 99

Email Marketing Transform Copywriting Marketing 99

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Campaign Monitor

MARCH 10, 2022

Combining email marketing with SMS packs a pretty potent punch. Here are the top five benefits of mixing both of these channels into your marketing strategy. You can make the most of email and SMS marketing by understanding the best use cases for each. Email marketing and SMS are entirely permission-based.

Email Marketing 70

Email Marketing Real Estate Shipping Communications 70

OnPassive Marketing

MAY 9, 2022

Email marketing is one of the most effective ways to grow your business. Email Marketing software comes in many forms. The best email marketing software can help you create emails that are personalized, engaging, and well-targeted to your audience. 6 Steps To Email Marketing For Small Businesses.

Email Marketing 64

Email Marketing Marketing Marketers Target Market 64

Zumvu

FEBRUARY 22, 2024

SaaS adoption refers to the process that earns your product a permanent place in your user’s workflow.

Email Marketing 52

Email Marketing Place Marketing Marketers 52

Hubspot Marketing

NOVEMBER 27, 2023

Table of Contents Benefits of Creating an AI Marketing Campaign 7 Ways to Use Generative AI in Marketing Campaigns 5 AI Tools [Reviewed] to Add to Your Marketers’ Arsenal Which AI tool pitches the best marketing campaigns? AI commercials and video marketing. AI blog campaigns. AI landing pages.

Product 91

Product User-Generated eCommerce Marketing 91

Hubspot Marketing

JUNE 27, 2018

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

Email Marketing 145

Email Marketing User-Generated Customer loyalty Shipping 145

Hubspot Marketing

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? What is it?

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Product PR Communications Promotion 118