illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices.

Email Marketing 104

Email Marketing Marketing Marketers Advertising 104

Litmus

MARCH 6, 2024

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Last updated March 6, 2024.

Email Marketing 115

Email Marketing Marketing Marketers Entertainment 115

Hubspot Marketing

AUGUST 1, 2022

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Most Important Metrics for Effective Email Marketing. However, the challenge is worth it.

Email Marketing 134

Email Marketing Marketing Marketers Promotion 134

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

Email Marketing 125

Email Marketing Analytics User-Generated Marketing 125

AWeber

APRIL 1, 2024

We've all messed up with email marketing at some point. Some email marketing mistakes are obvious and can undo all the hard work you've poured into your campaign. Knowing what email marketing mistakes to watch out for, can help you avoid them altogether. What does it tell us about what lies within the email?

Email Marketing 70

Email Marketing Marketing Marketers Promotion 70

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing? Better results with less work!

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 92

Email Marketing Marketing Marketers Customer Acquisition 92

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. We marketers will find ourselves challenged to think and do differently –and eventually, in a newer normal.

Place 90

Place B2C Email Marketing Retail 90

Litmus

DECEMBER 19, 2023

Deliverability issues Did your email make it to the inbox in the first place? Deliverability issues often go overlooked because they’re not directly related to the content of the email (and let’s face it, deliverability can be a pretty tricky technical topic.) What’s missing in a lot of these irrelevant emails?

Email Marketing 95

Email Marketing Real Estate Marketing Marketers 95

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals.

Email Marketing 103

Email Marketing SEO Marketing Marketers 103

Martech

MAY 8, 2023

Welcome or account creation emails Sending welcome emails is an opportunity to set the tone with new subscribers. We love to put this in place for CPG brands. What will enable marketers to use these automations? I’m always surprised when the above series aren’t in place, which happens too often. Get MarTech!

Email Marketing 117

Email Marketing eCommerce Marketing Marketers 117

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Why Should You Automate Your Emails?

Email Marketing 145

Email Marketing Marketing Marketers Communications 145

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. For email marketing, it’s easier to say what you shouldn’t focus on.

Email Marketing 109

Email Marketing Customer loyalty B2C Marketing 109

AWeber

NOVEMBER 21, 2023

Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. It was email. Over 75% of the event marketers polled said email marketing was their preference.

Email Marketing 95

Email Marketing Logistics Event Marketing Marketing 95

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Do we have C-level buy-in?

Email Marketing 117

Email Marketing Marketing Marketers Education 117

Litmus

MARCH 5, 2021

See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). Explore all the ways email marketing experts would make real-life newsletters more effective. Then, apply those takeaways to your own email newsletters. The best sources for email inspiration, ideas, and examples. Good Email Code.

Place 107

Place Pharmaceutical Retail Email Marketing 107

Litmus

OCTOBER 31, 2023

We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Starting in 2024, Gmail will require bulk senders to authenticate emails, allow for easy unsubscribes, and stay under a reported spam threshold. Beware of the spooky surprises!

Email Marketing 89

Email Marketing Marketing Marketers Place 89

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Email marketing isn’t just about sending bulk generic emails, it’s about delivering personalized and relevant content to your audience.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Vertical Response

SEPTEMBER 18, 2023

Emails are one of the most commonly used forms of communication, and businesses have been quick to exploit their potential to reach customers and drive sales. However, as the use of email marketing grows, there are laws and regulations in place to govern its use.

Email Marketing 74

Email Marketing Law Marketing Marketers 74

Litmus

APRIL 15, 2022

Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. Who’s on board with AMP for email?

Place 72

Place Retail User-Generated Customer loyalty 72

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year. Automate email follow-ups.

Market Trends 98

Market Trends Email Marketing 2023 Trends Marketing 98

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. The post Unveiling our first MarTech Intelligence Report on email marketing platforms appeared first on MarTech.

Email Marketing 114

Email Marketing Finance Marketing Marketers 114

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 Hannah Tiner, Email Design and Production Specialist at Litmus.

Email Marketing 102

Email Marketing Real Estate User-Generated Marketing 102

Litmus

DECEMBER 22, 2021

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Why is a call-to-action important?

Email Marketing 130

Email Marketing Marketing Marketers Entertainment 130

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. Email marketing company CM Group revamps as Marigold. Mailchimp was hacked, again. Apple iPhone : 3.0%

Email Marketing 94

Email Marketing Finance Marketing Marketers 94

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. Creating personalized content.

Email Marketing 139

Email Marketing Marketing Marketers Promotion 139

Litmus

MARCH 14, 2023

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey.

Email Marketing 83

Email Marketing Copywriting Marketing Marketers 83

Litmus

APRIL 25, 2022

Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Email deliverability. Data hygiene.

Email Marketing 101

Email Marketing Marketing Marketers CRM 101

Litmus

JUNE 28, 2022

We’re huge proponents of personalization in email marketing here at Litmus. To deliver on what customers or companies want, there has to be a sound strategy in place. Here are three reasons I think we’re seeing some brands struggle with personalization in email marketing–and why a strategic approach is a must for success.

Email Marketing 84

Email Marketing Marketing Marketers Customer 84

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. It’s like having a new email bestie who gets you.

Email Marketing 83

Email Marketing Shoppers Health Marketing 83

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. But these pieces are vital going forward.

Email Marketing 122

Email Marketing Transform Marketing Marketers 122

Litmus

FEBRUARY 28, 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. AI-powered sales email coaching platform Lavender raised $13.2M for its AI-powered email marketing engine.

Email Marketing 86

Email Marketing User-Generated Marketing Marketers 86

Litmus

SEPTEMBER 22, 2023

In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI 1 , or the 25% who are planning to in the future? What are the top generative AI tools used by email marketers?

Email Marketing 84

Email Marketing Marketing Marketers Communications 84

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. It was a place to collect unsubscribes and opt into specific lists that matched up to our email program.

Email Marketing 86

Email Marketing Whitepaper Customer Journey eBook 86

Litmus

APRIL 19, 2021

Email marketing mistakes happen to the best of us. As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Get your copy of How To Recover From Email Marketing Mistakes. Some email marketing mistakes go well beyond subscribers.

Email Marketing 105

Email Marketing Marketing Marketers Performance Marketing 105