Martech

NOVEMBER 20, 2023

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

Email Marketing 124

Email Marketing Transform Whitepaper Marketing 124

Vertical Response

MAY 24, 2024

Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. From compelling subject lines to irresistible calls to action—every prompt is a click away from upping your email game. But how do you craft an email that is opened, read, and clicked? Want to know the best part?

Email Marketing 66

Email Marketing Law Customer Journey Marketing 66

The CMO Survey

SEPTEMBER 27, 2023

AI in Marketing is Young, but Pays Off: While AI has been around for quite a few years now, it has only recently reached marketing use cases with 94.1% of marketers beginning to leverage this technology in the past three years and 60.4% and customer satisfaction by 7.0%, while marketing overhead costs have decreased by 7.2%.

CMO 288

CMO Transform Customer Acquisition B2C 288

Litmus

AUGUST 14, 2023

We recognized early on that testing emails before sending was crucial, and that’s why we expanded our focus to make the entire email workflow seamless, including building, designing, collaborating, gaining approvals, analyzing performance, and personalization for better business outcomes.

Email Marketing 79

Email Marketing Transform Shoppers B2C 79

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing? Better results with less work!

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 91

Email Marketing Transform User-Generated Marketing 91

Litmus

APRIL 7, 2023

This month, I’m sharing my thoughts on our dive into Artificial Intelligence (AI) marketing services in “ Do Email Marketers Need AI? AI tools fall into two broad categories: machine learning and generative production. Which underlying marketing needs are AI tools trying to meet? Email is complex.

Email Marketing 80

Email Marketing Transform User-Generated Marketing 80

Vertical Response

DECEMBER 4, 2023

With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing. But is email marketing still relevant in today’s landscape?

Email Marketing 63

Email Marketing Transform Marketing Marketers 63

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Vertical Response

FEBRUARY 13, 2023

Email marketing is a powerful tool for reaching potential customers and growing your business. But with so many companies vying for people’s attention, it’s important to craft compelling, attention-grabbing emails that stand out in the inbox.

Email Marketing 66

Email Marketing Transform Marketing Marketers 66

AWeber

NOVEMBER 17, 2022

They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips.

Email Marketing 114

Email Marketing Transform Marketing Marketers 114

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 64

Product Marketing Product Transform CMO 64

Use Insider

MAY 2, 2024

Embracing innovation in retail marketing With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ With 60% of marketers’ time spent on menial, low-impact tasks, it’s unsurprising that leading brands are leveraging the power of Insider’s productivity-boosting solutions.

Retail 52

Retail eCommerce Product Transform 52

Digital Marketer

MAY 16, 2022

DigitalMarketer has just released a brand new email marketing certification course! Alex Cattoni, founder of the Copy Posse , and master email marketer. Hamoon Green, the CEO & chief strategist of Quick Boost Marketing. Why The Industry Definition of Email Marketing is LAME 4:23 – 4:33.

Email Marketing 72

Email Marketing Transform Customer loyalty Entertainment 72

AWeber

APRIL 27, 2023

One of the areas where we can witness various AI use cases is email marketing. However, technology advancements have slowly made AI an unavoidable part of every marketer’s email marketing strategy. Here’s everything you need to know to use the power of AI and step up your email marketing campaigns.

Email Marketing 88

Email Marketing Transform Marketing Marketers 88

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Go agile with email marketing.

Email Marketing 98

Email Marketing Transform Copywriting Marketing 98

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. This approach is invaluable for in-depth reviews of new or upcoming products to blend technical insight with practical knowledge.

Transform 103

Transform Entertainment Fashion Education 103

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 119

Transform Customer Journey Analytics Entertainment 119

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 106

Transform Customer Journey Analytics Entertainment 106

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Do we have C-level buy-in?

Email Marketing 112

Email Marketing Marketing Marketers Education 112

Martech

AUGUST 17, 2021

But the sudden economic and cultural shifts, reversals and shutdowns throughout 2020 forced many marketers to remake everything from their marketing plans for the year to the mechanics of getting emails out the door. Other products fell off the charts. How well did your marketing reflect these changing product dynamics?

Email Marketing 145

Email Marketing Marketing Marketers Health 145

Litmus

JANUARY 29, 2024

Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. What are personalized emails? Personalized emails are targeted messages that cater specifically to the interests, needs, and preferences of an individual subscriber.

Transform 105

Transform Email Marketing CRM Product 105

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

Email Marketing 93

Email Marketing CMO Non-Profit Marketing 93

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. How does the company handle requests for product modifications?

Email Marketing 98

Email Marketing Marketing Marketers Social Media Marketing 98

Vertical Response

FEBRUARY 11, 2024

Mastering Campaign Chaos: How Organizing Emails and Social Posts Skyrockets Your Marketing Efficiency Digital marketing moves at a breakneck speed, and amidst the flurry of emails and social media posts, it’s easy to get lost in disarray. For a more detailed guide on using this feature, check out the full article here.

Transform 93

Transform Marketing Marketers Digital Marketing 93

Martech

DECEMBER 27, 2023

How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Here’s how.

CRM 95

CRM Transform Customer Acquisition Analytics 95

Unbounce

MAY 16, 2023

AI tools can sort through posts, comments, and reviews to provide insight into how your people feel about your products or services. And with the right AI marketing tools , it can totally transform the way you work. Here are just a few examples of AI-powered tools for social media marketers: 1. Analyze brand sentiment.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. The answer is a resounding “yes.”

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Rock Content

JUNE 19, 2020

Critics have been trying to make a case for a while, but email marketing is far from dying. In fact, despite its roots in the earliest days of Digital Marketing , this strategy has never stopped evolving and surprising users and companies. What is interactive email marketing? Source: Email Design.

Email Marketing 78

Email Marketing Marketing Strategy Transform User-Generated 78

Unbounce

APRIL 6, 2023

When choosing AI marketing tools, it’s important to be super clear about the problem you’re trying to solve —then use an AI tool that’ll get the job done. There’s no denying the benefits of AI in digital marketing. AI tools save you time and money, help you increase your productivity, and get you more conversions.

Product 81

Product Copywriting Price User-Generated 81

Litmus

OCTOBER 1, 2018

ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. Blog Post].

Transform 40

Transform B2C CRM Analytics 40

Martech

JANUARY 22, 2024

To see it in action, check out Getting help with customer experience transformation: Best of the MarTechBot and CDP use case for targeting lapsed customers: Best of the MarTechBot. Overall, I recommend a specific framework that will instantly improve your prompting. That framework is Task, Context, Examples, Persona, Format and Tone.

Transform 106

Transform CMO User-Generated Management 106

Litmus

FEBRUARY 8, 2024

Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day. Brands should: Conduct accessibility audits across your email marketing programs.

Marketing Strategy 85

Marketing Strategy Gen Z Transform Email Marketing 85

Lynton Web

MAY 11, 2024

Each table represents a specific data set, such as products, events, or team members. BETA: Building Programmable Emails with HubDB HubSpot's beta feature, programmable emails , takes email marketing personalization to the next level by allowing you to store data in HubDB and use it to serve up highly targeted email content.

Transform 98

Transform Whitepaper User-Generated Management 98

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can sign up with the freemium product and then the paid version starts from $29 paid annually.

Transform 226

Transform Education Price User-Generated 226