Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. And what should you have your content marketer working on? Whitepapers. We like to keep the thought leadership in-house.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. We can also email it out to our customer base,” he says. Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford.

Education 101

Education Marketing Strategy Branding Energy 101

Customers.ai

JANUARY 26, 2024

Some of the cool features I mentioned above consist of Smart email templates Email attachment tracking tools Built-in verification to ensure higher email deliverability rates Most email marketing tools require a third-party vendor to account for all three of the above features.

CRM 111

CRM User-Generated Analytics Marketing 111

TechWyse

MARCH 8, 2023

For instance, sharing thought leadership content on LinkedIn is an unparalleled B2B lead generation method. Partnering with influencers to promote your products or services to their audience can help you tap into a new market and reach potential clients.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Adobe Experience Cloud Blog

DECEMBER 4, 2009

Essentially, the customer wanted to know how and when to put links in an email communication to a prospect. Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled.

Whitepaper 87

Whitepaper Thought Leadership Email Marketing Communications 87

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. The barriers between B2B and B2C are going away.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Search Engine Land

MAY 13, 2024

Here are some of the top B2B content distribution strategies that work: Social media Email marketing Influencer marketing Paid advertising Guest posting Repurposing content Let’s examine each of these distribution channels in more detail and consider how you can use them to distribute your content effectively.

Whitepaper 122

Whitepaper Thought Leadership User-Generated Key Performance Indicator 122

Hubspot Marketing

AUGUST 11, 2022

You can also promote your blog content across other channels. Social media is a channel that can be used to promote your other content, and you can also create content specifically for the channel. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Search Engine Marketing.

Whitepaper 145

Whitepaper eBook Education Price 145

CXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). Become a trusted brand with thought leadership. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Adobe Experience Cloud Blog

NOVEMBER 1, 2018

In the 46 years of its existence, email has become more of a marketing tool than a casual interface for friends and co-workers. In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. A Multipurpose Tool.

Email Marketing 134

Email Marketing Whitepaper Thought Leadership Customer Acquisition 134

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. This is where you can engage with thought leadership posts and in-depth guides. The people who signed up for your email newsletter from your blog are warm leads. Segment your email list.

Whitepaper 119

Whitepaper eBook Key Performance Indicator User-Generated 119

Scoop.it!

DECEMBER 19, 2023

Just because many business stakeholders are away during the holiday season doesn’t mean you can no longer promote your product or service. And they might even browse the sites of solution providers for special holiday promotions. Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies.

Marketing Strategy 93

Marketing Strategy Gen Z Whitepaper Marketing 93

Sachs Marketing Group

JANUARY 30, 2023

Law firms must consider PPC advertising when looking for effective strategies to promote their services and acquire new clients. With PPC campaigns, law firms can effectively promote their services and reach out to potential clients at the right time with the most relevant message.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Pam Didner

APRIL 2, 2021

So, what is content marketing? The role of content marketing is to create and promote original content to reveal who you are and what you know. For a business, content marketing is about creating and distributing useful and relevant content to attract and retain a clearly defined audience to grow your business.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Marketing Insider Group

OCTOBER 21, 2020

Between defining your target audience, promoting your services, and getting the word out, it’s simple to understand why you’d be overwhelmed. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Use free promotional tools and automation where applicable.

Marketing Strategy 137

Marketing Strategy Whitepaper User-Generated Thought Leadership 137

Unbounce

MARCH 23, 2023

Digital marketing allows you to move fast. Kicking off a new promotion? That depends on the type of digital marketing, of course—but compared to traditional media, it’s a steal. They’re great for sharing news, promotions, and updates with your followers, and can be used to drive traffic to a website or landing page.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Adobe Experience Cloud Blog

AUGUST 30, 2018

Today, email is not just about promoting your brand offerings. It is about giving your subscribers and customers a personalized and relevant experience and creating accessible emails to reach out to each and everyone, including people with disabilities. The email address is an asset that needs to be used thoughtfully.

Whitepaper 94

Whitepaper Thought Leadership Marketing Automation Platform Email Marketing 94

Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Utilize industry influencers for their thought leadership and reach. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network.

eBook 143

eBook Promotion User-Generated Inbound Marketing 143

Litmus

AUGUST 7, 2020

Obviously, we’ve been doing email for a long time, so we tend to focus on things related to the email channel, specifically the pre-send, production and testing process, but also the post-send engagement analytics and insights. And of course lots and lots of thought leadership that we put out there.

Copywriting 76

Copywriting Whitepaper Product Customer 76

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Exposure Ninja

JULY 5, 2023

Unlocking the Power of a Content Marketing Strategy Now that you understand the value and importance of content for your B2B marketing let’s dive into what a content marketing strategy is and explore some examples that can fuel your success. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 116

B2C Marketing Automation Platform Gen Z Whitepaper 116

Adobe Experience Cloud Blog

JANUARY 30, 2018

Landing pages are unique pages you use to promote events, content, products, or services separate from your website. They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event. Landing Pages.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Moz

JANUARY 17, 2021

How to use B2B email marketing. B2B email marketing has a higher click-to-open ratio than B2C, and is a favored channel for 59% of B2B marketers. You have to keep a few things in mind to make email marketing a successful lead generation channel. Automate email marketing.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65