Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Featured Opt-In Incentives.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. To achieve long-term results, you need to plan for ongoing industrial content marketing that establishes thought leadership, builds trust and converts website visitors into qualified leads. downloading a white paper or filling out a contact form).

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Search Engine Land

MAY 13, 2024

Here are some of the top B2B content distribution strategies that work: Social media Email marketing Influencer marketing Paid advertising Guest posting Repurposing content Let’s examine each of these distribution channels in more detail and consider how you can use them to distribute your content effectively.

Whitepaper 117

Whitepaper Thought Leadership User-Generated Key Performance Indicator 117

AWeber

MAY 22, 2024

The page does not contain links or copy that promote anything other than its singular goal of encouraging subscription conversions. There are many kinds of landing pages , so the content and design of these marketing powerhouses can vary dramatically depending on the page’s goal, audience, and brand.

Whitepaper 90

Whitepaper Copywriting User-Generated Promotion 90

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. Email Marketing Will email marketing still be relevant in 2023?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Neil Patel

OCTOBER 18, 2021

podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers. White Papers. White papers are informational documents that go in-depth to highlight a specific topic and how your product or service can help solve said problem. Create a Content Promotional Plan.

Whitepaper 134

Whitepaper Promotion Customer Acquisition Content Marketing 134

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Whitepaper 90

Whitepaper Customer eBook Energy 90

Vertical Response

APRIL 17, 2023

Lead magnets are incentives offered to your website visitors in exchange for their names, email addresses and other contact information. Examples include eBooks, checklists, white papers, discount codes, quizzes and templates. Most commonly, lead magnets are used to entice visitors to subscribe to email lists.

Whitepaper 62

Whitepaper eBook Email Marketing Shipping 62

Hootsuite

MAY 9, 2023

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. What is content distribution?

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation. Distribution.

Digital Marketing 121

Digital Marketing Whitepaper Copywriting Real Estate 121

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.

Whitepaper 77

Whitepaper eBook Shipping Email Marketing 77

Hubspot Marketing

AUGUST 11, 2022

You can also promote your blog content across other channels. Social media is a channel that can be used to promote your other content, and you can also create content specifically for the channel. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Search Engine Marketing.

Whitepaper 145

Whitepaper eBook Education Price 145

OnPassive Marketing

OCTOBER 11, 2022

This article will explore five of the most popular affiliate marketing tools available today, as well as what they do and how they can be used with your website. Becoming An Affiliate Marketer. As an affiliate marketer, you can promote products to your website visitors and earn a commission on qualifying purchases.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. The synergy of these types of digital marketing components is a powerful force.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Rock Content

SEPTEMBER 16, 2020

It is important for any SaaS company to clearly define their customer base since a Content Marketing campaign designed for a B2B SaaS company will differ greatly from one designed to rake in B2C customers. What is Content Marketing and How Can You Get Started? Content Marketing can either be subtle or in your face.

Marketing Strategy 107

Marketing Strategy Whitepaper Content Marketing Customer loyalty 107

Hubspot Marketing

MARCH 21, 2024

Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms. Leverage email marketing. Recent stats show email marketing generates $36 for every $1 spent.

Marketing 110

Marketing Marketers User-Generated Promotion 110

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing? Content Marketing. Email Marketing.

Digital Marketing 118

Digital Marketing Whitepaper Marketing Marketers 118

Marketing Insider Group

OCTOBER 20, 2020

A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Why is Webinar Marketing Important for B2B Businesses? When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc.

Thought Leadership 131

Thought Leadership Whitepaper Promotion Marketing 131

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

OnPassive Marketing

MAY 2, 2022

Online marketing can be divided into three main categories: web traffic, email marketing, and social media. You can generate web traffic by promoting your website through paid advertising, organic search engine optimization (SEO), and other online marketing techniques. What are the Benefits of Lead Generation?

Whitepaper 61

Whitepaper Email Marketing Promotion Communications 61

AWeber

APRIL 15, 2022

This will cause your emails' engagement rates to drop, which can in turn start to suppress the results from your email marketing overall. The best practice we recommend is to remove any subscribers that haven't opened one of your emails in the last six months. Some email marketers use an even tighter timeline.

Whitepaper 113

Whitepaper Non-Profit Email Marketing eBook 113

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Exposure Ninja

MARCH 18, 2022

Automate Your Email Marketing Campaigns. Email marketing gives you the chance to target more specific content at different demographics within your customer base. Automated email campaigns have several benefits, including; Saves time. The possibilities when it comes to email marketing are endless!

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

OnPassive Marketing

OCTOBER 1, 2022

Content Marketing: Creating high-quality content relevant to your target audience can help you attract new visitors to your website or blog. You can promote your content through social media, email newsletters, and other channels. Conclusion.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing. What do you want visitors to do on your website? Social media.

User-Generated 114

User-Generated Whitepaper eBook Analytics 114

Martech

MARCH 22, 2023

Review your price structure on promotions. Get background information and details in this earlier MarTech column: 10 questions to ask when auditing your email program.) Besides these thought leadership sources, you can call on your email communities for advice and ideas. Look at your targeting.

Marketing Strategy 92

Marketing Strategy Whitepaper Marketing Marketers 92

Unbounce

NOVEMBER 7, 2023

Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. You can easily link your WordPress landing page up with your email marketing, analytics, CRM, and social media—creating a handy ecosystem for all your online needs.

Whitepaper 52

Whitepaper User-Generated SEO Promotion 52

AWeber

FEBRUARY 16, 2023

Whether you lack the time or the know-how to create quality emails, there are plenty of challenges that can prevent you from developing a healthy email list. How to get emails for marketing Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of email marketing.

Email Marketing 93

Email Marketing Marketing Marketers eBook 93

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. For example, marketing agency Omniscient Digital knows its target market is on LinkedIn.

PR 102

PR Customer loyalty User-Generated Marketing 102

Search Engine Land

MARCH 29, 2023

Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? Since email domains are not a popular option – unless you are paying for a solution like Liveramp – there is only one other alternative. This is magic content for B2B promotions via Reddit Ads.

Pharmaceutical 94

Pharmaceutical Whitepaper Millennials User-Generated 94

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for. In some cases, vanity metrics for digital marketing could be likes; in another case, it could be page views.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Adobe Experience Cloud Blog

JULY 12, 2010

A big worry is that social media will hurt email, but the opposite is happening- they are enhancing each other. There are four ways to think about email with social media: 1. Email campaigns that drive people to your social media sites. Social Media campaigns to drive email subscriptions. Goals of Lead Nurturing: Opens.

Email Marketing 103

Email Marketing Whitepaper Marketing Marketers 103

Sachs Marketing Group

JANUARY 30, 2023

Law firms must consider PPC advertising when looking for effective strategies to promote their services and acquire new clients. With PPC campaigns, law firms can effectively promote their services and reach out to potential clients at the right time with the most relevant message.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Sachs Marketing Group

JULY 11, 2023

This strategy encompasses various components including the following: Audience identification Goal setting Competitive analysis Channel selection Content creation Performance tracking How to Create a Digital Marketing Strategy In the modern, internet-driven world, having a digital marketing strategy is no longer a luxury, but a necessity.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Litmus

MARCH 8, 2021

At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent. If subscribing to a newsletter is required in order to download a whitepaper, for example, then that consent is not freely given.

Law 137

Law eBook Whitepaper Email Marketing 137

Sachs Marketing Group

AUGUST 12, 2023

By displaying ads to users who are actively searching for related products or services, PPC advertising ensures that promotional efforts are directed toward a relevant audience. Whitepapers and eBooks : These in-depth pieces of content offer detailed insights or solutions to particular problems.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52