Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers. Let's explore what that means.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Adobe Experience Cloud Blog

DECEMBER 16, 2013

As we advise with all of your marketing, keep your ads useful, valuable, and relevant. Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? Instead, she might like to know how email marketing will benefit her business.

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Advertising 134

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Martech

FEBRUARY 28, 2022

.” I don’t mean to minimize how B2B companies use email, but I see plenty of room for us to expand our use of marketing automation and email to move our companies forward. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. You’re wrong.

B2C 121

B2C Whitepaper CRM Marketing Automation Platform 121

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Besides these thought leadership sources, you can call on your email communities for advice and ideas.

Marketing Strategy 89

Marketing Strategy Whitepaper Marketing Marketers 89

Kevin Indig

AUGUST 7, 2023

4 things you can create: Thought leadership from key people in the company Data stories Customer / expert interviews Press releases The critical point most marketers miss about press releases and thought leadership is “ so what?

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Adobe Experience Cloud Blog

JULY 16, 2013

Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). Have you used accelerator campaigns in your marketing? Please share your thoughts/comments. Email Marketing'

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Place 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. And what should you have your content marketer working on? Whitepapers. We like to keep the thought leadership in-house.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. If the original content creator predicts that Gmail tabs will destroy email marketing, why not post a few ways marketers could use Gmail tabs to their advantage ? Content Marketing'

Whitepaper 134

Whitepaper eBook Thought Leadership Content Marketing 134

Adobe Experience Cloud Blog

JUNE 14, 2013

Compare that with average email click rates of 5% and it doesn’t take much to understand why modern marketers view interactive content as the next generation of content marketing and are weaving it into their email marketing templates, landing pages, blog posts, websites and social media channels.

Whitepaper 134

Whitepaper User-Generated Thought Leadership CRM 134

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The email marketing platform MailChimp offers a variety of classes via SkillShare. HANDPICKED RELATED CONTENT: Live Experiences Reinvent the Way Customers Interact With Brands.

Education 99

Education Marketing Strategy Branding Energy 99

Customers.ai

JANUARY 26, 2024

Some of the cool features I mentioned above consist of Smart email templates Email attachment tracking tools Built-in verification to ensure higher email deliverability rates Most email marketing tools require a third-party vendor to account for all three of the above features.

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

DECEMBER 4, 2009

Essentially, the customer wanted to know how and when to put links in an email communication to a prospect. Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled.

Whitepaper 87

Whitepaper Thought Leadership Email Marketing Communications 87

TechWyse

MARCH 8, 2023

For instance, sharing thought leadership content on LinkedIn is an unparalleled B2B lead generation method. Once you get a prospect’s contact, you can start marketing to them individually, develop a relationship with them, and guide their buyer journey to conversion.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire. Remember that not everyone searches the way I do, with the keywords I would- focus on the data I see in my marketing automation system to tell me how people search.

Whitepaper 48

Whitepaper Thought Leadership Marketing Marketers 48

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Adobe Experience Cloud Blog

JULY 27, 2009

   While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys.   This information is typically easy to obtain from your marketing automation tool and can be compared between newsletters to understand the success.

Whitepaper 83

Whitepaper Thought Leadership Email Marketing B2C 83

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). Guest posting.

Whitepaper 105

Whitepaper Thought Leadership User-Generated Key Performance Indicator 105

Adobe Experience Cloud Blog

NOVEMBER 1, 2018

In the 46 years of its existence, email has become more of a marketing tool than a casual interface for friends and co-workers. In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. A Multipurpose Tool.

Email Marketing 134

Email Marketing Whitepaper Thought Leadership Customer Acquisition 134

Hubspot Marketing

AUGUST 11, 2022

Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Whitepapers are especially useful as downloadable offers when readers want to go more in-depth on a specific subject they’re reading about. Like whitepapers, ebooks and tip sheets are great options for downloadable content. Image Source.

Whitepaper 144

Whitepaper eBook Education Price 144

CXL

MAY 27, 2022

Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. This is where you can engage with thought leadership posts and in-depth guides. Segment your email list. Test your emails. Save time with email marketing automation.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

CXL

MAY 27, 2022

If your target market is large, with a small average customer value (<$10,000) , lead generation campaigns will help boost email marketing and CRM lists and convert a higher volume of customers. Focus on thought leadership over hard selling. Trust is earned through thought leadership.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Adobe Experience Cloud Blog

APRIL 11, 2018

There has never been a more exciting time to be a marketer. With notable industry-wide changes, big questions loom in the minds of marketers everywhere. You’ve got social selling , the resurgence of email marketing , new regulations , and countless others. Content Marketing. Email Marketing.

Thought Leadership 134

Thought Leadership Whitepaper Law Marketing 134

Marketing Insider Group

APRIL 20, 2020

An email newsletter works equally well for B2C companies as well as B2B businesses. Statistics show that email marketing yields a whopping 4,400 percent ROI, yielding $44 for every dollar spent. Take a video and turn it into a LinkedIn article that showcases your thought leadership.

Whitepaper 144

Whitepaper Pharmaceutical Manufacturing Transform 144

Adobe Experience Cloud Blog

JANUARY 20, 2014

Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Email isn’t going anywhere.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Scoop.it!

DECEMBER 19, 2023

Stories, photos, or videos of your team volunteering or supporting charitable causes) Holiday-branded resources, such as e-books, whitepapers, or templates to help B2B buyers prepare for the upcoming year Interactive holiday (e.g., Consider these ideas for holiday-themed content to share with your B2B audience: Social media challenges (e.g.,

Marketing Strategy 92

Marketing Strategy Gen Z Whitepaper Marketing 92

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. These blog posts, whitepapers, and podcasts can show you how to do it right.

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Marketing Insider Group

FEBRUARY 2, 2021

Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Email marketing is another must-have channel – with an ROI of 4,200%. Part 1: How to Choose the Right Digital Marketing Channels for Your Business. White papers. Thought leadership.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Sachs Marketing Group

JANUARY 30, 2023

Content can come from blogs, podcasts, videos, eBooks, white papers, infographics, webinars, and case studies. It allows them to create connections, increase visibility and build trust between the firm and its clients. This content should be regularly updated to encourage repeat visits from audience members.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

Marketing Insider Group

OCTOBER 21, 2020

Email Marketing. billion email users by the end of 2023, email marketing is an excellent way for you to reach your target audience. In fact, 81% of small businesses report that email is their primary lead generation and retention tool. Use a CRM or EPS to automate sending emails at the right time.

Marketing Strategy 141

Marketing Strategy Whitepaper User-Generated Thought Leadership 141

Pam Didner

APRIL 2, 2021

White papers. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. The Benefits of Content Marketing. Here are the key benefits of creating content: Build authority: Use content to showcase your thought leadership and expertise. Infographics.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Adobe Experience Cloud Blog

JANUARY 25, 2016

Did I refresh my prospecting emails and content links? Make sure that you’re not sending around any whitepapers from 2011 or videos that don’t work. This is a great time to check-in with the marketing team to see what new and exciting content you can share. Am I still looking for leads in the same places?

Thought Leadership 91

Thought Leadership Whitepaper Energy Price 91

Adobe Experience Cloud Blog

AUGUST 30, 2018

It is about giving your subscribers and customers a personalized and relevant experience and creating accessible emails to reach out to each and everyone, including people with disabilities. The email address is an asset that needs to be used thoughtfully. Why Should You Use ABM for Your Email Campaigns?

Whitepaper 94

Whitepaper Thought Leadership Marketing Automation Platform Email Marketing 94

Duct Tape Marketing

AUGUST 29, 2013

The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership. The bolded emphasis is mine to reflect the areas where content marketing often falls short, likely because of the content marketing purpose.

Content Marketing 63

Content Marketing Branding Thought Leadership Whitepaper 63