Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. When you’re ready to build your first email in Litmus, select “ Create New ”, and you’re on your way.

Marketing Automation Platform 92

Marketing Automation Platform Management Customer Marketing 92

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Email Marketing 110

Email Marketing Retail Communications Digital Marketing 110

Hubspot Marketing

AUGUST 29, 2023

Fortunately, you're about to learn how to send a calendar invite via Google Calendar, Apple Calendar, or Outlook, so registrants can add the event to their calendars and be less likely to forget about your event. No more wasting time with back-and-forth emails or setting up calendar invites. A pop-up will appear.

Promotion 114

Promotion Event Marketing Customer Place 114

AWeber

FEBRUARY 12, 2024

And email marketing has always been the best way to increase repeat sales. In this article, we’re going to share the different ways some of the top 100 Etsy sellers are using to collect email addresses. In this article, we’re going to share the different ways some of the top 100 Etsy sellers are using to collect email addresses.

Real Estate 93

Real Estate Promotion Communications Email Marketing 93

AWeber

JANUARY 11, 2024

You send an email to your audience, only to realize there is a mistake. Unfortunately we usually discover this error when our customers start sending us emails. Email mistakes happen, even the best marketers make mistakes. When should you send an apology email? Most of us have been there.

Customer 111

Customer Product Branding Email Marketing 111

Litmus

FEBRUARY 7, 2024

In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Start your free trial today !

Email Marketing 92

Email Marketing Place Branding Product 92

Lynton Web

JANUARY 26, 2024

Typically, it involves email marketing. But this process is not just about sending emails — it's about creating a personalized experience that resonates with your leads. In HubSpot, you can treat potential customers this way by enrolling them in appropriate email lead nurtures. Why is Lead Nurturing Important?

Customer 105

Customer Education Analytics Communications 105

Customers.ai

MARCH 29, 2024

These rules, which effectively drew a line in the sand when it came to spam complaint rates, were a big change in that this was the first time any big email provider had given specific directives. Mandatory digital email signing (domain authentication) 0.3% Mandatory digital email signing (domain authentication) 0.3%

Outbound Marketing 97

Outbound Marketing Email Marketing Customer Journey Management 97

Litmus

MARCH 6, 2024

You craft the perfect automated welcome email, test it thoroughly, review it with all of your key stakeholders, and start sending it out to your target audience. In this new era of email, this is no longer a problem you need to worry about. Subscribers are engaging and it’s performing well! The good news?

Email Marketing 90

Email Marketing Branding Customer Marketing 90

Customers.ai

SEPTEMBER 6, 2023

You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the years. But there are risks associated with email marketing and cold email outreach that marketers want to avoid if at all possible. No, not that! Pretty unhelpful stuff!

Outbound Marketing 106

Outbound Marketing User-Generated Email Marketing Copywriting 106

Customers.ai

JANUARY 30, 2024

As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. From tips on email deliverability and infrastructure to engagement and frequency, get ready, because our experts are going to help ensure your inbox is insured against these new rules.

Email Marketing 117

Email Marketing Health Outbound Marketing Communications 117

Hubspot Marketing

MARCH 1, 2024

I recently ordered a swimsuit online to get ready for a beach vacation. To achieve this, you need the post-purchase email. Angie Jones , fractional CMO and author of the e-commerce newsletter The Brand Love Brigade explains why post-purchase emails are a powerful tool for customer retention.

Shipping 90

Shipping Customer loyalty CMO Food 90

Hubspot Marketing

NOVEMBER 22, 2023

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. Ready to get started? Step 1: Choose an email newsletter tool.

Law 106

Law Key Performance Indicator Email Marketing Entertainment 106

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Create email body copy and subject lines. Send time and channel optimization. Create forms and landing pages.

Marketing Automation Platform 121

Marketing Automation Platform Customer Journey Marketing Marketers 121

Hubspot Marketing

MAY 23, 2023

AI marketing automation also makes sending personalized content to customers easier, thanks to data and algorithms. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021. So, it's no surprise that AI marketing automation is here to stay.

Food 124

Food Marketing Marketers CRM 124

Vertical Response

MARCH 8, 2024

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. This article cuts through the noise to directly address improving email deliverability. Ready to elevate your email game?

Email Marketing 90

Email Marketing Communications Law Transform 90

Customers.ai

FEBRUARY 8, 2024

Cart abandonment recovery refers to the process of re-engaging customers who have left items in their online shopping cart without completing the purchase, typically through targeted emails, reminders, or incentives to encourage them to finalize their transaction. Ecommerce stores lose an eye-popping $18 billion a year to cart abandonment.

Shoppers 110

Shoppers eCommerce Outbound Marketing Shipping 110

Customers.ai

JANUARY 24, 2024

This means sending targeted content, personalized emails, engaging social media posts, and more, all tailored to address the specific needs and pain points of your leads. Here’s the deal: not all visitors to your website are ready to buy. If you’re new to this process, don’t worry–we’ll cover the basics! Let’s dig in.

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Hubspot Marketing

MARCH 8, 2024

But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event. This confirmation email reminded me about the event with all the necessary context. That’s just a small glimpse of the impact confirmation emails can create for you. The email expresses gratitude for subscribing.

Promotion 91

Promotion SEO Branding Management 91

AWeber

OCTOBER 11, 2023

One of the first tasks I tackled: Getting a professional email address. I didn’t want to send from a free email address — an amateurish move. If you run a side hustle, business, or nonprofit, I also recommend that you send emails from a professional email address. What is a professional email address?

Non-Profit 89

Non-Profit Email Marketing Branding Customer 89

Hubspot Marketing

SEPTEMBER 29, 2023

Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. Combine multiple email accounts.

Management 109

Management Price Place Product 109

Hubspot Marketing

FEBRUARY 26, 2024

Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. As a society, we simply don’t teach email etiquette or retrain professionals as standards change. But as for everyday emails? To be fair, this isn’t anyone’s fault.

Communications 105

Communications Energy Place 105

AWeber

NOVEMBER 7, 2022

But when it comes to sending marketing emails around the holidays, how can you get noticed in very crowded inboxes? Easy - with holiday email templates that make your offer stand out. Adding that special touch of holiday cheer to your design can be really easy with a holiday-inspired email template.

Email Marketing 129

Email Marketing Shoppers Shipping Marketing 129

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Only 5% of our market , is ready, willing and able to consider buying our product. We might have a decent operation for the 5% of in-market prospects.

Branding 81

Branding Whitepaper eBook Communications 81

AWeber

JANUARY 10, 2023

The email newsletter service Revue is sunsetting. Here are the three biggest reasons why: Our expert team can migrate you from Revue and have you ready to send your next newsletter. Our free plan also includes sign-up forms, newsletter templates, 100+ landing page templates, and email/automation templates.

eCommerce 102

eCommerce Product Digital Marketing Promotion 102

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

eCommerce 132

eCommerce Law Shipping Email Marketing 132

Litmus

NOVEMBER 21, 2023

Your email service provider (ESP) is essential to your email marketing workflow. ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. Here’s why you need to have a migration plan in place.

Communications 89

Communications Email Marketing Promotion Place 89

Customers.ai

JANUARY 31, 2024

Major email providers like Google and Yahoo! In the case of Klaviyo, the most important thing to understand for our purposes is their automated workflows which enable ecommerce businesses to set up personalized and targeted email and SMS campaigns triggered by a specific action the customer takes. and Klaviyo.

eCommerce 106

eCommerce Outbound Marketing User-Generated Product 106

Martech

AUGUST 8, 2023

What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. In this article, I’ll look at what GPT could do for email and CRM marketers — and the steps they need to take to realize its potential. Sounds good, right?

CRM 91

CRM User-Generated Email Marketing Customer 91

Customers.ai

APRIL 25, 2024

This includes names, emails, phone numbers, job titles, companies, and more. allows you to send the data directly to your CRM, directly to your marketing automation system, directly to your ad campaigns, etc. About a month ago I wrote a post titled “ Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So ”.

Outbound Marketing 56

Outbound Marketing Shoppers Marketing Marketers 56

Customers.ai

APRIL 10, 2024

It’s your data to use in your email campaigns, ad campaigns, direct mail campaigns, etc. Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. We’re nothing if not adaptable! These challenges are forcing us to adapt and innovate.

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Customers.ai

NOVEMBER 29, 2023

It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier. We can tell you who is visiting your site at the individual level, giving you names, business emails, Linkedin profiles, and more! We aren’t done helping yet though.

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Customers.ai

NOVEMBER 22, 2023

Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts. Here at Customers.ai, we see this as an opportunity for better email marketing campaigns. Customers.ai

Outbound Marketing 113

Outbound Marketing Email Marketing Promotion Customer 113

Exposure Ninja

FEBRUARY 2, 2024

But is someone searching for “how to write a business proposal” ready to invest in Hubspot’s software right now? So, instead, Hubspot shares a template to help the reader write their proposal in exchange for their email address. The pages you’re sending visitors to could be the problem. It’s unlikely.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

Hubspot Marketing

MARCH 31, 2023

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder. Do not buy email addresses. Purchasing email lists is always a bad idea.

Email Marketing 143

Email Marketing eBook User-Generated Law 143

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. So if you were thinking of getting those holiday emails out in mid November, you could miss out on weeks of easy sales. So how can you make sure your emails are the ones to stand out?

Email Marketing 97

Email Marketing Shoppers Shipping Marketing 97

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. From my experience running campaigns, the issue is often not their data or email tech stack but actually using what they have to full capability.

eCommerce 114

eCommerce Shipping Health CRM 114