Litmus

JUNE 10, 2019

With an average ROI of 42:1 , email marketing continues to be one of the most effective channels available to marketers. When done right, email marketing drives business results like no other channel does. The email client landscape shifts a little every day. Testing your emails ensures they don’t break on the way.

Email Marketing 80

Email Marketing Branding Customer Marketing 80

Litmus

OCTOBER 23, 2020

Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. So, I decided there was only one way to settle this debate: to test it. The beady-eyed among you may already know that Litmus already sends some stylized plain text emails. Yes, Litmus sends plain text emails!

eBook 91

eBook Education Communications Place 91

Litmus

APRIL 25, 2019

To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. A/B testing tips from the world’s leading email marketers.

Branding 101

Branding Email Marketing Marketing Marketers 101

Litmus

MAY 1, 2019

Getting caught in the spam folder is an email marketer’s nightmare, but it’s more common than you might think. If you’re not watching and paying attention, it’s easy to get your emails blocked or blacklisted and not know it. But how do you know if your email is at risk of being sent to the spam folder? Another 16.1%

Email Marketing 97

Email Marketing Marketing Marketers Analytics 97

Litmus

AUGUST 14, 2020

Did you know you can use Litmus inside your favorite email service provider (ESP) or marketing automation platform (MAP)? That’s right—you can build, test, and analyze emails all in one place for a seamless workflow across your entire organization. No more switching back and forth between tools. We’ve got your suggestion.

Marketing Automation Platform 85

Marketing Automation Platform Place Marketing Marketers 85

Litmus

AUGUST 8, 2023

This August, we’re proud to announce the most cutting-edge selection of updates yet—including enhanced artificial intelligence (AI) personalization capabilities , email-ready snippets, automatic Brand Indicators for Message Identification (BIMI) checks, and so much more! The latest in Litmus Builder… Email-Ready Snippets from Litmus.

Shoppers 40

Shoppers Customer loyalty Product Promotion 40

Zumvu

JULY 31, 2023

Maximize your email marketing campaigns with A/B Testing. Check out this blog to learn how to create effective email CTAs to drive more conversions. Read more.

Email Marketing 52

Email Marketing Marketing Marketers 52

Six & Flow

OCTOBER 13, 2022

A/B testing is a great way to improve your email marketing results. A/B testing is a data-driven approach to improving your marketing performance, and as a result, you should follow some best practices. In this blog post, we will walk you through the process of A/B testing your marketing emails. Let's get started!

Email Marketing 52

Email Marketing Inbound Marketing Marketing Marketers 52

Litmus

JULY 15, 2019

We talk to people about email testing day in and day out. Most of the smart folks in our community care deeply about sending emails that are nothing but perfect. However, we found that even among brands that care a lot about email quality, some only test their emails infrequently. Email testing made easy.

Email Marketing 60

Email Marketing Customer Branding Marketing 60

Adobe Experience Cloud Blog

AUGUST 28, 2013

Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? At Marketo, we’ve run 100s of email tests to discover what resonates well with our target audience. We have tested subject lines, messaging, personalization, from lines, and the list goes on and on.

eBook 134

eBook Thought Leadership Email Marketing Place 134

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. Email grows up in the 2010s. What about the 2010s?

Email Marketing 66

Email Marketing User-Generated Communications Branding 66

Adobe Experience Cloud Blog

APRIL 18, 2013

by Heidi Bullock According to recent data from Marketing Sherpa, email is the top channel that marketers track. A full 63% of the marketers surveyed indicated they are currently tracking email marketing data. In that vein, here are four considerations to get better results from your email programs.

Email Marketing 134

Email Marketing PR eBook Marketing 134

Litmus

MAY 23, 2019

It’s your feature requests for international email clients that helped us build the most comprehensive email testing offering out there. And it’s your ideas on what the perfect email workflow should look like that will continue to drive the future direction of Litmus. Source: G2 Grid® for Email Testing.

Product 51

Product Customer Marketing Marketers 51

Aspiration Marketing

OCTOBER 26, 2023

Email marketing is more important than ever, but it can be hard to know where to start–especially as a growing business. At Aspiration Marketing, we've tested many top platforms and found what works–HubSpot. With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes email marketing easier than ever.

Email Marketing 256

Email Marketing Marketing Marketers 256

Marketing Insider Group

DECEMBER 15, 2016

Kidding) When it comes to creating effective email marketing […]. The post Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist appeared first on Marketing Insider Group. The only difference is we don’t have an Egor by our side. Or maybe your offices look different than mine.

Email Marketing 96

Email Marketing Marketing Marketers Marketing Strategy 96

Adobe Experience Cloud Blog

FEBRUARY 16, 2016

Author: Mike Madden Test everything. Does an orange button work better than a blue button in my email? Being an email marketer has taught me one critical thing: you never really know what works best until you test it and prove a rightful winner. Come join me on my journey through A/B testing in the world of online dating!

Thought Leadership 91

Thought Leadership Email Marketing Communications Video Marketing 91

Zumvu

JULY 31, 2023

Email marketing continues to be a powerful tool for businesses to engage with their audience and drive conversions. However, with inboxes inundated with countless emails every day,

Email Marketing 52

Email Marketing Marketing Marketers 52

Adobe Experience Cloud Blog

SEPTEMBER 8, 2010

Hate it or love it, email marketing is here to stay. According to a recent CSO Insights survey, email marketing was the top lead generation program based on quality and quantity of leads. So, the million-dollar question remains: How do I better leverage email marketing? Testing important factors impacting opens (i.e.

Email Marketing 105

Email Marketing Marketing Marketers Education 105

Litmus

DECEMBER 19, 2023

Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. Email geeks know that creating exceptional emails has never been harder. We tested five million emails last year.

Email Marketing 92

Email Marketing Real Estate Marketing Marketers 92

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What is Litmus Spam Testing? What factors affect email deliverability?

Email Marketing 108

Email Marketing Analytics Communications Branding 108

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

Analytics 106

Analytics Key Performance Indicator Email Marketing Place 106

Vertical Response

MARCH 15, 2024

The key to boosting your email open rates lies in mastering the art of writing compelling email subject lines. This article unpacks proven tactics and examples to create “email subject line” that not only draws the eye but also persuades the reader to click through. Dive in to transition from overlooked to opened.

Email Marketing 99

Email Marketing User-Generated B2C Branding 99

Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. When you’re ready to build your first email in Litmus, select “ Create New ”, and you’re on your way. Choose either the Build or Test, then select Next.

Marketing Automation Platform 92

Marketing Automation Platform Management Customer Marketing 92

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Email Marketing 88

Email Marketing Law Marketing Marketers 88

AWeber

FEBRUARY 7, 2024

Sending emails can feel intimidating at first. It may even cause some “ email anxiety ” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. You can only answer these with email testing (which by the way IS a best practice).

Email Marketing 104

Email Marketing Marketing Marketers Energy 104

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Whitepaper 100

Whitepaper User-Generated Marketing Automation Platform Email Marketing 100

Litmus

MARCH 6, 2024

Every email has a purpose. Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? Testing your call-to-action Why is a call-to-action important? Enter: calls-to-action (CTAs). Why should they do it?

Email Marketing 112

Email Marketing Marketing Marketers Entertainment 112

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

eCommerce 132

eCommerce Law Shipping Email Marketing 132

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

User-Generated 126

User-Generated Email Marketing B2C Marketing 126

Martech

FEBRUARY 27, 2024

This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Dig deeper: New rules for bulk email senders from Google, Yahoo: What you need to know AI roadmap. Business email address Subscribe Processing. Get MarTech! In your inbox.

User-Generated 105

User-Generated Marketing Automation Platform Analytics Product 105

Search Engine Land

APRIL 12, 2024

However, this feature is still in its testing phase so everything is subject to change, reports The Information. During testing, TikTok researchers discovered that AI avatars haven’t generated as many e-commerce sales as human influencers. Business email address Subscribe Processing. Impact on sales. What TikTok is saying.

User-Generated 112

User-Generated Advertising Advertisers Promotion 112

Litmus

NOVEMBER 9, 2022

Here at Litmus, we’re big on helping email marketers work more efficiently and optimize the effectiveness of every email they send. This month, we’re proud to introduce new features to help email teams optimize their workflow, level up their email QA & testing processes, and deliver more powerful personalized experiences.

Management 97

Management Email Marketing Customer Branding 97

Hubspot Marketing

APRIL 12, 2024

Emails, meetings, endless notifications. Testing It Out I’m no stranger to to-do lists. Testing It Out I tested this theory out by making a strict plan for my Monday morning workload. Testing It Out As a remote freelance writer, I haven’t experienced coworkers in seven years. I fell in love when I was in college.

Product 106

Product Energy Food Management 106

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 109

Email Marketing Health Marketing Marketers 109

Martech

MARCH 18, 2024

Tracking marketing campaigns: Google Analytics allows you to set up campaign tracking, enabling you to measure the effectiveness of different marketing channels, such as social media, email, or paid ads. Business email address Subscribe Processing. Dig deeper: Redefining success: Getting started with Google Analytics 4 Get MarTech!

Analytics 105

Analytics Email Marketing User-Generated Marketing 105

Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. Sentiment trackers are a unique kind of live poll that allows your subscribers to share their feedback directly, in the email.

Copywriting 92

Copywriting Analytics Education Product 92