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How I localized AI-generated emails for international markets without losing the human touch

Hubspot Marketing

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. With an MBA in International Business and experience working on a global consulting project in Portugal, I’d already seen how messages land differently depending on culture, tone, and language.

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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

Hubspot Marketing

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve since evolved into what is now the EN Blog Strategy team.) So, we got to work and audited those blog posts over the course of ten weeks. We’ve run content audits in the past — but not like this.

SEO
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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO
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High-Performing Social Media Content Strategy (2025)

SocialPilot

For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. No burnout.

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Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Social media marketing for nonprofits allows you to share your message on a global and local level. Create channels and groups where people can engage, share resources, and stay informed about issues that matter to them. Please email Michael at mburtch@actoronto.org to register. A crisis communications plan.

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How brands are taking the AI plunge and testing customer experiences

Martech

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. But some are taking the plunge. Dadoo asked. “AI

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Litmus 101: How to Get Started with Email Previews & Pre-send Checks in 3 Easy Steps

Litmus

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. When you’re ready to build your first email in Litmus, select “ Create New ”, and you’re on your way.