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When to use direct mail vs email marketing

Ariyh

Try Storyblok - the next generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels 170,000+ marketers and developers use it. The difference in attention is undeniable. Curious why? Here’s all you need to know. in Italy.

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Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Hubspot Marketing

Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. English/USA: en-us.

SEO 128
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A guide to multichannel marketing for one-person marketing teams

Search Engine Land

Adopting an “action first, planning later” mentality may be tempting – especially for early-stage startups – but this approach will only cause more headaches later when you’re forced to make time-consuming changes to a large number of pages or delete entire projects en masse.

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How to Create Your Own Influencer Media Kit (+ Examples from Influencers)

Buffer Marketing

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Ayomi would know — she landed her first deal with only 2,000 TikTok followers. 

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Improving Your Organic Position On Google: A How-To Guide For Small Businesses

Hubspot Marketing

More often than not, they're using Google searches to research the businesses they plan to buy from long before they make it into a store or the checkout page on a website. This tool works for normal Google searches but it also integrates with Google Maps so customers can find businesses while they're en route to a destination.

SEO 115
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Google Ads updates in 2022: The good, the bad, the jury’s still out

Search Engine Land

Google’s announcement page is a helpful and relatively objective compendium.). The last significant shift was the rise of image extensions (now called “assets”), which Google released to desktop en masse at the end of 2021. more calculation options that compare different time periods). This article will break down:

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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

You and I are at the dawn of a new era in content marketing: the age of generative AI. And changes like this almost always begin with more questions than answers. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? Do you need personalized ABM campaigns?