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How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media

Hubspot Marketing

Source: Google Trends, six-month rolling average He’s onto something. What’s Driving The Trend From newsrooms to film studios , the media industry is adopting AI en masse and feeling its impact on their work. Personalization The world around us is already going in a highly personal and curatorial AI direction.

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How to structure people operations to scale SEO success

Search Engine Land

Instead, what takes so long is the operations behind SEO and the process of aligning everyone. People tend to disagree on what content is produced, how much content needs to be produced, who gets a say in editing, etc., So that means content go-live and regular technical SEO updates happening efficiently is an absolute must.

SEO 131
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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. What is a Facebook bot (a.k.a Source: Simons. For brands trying to stand out in a crowded online marketplace, this is not a good look. Fortunately, chatbots don’t need to sleep (or eat lunch).

Retail 145
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Hreflang: A Beginner’s Guide to Targeting Languages and Regions

Neil Patel

Tapping into new audiences is an incredibly effective way to grow your website traffic. What Is the Hreflang Tag? This code tells search engines what language and region you’re targeting with the content. What if you could show them an alternate version of your website that would automatically reflect their daily currency?

SEO 138
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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

What are the risks and benefits? Deep dive: What Marketers Need to Know About AI Content How to Use AI in Content Marketing As you dip your toes into the waters of AI-generated content, watch for opportunities to incorporate it into your marketing content and strategy. How much should we rely on AI-generated content?

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How to run TikTok ads in 2023: A 5-step guide

Power Digital Marketing

This journey inside the social media app can help brands find out how to use TikTok and create ads that drive visibility, traffic and conversions. Include direct links to products and storefronts. Include direct links to products and storefronts. Research what TikTok trends are active in their area (and how to jump in on them).

Gen Z 52
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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

Image Source Magazine ads should be included in magazines your target audience reads to reach the right audience. This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing.

PR 52