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How to Create Your Own Influencer Media Kit (+ Examples from Influencers)

Buffer Marketing

  Many brands and companies are happy to work with creators and influencers with smaller followings, but they’ll likely want to see some proof of your metrics and professionalism before sending you a contract or products.   Let’s dig in and help you land your dream social media collaboration.

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What does ‘Real-Time Marketing’ really mean? by Salesforce

Search Engine Land

en wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers. How can you set your real-time data priorities? Milliseconds?

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A guide to multichannel marketing for one-person marketing teams

Search Engine Land

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team. Speaks to your target audiences.

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Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. Why employee engagement matters so much. It’s no secret as to why: research from Gallup notes that low engagement goes hand in hand with poor performance and higher turnover.

Health 131
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Why Your Small Business Should Be Doing Video Marketing

Digital Marketer

Video was dominated by major brands that had the budgets to make professional videos and air them during commercial time on TV. Now, a small business owner can create and publish a video in a matter of minutes and reach hundreds, thousands, or even millions of people. Do Your Customers Really Care About Video? Image source.

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The cost of ignoring website accessibility

Martech

While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. Although the gains from enhancing your site’s accessibility may not be obvious, that doesn’t mean it isn’t crucial for your business and your audience.

Law 105
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Social media and journalism: how to effectively reach the public

Sprout Social

People should ideally be able to look at your profile and identify you as a professional. Doing so means paying keen attention to seemingly small details of your profile and social bios. Tag any other projects or accounts associated with your professional life (think: podcasts). Put together a professional profile.