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5 Elements Of An Effective Inbound Marketing Strategy

OnPassive Marketing

Inbound marketing is the process of attracting, engaging, and retaining customers through content that’s highly relevant and valuable to them. In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing?

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How to Hire an Awesome Inbound Marketing Manager

Adobe Experience Cloud Blog

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. But what qualities are key in an inbound or social media expert? Program Manager, Social Media & Content Marketing.

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3 Ways to Achieve ABM Success Based on Research

Adobe Experience Cloud Blog

In this blog, we’ll look at each of these strategies for ABM in greater detail. A decade or so ago, marketers were lured in by the shiny new star of inbound marketing. While inbound marketing can be effective, research shows that the most successful ABM marketers don’t wait for leads to take the bait.

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Marketing Automation: What is it, Examples & Tools [2021]

Neil Patel

HubSpot is an inbound marketing tool with the goal of turning outbound leads into inbound ones. It’s perfect for content marketing. Keap makes it simple to create a new sales or marketing strategy and execute it so that you can capture and close sales more quickly. Don’t we all? The best part? Neither do I.

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More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation

Adobe Experience Cloud Blog

There becomes a point when more is not more and the level of profits or benefits gained becomes less than the amount of money or energy invested. This is a very important concept to understand in marketing, especially for demand generation. How have you tweaked your marketing strategy to focus on obtaining quality over quantity?

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Event Marketing 101

Lynton Web

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. Let's dig into the basics of crafting a killer event marketing strategy that'll have people signing up in droves.

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Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach

Duct Tape Marketing

Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach written by John Jantsch read more at Duct Tape Marketing. With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach.