Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. For instance, don’t make a presentation on the “best lead generation strategies.” Their body language oozes energy and excitement. Don’t stand in the same place the entire time. Step 3: Be novel.

Neuromarketing 87

Neuromarketing Gen Z Energy Transform 87

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report. However, with the right social media marketing strategy and some consistency, even new Facebook Pages and profiles can grow their follower count in 2024. 

User-Generated 106

User-Generated Social Media Marketing Millennials Analytics 106

Search Engine Land

JUNE 16, 2023

Know your audience The most important qualifier of your content’s popularity will always be your audience, which is why creating buyer personas is essential to any marketing strategy. No matter how big your team is, you should look to your buyer personas for answers about what distribution channels to focus your energy on.

Whitepaper 97

Whitepaper eBook User-Generated B2C 97

Neil Patel

FEBRUARY 3, 2021

We’re all the same; our activity just varies depending on our place in the buyer cycle. Millennials or Zoomers? You know who your existing customers are; now you need to figure out why they’re your customers in the first place. Follow the Target Market Data. But I guarantee it’s worth investing the energy upfront.

Target Market 142

Target Market Food User-Generated Marketing 142

Neil Patel

SEPTEMBER 17, 2021

Otherwise, you risk wasting time, energy, and money on flawed campaigns. Google Drive is a great place to do so since it’s free. Facebook collects tons of useful data about your Pages and organizes it in one place. I’d recommend searching for market reports based on your target demographics. Don’t worry.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Hootsuite

DECEMBER 10, 2019

This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement. Millennials are feeling particularly bleak. Use new video formats to build community.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

JANUARY 3, 2024

The ad “Fast Casual” focuses on a millennial who encounters a Chipotle-like restaurant that is fully customizable. What we like: This campaign has been widely successful because it humorizes and brings attention to the generational divide happening between millennials and boomers. Allstate Another insurance company?

Advertising 129

Advertising Advertisers Food Gen Z 129

Duct Tape Marketing

OCTOBER 27, 2021

In this episode of the Duct Tape Marketing Podcast , I interview Dan Gingiss. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. You compare that to a place like Amazon, which I know people love to love and love to hate.

Customer 100

Customer CRM Millennials Finance 100

Hootsuite

JULY 6, 2023

This profile picture was carefully crafted to make your newsfeed a better place. Surrounding myself with good vibes and positive energy. Being in your arms is my favorite place to be. Romper’s audience is Millennial moms, so the overly familiar language and slang it uses on Facebook feels totes apprope.

User-Generated 82

User-Generated Entertainment Social Media Marketing Millennials 82

Hootsuite

JUNE 7, 2022

If your Instagram strategy is a slow and steady marathon, campaigns are like sprints. They use more energy over a shorter time and yield results and insights fast. Instagram is a place where users want to discover and follow brands too. In a campaign, all your content is aligned and focused on one particular target.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. Do you have a marketing team to work with?

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Duct Tape Marketing

AUGUST 17, 2023

Jennifer highlights that many parents today inadvertently place excessive emphasis on their children’s achievements, associating their value primarily with academic performance, extracurricular accomplishments, and external recognition. So I wanted to know, what, where should I be focusing my parental energies?

Education 59

Education Millennials Energy Place 59

Duct Tape Marketing

MARCH 22, 2023

And I think when we use the term mental health, you know, obviously people go a lot of places with that, you're narrowed in on this idea of anxiousness, you know, which mm-hmm. And then along the way that anxiety becomes our activating energy, it becomes our oxygen. You know how I talk about marketing strategy strategy before Tex?

Health 71

Health Transform Gen Z Management 71

Duct Tape Marketing

SEPTEMBER 7, 2022

And it's another place where you can really, people can, some people are passive aggressive, maybe intentionally, maybe not. I know that there's this idea that gen Z uses them differently than millennials and everyone uses them differently, but everyone also kind of understands the basic ones. I think emojis are actually really useful.

Management 61

Management Communications Gen Z Global Marketing 61

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 79

eCommerce Shoppers User-Generated Promotion 79

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. Advertisers in turn adopted a more digital-heavy strategy as it was the medium least impacted by lockdowns. Q2 2020: Biggest recorded drop in UK marketing budgets takes place in Q2 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

NOVEMBER 28, 2016

Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. Followers Are Your Strongest Marketing Assets.

eCommerce 91

eCommerce Shoppers Millennials User-Generated 91

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. 91% of millennials are on Facebook.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Social Insider.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

SmartBrief - Marketing

JUNE 14, 2023

A recent Deloitte survey found that approximately 60% of millennial and Generation Z consumers had canceled a streaming subscription in the previous six months. Or it could depict the struggle of a millennial couple seeking to purchase a home in a rising interest rate environment that creates pressure to make an immediate offer.

Gen Z 52

Gen Z Branding Millennials Energy 52

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Social Insider 5.

Content Marketing 103

Content Marketing Thought Leadership Gen Z Marketing 103