Martech

FEBRUARY 7, 2024

Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. Part of the marketing strategy is to launch co-branded ads with retailers. They’ve previously targeted Gen X but want to reach a younger audience.

Millennials 112

Millennials Marketing Marketers Marketing Automation Platform 112

Marketing Insider Group

MARCH 24, 2020

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. No matter what marketing strategy you put in place, if your team aren’t engaged and don’t believe their work has real value, it’s unlikely to succeed.

Marketing Strategy 119

Marketing Strategy Millennials Marketing Marketers 119

Hubspot Marketing

SEPTEMBER 21, 2022

Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point.

Gen Z 130

Gen Z Millennials Branding User-Generated 130

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 98

Gen Z User-Generated Millennials Transform 98

Power Digital Marketing

JANUARY 19, 2023

It’ll also help a business figure out whether to extend the relationship or try a different influencer marketing strategy altogether. Tips for TikTok affiliates Affiliates stand the chance of earning a healthy commission, and TikTok affiliate marketing could very well serve as a sweet side hustle. #1 ranging from 20 to 29.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. Central to this transformation is user behavior.

Gen Z 126

Gen Z Transform Millennials SEO 126

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Millennials 131

Millennials Gen Z Retail Marketing 131

Spiralytics

DECEMBER 5, 2022

This strategy is called Nostalgia Marketing, and it’s not going away anytime soon. What is Nostalgia Marketing? Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. Nostalgia marketing comes across as authentic. Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 109

Food Marketing Marketers Millennials 109

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

DECEMBER 5, 2022

With the rise in popularity of social shopping , tapping into platforms like Instagram is a powerful way to reach consumers - especially Gen Z and Millennials : Collecting First-Party Data from Your Customers. Contextual advertising is all about putting ads in the right places. Contextual Advertising.

Gen Z 114

Gen Z Millennials Marketing Marketers 114

Buffer Marketing

MAY 29, 2024

Regularly creating engaging reels to grow your Instagram account is no mean feat — which is why tapping into Instagram Reel trends should be an essential part of your marketing strategy as a brand or creator.    You’ll find plenty of current Instagram Reels trends originated on TikTok.

Gen Z 89

Gen Z Millennials Finance User-Generated 89

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 120

Gen Z Pharmaceutical Customer Acquisition Marketing 120

Hubspot Marketing

DECEMBER 19, 2022

This number drops to 38% for Millennials. In fact, short-form video will see the most growth of any trend in 2023, according to HubSpot's 2023 Marketing Strategy & Trends Report. On top of that, a staggering 96% of marketers agree that the optimal length of a marketing video is under 10 minutes.

Gen Z 127

Gen Z Market Trends Millennials Marketing 127

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. Subscribe for your free print copy today.

Education 102

Education Marketing Strategy Branding Energy 102

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% of its US user base to be exact.

Gen Z 94

Gen Z User-Generated Entertainment Millennials 94

Sprout Social

APRIL 22, 2021

This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok was the number 1 downloaded app in the Apple app store and in fourth place on the Google Play store. If you’re looking to create an engaged community and audience around your brand, TikTok is the place to do it.

Gen Z 137

Gen Z User-Generated Millennials Marketing 137

Girl Power Marketing

OCTOBER 20, 2022

Tweak Your Paid Social Strategy. There is also a place for paid social media strategy, but you must know your target audience. Are they exclusively on Instagram, like most Millennials? Don’t hesitate to reach out if you need help crafting social media and influencer marketing strategies. Where do they live?

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97

Hubspot Marketing

JUNE 29, 2022

In other words: What's the best video marketing strategy for 2022 and beyond? HubSpot Blog Research surveyed 518 video marketers in the U.S., to find out about their goals and strategies going into 2022. For B2B, LinkedIn and Twitter – my personal favorite social channels – are good places to start.

Branding 113

Branding Video Marketing Millennials B2C 113

Search Engine Land

MAY 20, 2024

Bloggers can get ahead by understanding how the Facebook algorithm works and then creating a content marketing strategy to exploit it. If your target market is between 18 and 34 , Instagram is still your top choice for marketing. Do that and Gen Z and millennials will come beating down the door of your blog.

Gen Z 123

Gen Z SEO Millennials Energy 123

illumin

SEPTEMBER 29, 2023

These two mediums, while both audio, are distinct from one another and marketing strategy should reflect that. Types of podcast ads Including podcasts in your programmatic strategy is an effective way to reach new audiences and tailor customer journeys. What are the different types of podcast advertising?

Advertising 52

Advertising Advertisers Entertainment Millennials 52

Sprout Social

MAY 21, 2019

Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hubspot Marketing

JUNE 21, 2022

When it comes to non-profit marketing, TikTok is a great platform to raise awareness. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. However, if you’re a new org looking to gain some traction, these are great places to start.

Non-Profit 118

Non-Profit Gen Z Millennials User-Generated 118

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. So, creators with a smaller following can be more aligned with your budget.

Gen Z 93

Gen Z Millennials Inbound Marketing Entertainment 93

Neil Patel

APRIL 1, 2021

7 Strategies for Using Niche Marketing to Reach Small Audiences. Then let’s look at seven niche marketing strategies that can help you reach, attract, and convert those hard-to-reach small audiences. For example, research shows you’re better off reaching millennials on Facebook when it comes to social media.

Whitepaper 96

Whitepaper Millennials Marketing Marketers 96

Search Engine Land

JANUARY 29, 2024

This enables brands to develop a “search everywhere” strategy and grow their share of search. For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. When is a search universe analysis relevant?

Gen Z 123

Gen Z User-Generated SEO Millennials 123

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. Skeptical Gen Z and millennial consumers have lost trust in official messages.

Gen Z 114

Gen Z Whitepaper Millennials Transform 114

Hubspot Marketing

FEBRUARY 25, 2020

In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success , and 73% of millennials prefer communications from businesses to come via email. As marketers, we can't ignore these statistics. That's why it's important to develop a strong email marketing strategy.

Email Marketing 142

Email Marketing Marketing Marketers Promotion 142

Marketing Insider Group

NOVEMBER 3, 2020

These values probably helped to attract your customers to you in the first place – over 80% of millennial consumers say it’s important that brands they buy from have values that align with their own. They may also be easily lured away by a competitor with a flashy marketing campaign. Source: [link].

Non-Profit 143

Non-Profit CRM Marketing Marketers 143

Sprout Social

MAY 24, 2022

Social is even poised to overtake other digital channels as the preferred place for service. This trend isn’t dominated by Gen Z or Millennials either with more than two-thirds of customers over 40 seeking seamless engagement with brands. “It Social messaging will play a bigger role in strategy.

Social Media Marketing 124

Social Media Marketing Gen Z Direct Mail Communications 124

SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. Millennials make up 20.4% LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. 97% of B2B marketers use LinkedIn to help drive their content marketing strategy.

User-Generated 78

User-Generated Millennials Promotion Industry Insights 78

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hubspot Marketing

APRIL 4, 2024

Shoppable Commerce on Instagram Another reason to launch your influencer marketing strategy on Instagram is because of the e-commerce potential it offers. 80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z.

Influencer Marketing 109

Influencer Marketing Branding Gen Z Marketing 109

Marketing Insider Group

AUGUST 25, 2020

Combining your sales automation tools with your content marketing tools allows you to combine your teams’ talents for better results. Collaboration among teams, in turn, allows you to take advantage of a wealth of leading-edge sales and marketing strategies. Use Account-Based Marketing to Target High-Value Customers.

Whitepaper 105

Whitepaper Millennials Education Place 105

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients?

eBook 87

eBook Marketing Plan Influencer Marketing Marketing 87

Hootsuite

AUGUST 10, 2021

There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145