Trade Press Services Newsletter

FEBRUARY 1, 2024

Sometimes, a little collaboration is all it takes to spark creativity and reinvigorate your marketing imagination. When it comes to your marketing strategy , are you trying to do too much? Rather than being mediocre at 10 marketing campaigns, consider investing your time and energy into excelling at one or two.

Transform 235

Transform Marketing Marketers Energy 235

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap.

Transform 82

Transform Finance Energy Customer 82

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 69

Customer Transform Energy Health 69

Duct Tape Marketing

JANUARY 23, 2024

With decades of experience in brand strategy, Bonnie introduces us to her transformative practice discussed in her latest book, Life Brief Method: How to Recenter Goals and Values in Your Life for Bettering Your Workplace. 01:50] How has this practice transformed your life or your decision making? [05:00]

Transform 88

Transform Place Energy Branding 88

SocialPilot

MARCH 9, 2025

Their Instagram and YouTube are filled with high-energy, cinematic property walkthroughs featuring compelling storytelling rather than just listing details. Social proof in the form of testimonials, before-and-after property transformations, and UGC posts improve your brand. A great example is Serhant , the real estate brokerage.

Real Estate 43

Real Estate Social Media Marketing Marketing Strategy Transform 43

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. Cover image by Joseph Kalinowski/Content Marketing Institute.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Infographics should be shareable and designed for easy comprehension.

Customer Journey 130

Customer Journey Customer Energy Transform 130

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Delivering an exceptional customer experience requires incorporating accessibility into the marketing strategy from the outset. It can’t be an afterthought.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Buffer Marketing

FEBRUARY 12, 2025

B2B social media marketing, let’s address the elephant in the room: B2B social media content is boring. Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well.

B2C 88

B2C Social Media Marketing User-Generated Entertainment 88

Martech

JANUARY 11, 2023

The shooting process (including sets and energy costs). Published as an open-source study, this is the first iteration of a global and collaborative approach, allowing brands to work together on their digital and energy transformation. Technical production resources. Graphic creation, editing and post-production.

Advertising 133

Advertising Advertisers Energy Transform 133

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. Theyre also in various affiliate marketing programs. For example, CleanTechnica covers energy efficiency, geothermal energy, Tesla products, and more.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Marketing Insider Group

SEPTEMBER 28, 2021

wearing a cocktail dress from your retail brand’s spring collection or to “Transform your business!” Emotional marketing is a well-proven, effective marketing strategy that brands use to make a connection with consumers. High-Energy. Take Action on Your Content Marketing Strategy. Evoke Emotion.

Content Marketing 145

Content Marketing Transform Marketing Marketers 145

Doug Garnett

FEBRUARY 21, 2025

While quite productive for the book, I had little energy left for blog posts. When behaviors are reliably cyclical frequency methods like Fourier transformations can remove explicit consideration of time. For this reason, I write about doing business because it is active full of potential for robust and vital energy.

Energy 59

Energy Transform Product Shoppers 59

Martech

AUGUST 3, 2021

Evangelista is SVP Content, Programming and Marketing at Vevo, and the 40th birthday of music videos seemed a good time to find out more about Vevo’s business model and marketing strategy. Using AI, Vevo analyzes the energy and tone of videos, tagging them as heartfelt, empowering, impassioned or fun. Why we care.

Transform 122

Transform Energy Entertainment Advertising 122

Adobe Experience Cloud Blog

MARCH 11, 2014

In today’s connected world, your content marketing needs to stand out, integrate your 360° branding , and be consumable across social media platforms and devices. All of these qualities are part of your visual content marketing strategy. How to Incorporate Visual Content into Your Overall Strategy. Infographics.

eBook 134

eBook Transform Entertainment Thought Leadership 134

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Transform 98

Transform Customer CMO Energy 98

Rock Content

SEPTEMBER 22, 2020

Another characteristic of this modern public pointed out by professor Philip Kotler in his book “Marketing 4.0”, If your Experiential Marketing strategy is solid, it will transform leads into satisfied consumers, which will increase the reach of your company organically.

Branding 117

Branding Transform Energy Marketing 117

Use Insider

NOVEMBER 18, 2024

Generative AI will revolutionize productivity—and change the way teams work During our conversation, Amy and I explored the transformative power of Generative AI. In fact, marketers spend 60% of their time on repetitive tasks like creating segments, writing copy, and building journeys, draining both time and energy.

Retail 59

Retail Customer Health Customer Journey 59

Adobe Experience Cloud Blog

APRIL 17, 2015

Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Marketing automation software is not just a fancy synonym for customer relationship management software. Simple Interface.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Hubspot Marketing

JUNE 24, 2022

Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community. See firsthand how HubSpot can transform your nonprofit organization. Here's how else nonprofit marketing can help. Nonprofit marketing raises awareness.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

SmartBrief - Marketing

FEBRUARY 8, 2024

Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.

Transform 115

Transform Energy Advertising Advertisers 115

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Martech

JUNE 18, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Build your email from the ground up Every high-performing email starts with a strong foundation. Dig deeper: 5 impactful ways to level up your email marketing designs How can you make each email feel like a one-on-one conversation?

Transform 122

Transform Email Marketing Retail Communications 122

Lynton Web

MAY 8, 2025

It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.

Transform 52

Transform User-Generated Price Health 52

Marketing Insider Group

JUNE 1, 2015

She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. Very few content marketers hit a home run each time they step up to bat. Not Documenting Your Content Marketing Strategy . This is one of her best yet.

Content Marketing 111

Content Marketing Transform eBook Fashion 111

Marketing Insider Group

JULY 13, 2015

As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. Don’t make the same mistake twice and learn from the most common ones we see brands making in their content marketing efforts. NOT DOCUMENTING YOUR CONTENT MARKETING STRATEGY.

Content Marketing 110

Content Marketing Transform eBook Fashion 110

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 138

Branding Fashion Gen Z B2C 138

Businesses Grow

MARCH 18, 2024

250 million creators = 250 million new media channels Rapid growth of Discord and other private communities Ad-free social media platforms No watercooler moments – no shared experiences due to isolation Spatial computing Immersive and metaverse — headset costs will drop, experiencing products will be transformed Data privacy — 2.6

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Martech

SEPTEMBER 24, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. The Agile Marketing Manifesto has become a single source of truth to ground marketers that want to be agile in the cultural changes they need to live by.

Transform 111

Transform Finance Energy Customer Journey 111

Marketing Insider Group

JANUARY 11, 2021

You’ll be challenged, inspired, and transformed by what you learn at DigiMarCon from some of the world’s greatest innovators and thought leaders. Named by Forbes as one of “ the conferences to attend in marketing,” the event spans three days and only runs for three hours per day. Take Your Content Marketing Strategy to New Heights.

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Digital Marketer

MARCH 25, 2024

I am guilty as charged — my talk at T&C 2024 was chock-full of recommendations guiding marketers on their path to generating over 800% ROAS… Should our marketing strategy or business’s bottom line deviate then ? Knowing what you want maintains momentum and breathes energy into tasks that otherwise would be monotonous.

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Social Insider.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Sprout Social

MAY 9, 2024

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Influencer marketing has transformed how we shop.

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

Martech

APRIL 19, 2023

Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. I’ve used it in developing systems and platforms for complex energy, finance, policy, and marketing decisions.

Transform 124

Transform Finance Energy Retail 124

Rock Content

JULY 17, 2023

With approximately 30 clients representing a wide range of industries, InfoStream is often tasked with providing web copy, blog posts, and other written content as part of each client’s digital marketing strategy. “We were very much drawn to that to save time and energy, and also have confidence in [the] product.

Transform 98

Transform Energy SEO Digital Marketing 98