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AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies

Hubspot Marketing

In a recent Marketing Against the Grain episode , Kieran and I break down what AI CRO is, key areas where it’s transforming marketing, and advice for integrating it into your marketing strategy. Studying the great marketers from history can reveal patterns that inform your future strategy. Here’s how.

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How Data-Driven Decision Making Transforms Agency-Client Partnerships

Set Up

As technology gets smarter, so do marketers. The amount of information accessible to shape marketing strategies and campaigns makes marketing efforts more effective, targeted, and personalized. Here is how Brands and Agencies can turn data into actionable marketing strategies: 1.

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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. As a modern marketer, these pillars can also apply to your own organization. Want to learn more?

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Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

They are one of the leading organizations in the field of AI research, and its work has the potential to revolutionize many areas of society, from healthcare and education to transportation and energy. In 2023, marketing and the marketing profession will be transformed. Image courtesy Mars Dorian.

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How to Build Winning Marketing Strategies to Grow Your Recreation Center

Lynton Web

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Member spotlights celebrate achievements and build community by showcasing real people who've experienced transformation through your programs.

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How to adopt AI for content marketing

Sprout Social

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

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The smarter approach to marketing measurement

Martech

Consumers are far more likely to share their data with companies they trust, giving you better signals to optimize your marketing strategies. Today, MMM is transforming through advances in cloud computing, data science talent and open-source marketing models. Brands that take privacy seriously will have an edge.

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