Adobe Experience Cloud Blog

MAY 27, 2009

The most effective lead management technique I've seen — not just this last year, but at any time — was one where the salespeople called the prospect 15 minutes after that person downloaded a white paper from the site. The company used this method to become the vendor of choice early in the customer's buying process.

Thought Leadership 53

Thought Leadership Whitepaper Energy Manufacturing 53

Marketing Insider Group

JULY 5, 2015

Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. Do you have another content marketing tip for your gated thought leadership? They’ll consume a lot of interesting content; however, they’ll waste time and energy to avoid sharing their personal information.

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Thought leadership is not just kind of nice, something extra.

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Adobe Experience Cloud Blog

OCTOBER 23, 2015

So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. Another option is Gartner , a site that has research and predictions on IT, infrastructure, and enterprise architecture for insurance, manufacturing, media, banking, and energy industries, to name a few.

Thought Leadership 134

Thought Leadership Fashion Whitepaper Manufacturing 134

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Adobe Experience Cloud Blog

JULY 17, 2017

All your energy, time, and effort invested into the relationship are about to pay off spectacularly. The post 5 Lessons Sales Can Learn from Dating appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Imagine this, after months and months of dating, the time has come for you to propose.

Whitepaper 134

Whitepaper Thought Leadership Energy New Technology 134

Adobe Experience Cloud Blog

AUGUST 3, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual events are a viable alternative to in-person and popular with attendees.

Thought Leadership 142

Thought Leadership Marketing Marketers Whitepaper 142

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Failing to invest sufficient time and effort – In order to build relationships it takes a considerable amount of time and energy to maintain your Social Media presence.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. For example, the average person only spends one minute per day on Twitter – is that worth your energy? Stick with authoritative thought leadership. Social Insider 5.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketing 133

Adobe Experience Cloud Blog

JANUARY 25, 2016

To dial in on this energy, you need to do assess yourself to determine what you’re doing well and poorly. Make sure that you’re not sending around any whitepapers from 2011 or videos that don’t work. How absolutely certain you were about your product? So use this checklist to see how you stack up.

Thought Leadership 91

Thought Leadership Whitepaper Energy Price 91

Hootsuite

AUGUST 21, 2019

Promoting a new product, event, whitepaper, or blog post also works well. Repurpose content from past conferences or presentations to save time and energy. For individuals , live-review a new product to show your thought leadership. This strategy is a great way to demonstrate thought leadership.

Thought Leadership 112

Thought Leadership Real Estate Promotion Marketing 112

Animalz blog

JULY 8, 2025

Lane also goes into her two main customer personas: practical “builder” use cases that power PLG sign-ups and strategic thought leadership for enterprise buyers. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. million monthly visitors. Ty Magnin [00:15:37]: Yeah.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Search Engine Land

JUNE 16, 2023

No matter how big your team is, you should look to your buyer personas for answers about what distribution channels to focus your energy on. Quarterly: Add a whitepaper, case study, research paper, or ebook to your website. Weekly: Create a new short- to medium-length blog post, video, or other type of low-lift content.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Lusha

DECEMBER 9, 2024

Value-driven content: Share relevant articles, case studies, or white papers that demonstrate your expertise and provide solutions to their pain points. Share valuable content: Post insightful articles, industry news, or thought leadership pieces that demonstrate your expertise and resonate with your target audience.

Communications 52

Communications CRM Direct Mail Whitepaper 52

Litmus

AUGUST 7, 2020

And of course lots and lots of thought leadership that we put out there. Teams using Litmus have spent a lot of time, energy, money, building great looking emails, that perform well, that they’ve tested across email clients for rendering issues. So the last thing we want to do is force them to redo all that.

Copywriting 86

Copywriting Whitepaper Product Customer 86

Animalz blog

JUNE 3, 2025

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. whitepapers and find out how to set the new benchmark for your industry. 13:00 ) Heike focuses Microsoft Advertisings content on the middle and bottom of the funnel. Book a consult now at animals.co/whitepapers

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Buffer Marketing

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. I came across the concept of ‘Thought Leadership’ content format while upskilling my writing.

Thought Leadership 131

Thought Leadership Whitepaper Energy Law 131

Animalz blog

JUNE 24, 2025

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. Aditya Vempaty [00:06:50]: More than just a thought leader, but also someone you can go to to trust and educate on the problems you’re trying to solve. As much as I can be a positive energy exchange. And it just.

B2C 62

B2C eBook SEO Customer 62