Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations. 

Gen Z 121

Gen Z Entertainment Transform User-Generated 121

Martech

MARCH 30, 2023

I bet there was give-and-take, great insights and maybe even some entertaining moments. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Yet, too much of the marketing we see today talks at people.

Gen Z 130

Gen Z Marketing Marketers User-Generated 130

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations. 

Gen Z 115

Gen Z Entertainment Transform User-Generated 115

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2

Gen Z 112

Gen Z Transform Retail Entertainment 112

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 130

Marketing Strategy Content Marketing Gen Z Whitepaper 130

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

MARCH 5, 2021

The beta feature enables users to see and create 15-second videos with musical overlays. YouTube users -- at least in the U.S. -- could see Shorts appear any day now. Creators have built entire businesses on YouTube, and we want to enable the next generation of mobile creators to also grow a community on YouTube with Shorts.".

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Source: Wyzowl. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

OnPassive Marketing

MARCH 29, 2022

Since the feature was recently introduced, there’s not much competition for the early adopters who use them as part of their video marketing strategy. You can create unique bite-sized videos targeted at your customers by using Shorts as part of your marketing strategy. However, the competition may step up shortly.

Gen Z 68

Gen Z Entertainment Analytics Video Marketing 68

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Let’s get started.

Entertainment 131

Entertainment User-Generated Gen Z Transform 131

Hubspot Marketing

DECEMBER 28, 2023

Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. Ketchup AI talk has dominated the marketing space for the last year or so.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Hootsuite

FEBRUARY 1, 2022

Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. 4 quick tips for successful Twitch influencer marketing. Not many brands have jumped on the Twitter marketing bandwagon… yet. Generate engagement and community.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 77

Gen Z Marketing Strategy Real Estate Millennials 77

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy? Image source.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Some of the most recognizable brands in the world include memes in their content marketing strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. original sound Chipotle.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). That’s where your TikTok marketing strategy comes in. Are we leaning into millennial cringe or Gen Z chaos? What can the best TikTok captions do?

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. Level up your user-generated content. Creating YouTube Shorts is a cost-effective video marketing strategy.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

CXL

OCTOBER 26, 2022

TikTok users spent $2.5 These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. Some 67% of users say they’re inspired to shop on TikTok even when they weren’t planning to do so. Users spend on average 10.85 With over 1.5

Customer 95

Customer Entertainment User-Generated eCommerce 95

Sprout Social

NOVEMBER 28, 2022

In fact, 76% of engaged social media users say it’s important for companies to post about their employees. They’re entertained, you rack up engagement—it’s a win-win. One step further: Create an engagement moment and leverage user-generated content by featuring your audiences’ pets in your Story. Introduce your team.

Branding 124

Branding Gen Z User-Generated Promotion 124

Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. However, nearly 40% of U.S.

Shoppers 111

Shoppers Retail Finance User-Generated 111

Content Marketing Institute

NOVEMBER 19, 2018

The new entertainment category these events have spawned – esports – is projected to reach $1.65 billion in market revenue by 2020, making it a lucrative playing field for enterprising marketers. Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch.

Branding 77

Branding Entertainment Transform Gen Z 77

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. Consumers inquire about solutions to problems.

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. And throw in some helpful hints.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce. — meredith kahn (@m_kahn) June 14, 2021.

Gen Z 138

Gen Z Branding Millennials User-Generated 138

Exposure Ninja

OCTOBER 2, 2023

Occasionally, users upload videos as posts but Reels are more commonly used for videos. The post is “pinned” to the top of Ethique’s Instagram feed in the hopes that users will see it before heading straight to messages to ask their questions about Ethique’s pricing. Instagram Posts Instagram feed posts are usually static images.

PR 52

PR Marketing Marketers Promotion 52

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 110

Social Media Marketing Marketing Strategy User-Generated Marketing 110

CXL

NOVEMBER 28, 2022

Here’s an interesting statistic: Eight out of 10 TikTok users say they enjoy TikTok Ads. TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. A quarter of all users fall into the millennial and Gen X demographics.

Customer 85

Customer Gen Z User-Generated Entertainment 85

Spiralytics

NOVEMBER 29, 2023

million Filipino users —ranking eighth worldwide. TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. Fun fact: Niana is the most followed Filipino TikTok user! However, despite being a simple 15-second video, it generated over 11.5

Gen Z 98

Gen Z Food Transform User-Generated 98

Hootsuite

DECEMBER 10, 2019

It’s a new feature that helps users better connect with people they work with in real life. And half of the senior marketers we polled say they’re rethinking their content strategy to make the most of private channels. People use social to find entertaining posts, read news, and research products, all in public channels.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Spiralytics

FEBRUARY 7, 2023

According to Statista, the world’s social media user count was 4.26 Some of the most popular social media platforms in the Philippines include: Facebook Facebook Messenger Instagram Tiktok Twitter These platforms have specific user bases that just about any business can tap into and capitalize on. billion people.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Rock Content

JANUARY 18, 2021

As you can see, in addition to providing their data, users can check consumer reviews, discover brand information and, of course, schedule their service in a fast and practical way. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Visual Content.

Market Trends 128

Market Trends Content Marketing Gen Z User-Generated 128

Buffer Marketing

APRIL 25, 2024

For example, if I search for “curly hair gel cast” on Pinterest, one of the top posts by creator Delilah Orpi redirects the users to her blog on the topic. But you also want to appear in relevant users’ (who are interested in travel) feeds automatically when they’re browsing through their For You page.

SEO 100

SEO Gen Z Social Media Marketing Millennials 100