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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

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8 companies that use social media marketing effectively

Martech

Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy. Twitch is an interactive live streaming service for content spanning gaming, entertainment, sports, music, and more. Hershey’s Twitch campaign.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. Another trend in the pipeline is the rise of audio formats on social media.

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8 Ideas for Your TikTok as a B2B Company

Buffer Marketing

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% of its US user base to be exact.

Gen Z 90
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Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Hubspot Marketing

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? But what about businesses — what do they think about social commerce? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers.

Gen Z 110
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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Marketers should take heed of this pivotal trait.

Gen Z 52