Hootsuite

SEPTEMBER 25, 2023

Each benchmark is based on at least 100 social accounts, and no data can be traced back to any individual account. Instagram users are the most engaged Across almost all industries, Instagram consistently has the highest average rates compared to other social networks.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Hubspot Marketing

APRIL 3, 2023

Your marketing strategy can't stay stagnant if the people you're selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. Social media usage isn't just something teens use every day.

Shoppers 137

Shoppers User-Generated Entertainment Social Media Marketing 137

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? But what about businesses — what do they think about social commerce? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 106

Social Media Marketing Key Performance Indicator Influencer Marketing Management 106

Hubspot Marketing

MARCH 12, 2024

With 1 billion users , TikTok provides you with bountiful opportunities to get your products in front of your target audience. According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53%

Shipping 81

Shipping Logistics User-Generated Social Media Marketing 81

Neil Patel

AUGUST 12, 2021

Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. This article will help you understand how to use your existing resources and create a strategic restaurant marketing plan to grow your digital reach. People enjoy novelty.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Let’s get started.

Entertainment 129

Entertainment User-Generated Gen Z Transform 129

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. Search is like the front door to your website. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Social Media Marketing 111

Moz

MARCH 28, 2021

It helps you place the customer at the center of your marketing strategy and work outwards. But it’s important to remember that being empathetic also means being genuine — you can’t create emotional marketing campaigns for the sole purpose of manipulating customers. Why is empathy important in marketing?

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

Entertainment 73

Entertainment Social Media Marketing User-Generated Promotion 73

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Buffer Marketing

JANUARY 22, 2024

The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.  This is evident in how TikTok and Instagram encourage users to create videos that exceed the typical 15- or 30-second length.

Gen Z 119

Gen Z Entertainment Transform User-Generated 119

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Buffer Marketing

JANUARY 22, 2024

The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.  This is evident in how TikTok and Instagram encourage users to create videos that exceed the typical 15- or 30-second length.

Gen Z 112

Gen Z Entertainment Transform User-Generated 112

Sachs Marketing Group

SEPTEMBER 15, 2023

With its vast user base and algorithm that offers unparalleled discoverability, TikTok has proven itself to be a formidable marketing channel that should be incorporated into your social media marketing. users , ignoring TikTok is no longer an option for business owners.

User-Generated 52

User-Generated Social Media Marketing Key Performance Indicator SEO 52

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? What is your personal story?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Sachs Marketing Group

DECEMBER 26, 2023

Are you struggling to increase visibility on Instagram and need help with your social media marketing ? Instagram is one of the most popular social networks in the world, attracting around 1.35 billion users. Both elements are essential for expanding reach and enhancing user engagement with your post.

User-Generated 52

User-Generated Social Media Marketing Transform Entertainment 52

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Affiliate Marketing. The website, often called an affiliate, will only get paid when their promotion generates a sale.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. for b2b marketing. for b2c marketing.

B2C 143

B2C Social Media Marketing Marketing Marketers 143

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. Level up your user-generated content. Creating YouTube Shorts is a cost-effective video marketing strategy.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

OnPassive Marketing

JULY 14, 2022

You can generate more leads and convert more visitors into customers by writing entertaining and valuable pieces. Social media is the most effective way to reach out to potential customers, with 78% of companies using it as a marketing tool. Web Versus Print Content Marketing. Conclusion.

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

Hootsuite

FEBRUARY 1, 2022

Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. 4 quick tips for successful Twitch influencer marketing. Not many brands have jumped on the Twitter marketing bandwagon… yet. Generate engagement and community.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hootsuite

JANUARY 31, 2024

It’s safe to assume that X will want to prioritize posts from paying users to reward them with a boost and incentivize others to subscribe. While threads have become an effective storytelling method to incorporate into your Twitter marketing strategy , long-form posts could change the game. Will it impact engagement?

User-Generated 78

User-Generated Analytics Entertainment Social Media Marketing 78

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). Ah, the age-old social media marketing trick: ask a question to encourage comments. That’s where your TikTok marketing strategy comes in.

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 102

Social Media Marketing Marketing Strategy User-Generated Marketing 102

Power Digital Marketing

MARCH 30, 2020

The population of active online users is drastically increasing, and they’re not exactly sure where to turn to for information. You may notice companies are at a loss for words or not pivoting their strategy for this unique and strange time, and you may find yourself asking, does that mean your business should do the same?

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Rock Content

OCTOBER 5, 2020

Customer engagement can be the missing piece in your marketing strategy and, once done right, can lead to massive improvements in your business profits. Let’s look at some new-age strategies to boost your customer engagement starting today. Amplify User Experience. Follow Omnichannel Social Media Strategy.

Customer 83

Customer CRM User-Generated Influencer Marketing 83

Hubspot Marketing

MAY 10, 2019

Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). And, there are over 326 million average monthly Twitter users globally for you to share that content with. What is a Twitter marketing strategy?

Marketing 144

Marketing Marketers Analytics Promotion 144

Girl Power Marketing

NOVEMBER 18, 2021

In 2021, more than 72% of Americans used social media — an increase of more than 10 million people. These 240 million users spend an average of two hours and seven minutes on social media every day. It’s safe to say that as new platforms and features continue to emerge, even more people will jump on board.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Girl Power Marketing

NOVEMBER 18, 2021

In 2021, more than 72% of Americans used social media — an increase of more than 10 million people. These 240 million users spend an average of two hours and seven minutes on social media every day. It’s safe to say that as new platforms and features continue to emerge, even more people will jump on board.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  It’ll help you cover all the areas YouTube users want to learn about on any given topic.

SEO 111

SEO Analytics User-Generated Price 111

Adobe Experience Cloud Blog

MAY 14, 2015

Users listed their favorite moments (“I was really hoping he’d miss the trashcan when he threw the paper ball”) and made jokes with each other about memos and cover pages. The GoPro YouTube channel connects users with an authentic, emotional experience, which is the same sentiment the real estate office drone captured in his video.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Social media is no different.

Social Media Marketing 122

Social Media Marketing User-Generated Marketing Marketers 122