SocialPilot

JUNE 26, 2025

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise.

Gen Z

SocialPilot

JULY 4, 2025

They can use these insights to incorporate into their brands to come up with a new innovative marketing strategy or a product by itself to stand out from the competition and offer customers what they need. Source How to Create Your B2C Social Media Strategy?

B2C

Animalz blog

AUGUST 5, 2025

Content is getting stretched on both ends… the very top end is borderline entertainment and the very low end has to be powered by your unique insights.” (26:43) So I think marrying these two, your product marketing insights with your content marketing strategy is, is I think that’s where success is.

Thought Leadership

Martech

FEBRUARY 19, 2025

However, marketers must understand and work with TikTok’s culture to succeed. This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. Table of contents Why use TikTok for B2B marketing? Create educational and entertaining content.

Gen Z

Hootsuite

MARCH 31, 2025

That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. As you expand your research, youll also gain insights from your competitors marketing strategies and consumer sentiment that can help you identify strategic gaps in the marketplace.

User-Generated

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? Interactive Content Stands Out. Want to learn more?

Whitepaper

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry! Search Engine Optimization.

Marketing Strategy

Marketing Insider Group

JANUARY 2, 2013

10 Steps to a Building a Successful Content Marketing Strategy. Make it interesting – Be controversial, explore ways to fascinate customers, be entertaining, provide practical advice. Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful.

Marketing Strategy

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Don’t fall into the trap of one-off videos.

Video Marketing

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. YouTube has the power of Google behind it.

Whitepaper

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

Education

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Businesses want detailed information about what a product or service will do for them before they even entertain a purchase. It might surprise you, but expertly crafted content marketing rarely promotes the product or service itself.

Content Marketing

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing.

Marketing Plan

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? Is it a deal, promotion, offer code, whitepaper or industry guide?

Marketing Strategy

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. Unless you document and share the goals of your content marketing strategy (i.e. What about a whitepaper?

Thought Leadership

Marketing Insider Group

JUNE 14, 2020

Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc. Create a timeline that maps pertinent “timing” events.

Content Marketing

Marketing Insider Group

JULY 11, 2023

You’re paying for the experience, the knowledge, the entertainment – whatever it is that the content is offering. This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Hungry for more?

Whitepaper

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Interactive content, therefore, combines information and entertainment.

Marketing Strategy

Adobe Experience Cloud Blog

SEPTEMBER 18, 2012

Infographics: Telling an informative story through images–a whitepaper, webinar, or blog post can be turned into an infographic. Visual Note-taking: Great for conferences, it is entertaining, a reminder of the content, and beneficial for online content. Videos: Great for case studies. Finding the right partners.

Content Marketing

Rock Content

JUNE 30, 2020

This is an important fact when considering how your Content Marketing strategy can best contribute to your overall revenue goals. This is a specially good strategy for people and businesses with an affiliate marketing strategy. How’s the interactive content scenario? Creating better sales. Interactive ebooks.

Whitepaper

Marketing Insider Group

JULY 17, 2012

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. And they have information, education and entertainment needs as well.

Marketing Plan

Marketing Insider Group

JULY 27, 2015

Since the beginning, however, sharing customer success has been at the forefront of its marketing strategy. The Academy includes informative content, ranging from foundational overviews to industry deep-dives, for a variety of roles including marketing, finance, technology and operations.

Content Marketing

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! If you can succeed in doing that, you’ve done 90% of the work.

Content Marketing

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Would you like your content to be shared and, as a result, insert more prospects into your marketing funnel? By integrating them into your content marketing strategy, your customers will react positively to your content and show more interest in your company and brand as a whole, leading to more prospects and more potential sales.

Thought Leadership

Duct Tape Marketing

JANUARY 20, 2014

Clients enjoy original content because they find it useful, informative, and entertaining. This can be used to the advantage of content marketing strategies. Solutions include blog posts, social media updates, website copy, newsletters, white papers, and emails. Create a sense of community.

Whitepaper

Search Engine Land

JANUARY 17, 2024

More than building a “Google-friendly” website, your SEO efforts should involve developing a web-wide branding and marketing strategy and packaging the relevant parts for Google. PDF guides or whitepapers) that provide in-depth analysis and explanations that serve users seeking comprehensive knowledge or solutions.

SEO

Sprout Social

MAY 10, 2023

With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. And 55% of these users check the app daily for the latest news, self-expression, entertainment, networking and more.

Transform

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Consistency is helpful but not required for content types like videos, whitepapers, eBooks, online presentations, and webinars. Where do you start?

Marketing Plan

Duct Tape Marketing

JANUARY 17, 2014

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. An effective video initiative can also bolster your other marketing strategies. You can reach David via his email.

Video Marketing

Duct Tape Marketing

SEPTEMBER 19, 2013

Did you know that 94% of small businesses (less than 99 employees) use some form of content marketing to grow their businesses? Yes, nearly every small business out there is creating blogs, articles, eBooks, white papers, newsletters and more to try to attract and retain customers. But it’s true. It’s clutter. This is a problem.

Content Marketing

Content Marketing Institute

JANUARY 14, 2019

Targeted content marketing will continue to nurture your leads all the way to loyalty and through your marketing lifecycle on a continuous loop. Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Digestible client success stories (white papers and case studies).

Whitepaper

Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. These strategies are vital for small businesses aiming to increase their online visibility, attract new customers, and compete with larger companies.

Digital Marketing

Rock Content

JANUARY 25, 2017

Before making plans to launch or optimize a social strategy, social media managers should have access to a resource that houses all existing content available for sharing. This includes all blog posts, videos, infographics, whitepapers, on-demand webinars, etc. The latter is more suited for entertainment, social commentary, etc.

Content Marketing

Hubspot Marketing

AUGUST 7, 2018

That marketing strategy guide. Content keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and more. Here’s a guide to the best content formats for each stage of the buyer’s journey: Awareness: Whitepaper, Blog Post, Checklist, Tip Sheet, Infographic, Ebook, Game, Quiz.

Whitepaper

Duct Tape Marketing

SEPTEMBER 5, 2014

Content marketing is the use of educational and even entertaining content in marketing. Traditional Sales and Marketing No Longer Cut It. It’s better to proactively share advice or respond to a prospect’s post with a mention of a white paper on how others have addressed a similar issue.

Content Marketing