Scoop.it!

DECEMBER 5, 2024

Polished, error-free writing will help you build trust and reinforce a positive brand image. Show that You’re Credible and Professional – Errors in your content can undermine your credibility and make your work appear sloppy. Most web pages have a mix of internal links as well as backlinks to other websites.

Affiliate Marketing

Martech

JUNE 16, 2025

Optimize digital properties to improve discoverability A recommendation engine will detect gaps in brand visibility and suggest improvements across both owned (web pages, FAQs) and external (Wikipedia, public forums) channels based on attributes prioritized by LLMs, including high-quality, informative content from authoritative sources.

User-Generated

Search Engine Land

JULY 12, 2024

And they often appear on the first page of search results. If the website agrees to remove the court record, it will be taken down immediately and the link will be replaced with a “404 error page.” These days, Google’s algorithm indexes this highly sensitive information and makes it available online.

Law

Backlinko

MAY 12, 2025

Whenever you move content, change domain names, or simply tweak a pages URL, youll likely use a redirect. This ensures your users (and Google) get to the right page, and it preserves the SEO value from your backlinks. Note: As with all the redirects Ill discuss below, you need to make sure the new page is a live URL.

SEO

Customers.ai

NOVEMBER 18, 2024

Unique Features: Product Reviews and Ratings : Collect and display high-quality reviews, photos, and videos from customers, enriching your product pages and boosting credibility. By implementing Stamped.io, the store collects authentic reviews and photos from satisfied customers, displaying them prominently on product pages.

eCommerce

Neil Patel

JULY 16, 2025

As marketers, the goal should be a site that reflects the brand’s goals and delivers a seamless experience across every page. Even if you’re not the one running updates or checking error logs, you need to understand what’s happening under the hood. Slow-loading pages frustrate users and affect your bounce rate.

Shipping

Search Engine Land

AUGUST 23, 2024

Without a solid technical base, getting to Page 1, earning a link in an AI Overview or driving organic traffic will be nearly impossible. Example : This category includes issues like a broken link in the footer, unnecessary heavy JavaScript loading on every page or programmatic meta tag templates that apply to hundreds of pages.

SEO

Backlinko

JULY 10, 2025

An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. On-Page SEO On-page SEO allows search engines to understand the content and purpose of each page on your site.

eCommerce

Lynton Web

AUGUST 29, 2024

The main components of this powerful toolkit include: Multi-language variations for pages and blogs : Create multiple versions of your web pages and blog posts in different languages, ensuring your message resonates with diverse audiences. Access the language variant option: Click on the File menu in the content editor.

User-Generated

Martech

FEBRUARY 10, 2025

You can expect to find features like these in high-quality SEO plugins: On-page optimization : Some plugins help you fine-tune meta tags, analyze keywords, and improve readability. That way, each page meets search engine standards. Features : Traffic light system for on-page optimization. Support for XML and RSS sitemaps.

SEO

Search Engine Land

OCTOBER 4, 2024

It also negatively impacted our page experience and page speed. The website also saw a 10-second decline in page speed. You can see the negative impact across page experience with the pop-up with a large number of layout shifts. It’s not the case that we’ll remove the site from search or move it to page 100.

SEO

Customers.ai

NOVEMBER 27, 2024

Checkout Pages : Use trust-building phrases like “Secure Checkout” or “You can edit this later” to reduce cart abandonment. Product Pages : Answer common objections subtly, e.g., “Why this product?” The Problem Most 404 pages look like this – “Oops! Page not found.” And “Thank You” pages? Loved this?

eCommerce

Welcome Software

FEBRUARY 18, 2025

While you’ll be reviewing some key SEO performance metrics like bounce rate and organic traffic, an SEO audit should also cover on-page elements, like meta tags and headings. It evaluates key elements like call-to-actions (CTAs), user flows, and lower-funnel landing pages to identify where users drop off or fail to convert.

COS

Backlinko

AUGUST 2, 2024

Moving a Website (Site Migration) Site migrations typically require redirects, particularly in the following situations: Changing Domain Names If you’re switching from www.oldsite.com to www.newsite.com , each page from the old site should point to its exact counterpart on the new domain. Even for the same page.

SEO

Hubspot Marketing

APRIL 18, 2022

Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them. To get your website design juices flowing, this post will showcase some of our favorite website error pages.

Entertainment

Rock Content

OCTOBER 28, 2020

To minimize those consequences, knowing how to create a custom error 404 page will help to properly communicate the issue and keep people engaged even if there is a problem uploading the site. There are several reasons for the error 404 to happen. How to create your custom 404 page step-by-step.

Customer

Hubspot Marketing

APRIL 18, 2022

In an ideal world, you would never need a 404 error page. Despite best efforts, however, 404s still happen. This error is the most common one that your site's visitors will encounter. It basically means that the page the visitor was trying to reach cannot be found. But it’s not all bad news.

SEO

Neil Patel

JANUARY 6, 2022

You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error.

Communications

Rock Content

OCTOBER 8, 2020

The main ones are: you have a very old, heavy, and not functional page design ; your website is not responsive , which is unthinkable with people increasingly browsing on tablets and smartphones; your company is in a rebranding process, for example after a merger, and this requires a change of server. Why migrate a website?

SEO

Backlinko

JUNE 28, 2023

Broken links are essentially links that don’t take you to the intended page. Take a look: Misspelled URL : Of course, if you misspelled the URL of the page you’re linking to, the link isn’t going to work. The page you are linking to might have a misspelling in its URL. Ready to fix those links? Let’s get to it!

SEO

Search Engine Journal

OCTOBER 12, 2022

When navigating a website, there are few things more frustrating than landing on a 404 error message: “Page Not Found.” The post How To Create A Custom 404 Page In WordPress appeared first on Search Engine Journal. Here's how to fix it.

Customer

Search Engine Land

OCTOBER 4, 2023

As implied by the name, broken internal links point to a non-existent page on your website. Internal links become broken when they point to a page that returns an error, no longer exists or can’t be found. The page in question has been deleted/removed from the site. Here are the primary broken link causes to look out for.

SEO

Hubspot Marketing

FEBRUARY 21, 2024

Even though I use best SEO practices on the main pages, optimizing blog content (and future articles) is an ongoing process that requires staying on top of the latest guidelines. Introduction, The first page you come to on Google Search Essentials reflects basic webmaster guidelines and provides an SEO Starter Guide.

SEO

Rock Content

AUGUST 6, 2023

Error 410 is a status code indicating permanent page removal. Website errors diminish user experience, contributing to lost revenue and a decline in Digital Marketing results. In this blog, you’ll learn: What Is the Difference Between 410 and 404 Errors? This error can either be temporary or permanent.

Digital Marketing

Neil Patel

APRIL 16, 2021

Pages on the internet don’t last forever. A web cache viewer lets you see the older version or snapshot of any website, called a cache page. A cached page is a snapshot of the raw HTML and content of a page. Need to get information from a page with a pesky 404 error? View a Page Faster.

Non-Profit

AWeber

APRIL 21, 2022

Apple Pages? Once you’re in the message or landing page editor (or within the search function of the Quick Menu) “Shift + M” will simply work as a capitalized M. You can scroll through to see options like “Go to messages,” “Create a landing page,” and more. Helpful 404 for Unpublished or Disabled Landing Pages.

eCommerce

Hubspot Marketing

JUNE 29, 2022

Customer stories or case studies might do really well on a landing page, whereas company culture videos would do really well on LinkedIn. Ever click a link and wind up on a 404 error page? Making your 404 pages friendly and helpful to avoid deterring potential customers can go a long way.

Branding

Rock Content

AUGUST 1, 2020

If you want to know how to create a website or blog, you need to understand what Error 501 is and what to do when it occurs. When a browser accesses a page and finds something that doesn’t work well, it returns an error message, called an HTTP status code. Here, you will learn: What is Error 501 Not Implemented?

Communications

Hubspot Marketing

FEBRUARY 24, 2023

Technical SEO refers to the behind-the-scenes elements that power your organic growth engine, such as site architecture, mobile optimization, and page speed. Technical SEO vs. On-Page SEO vs. Off-Page SEO Many people break down search engine optimization (SEO) into three different buckets: on-page SEO, off-page SEO, and technical SEO.

SEO

Neil Patel

JANUARY 14, 2021

At its core, a 302 redirect is a way to tell search engines and users that a page has moved temporarily and to direct them to a new page for a short period. A 302 redirect is an HTTP response status code that tells search engines a page has moved, but only temporarily. Use a 302 and Google knows the page is coming back.

SEO

Neil Patel

DECEMBER 31, 2022

It’s a critical part of your international SEO , and search engines use them to determine which version of a page to show a user. You can insert hreflang tags in HTML headings, individual pages, and sitemaps. There can be several errors that can occur using hreflang tags. Return Tag Issues.

SEO

Adobe Experience Cloud Blog

OCTOBER 24, 2016

Google some of your top keywords and make a note of pages or content that rank in the first two (maybe three) pages. Nothing screams “old content” like outdated data or a hyperlink that takes you to content from 2010, or worse—a 404 page. On-Page SEO Considerations for a Content Refresh. Update references.

Thought Leadership

Hubspot Marketing

APRIL 6, 2023

In fact, they're one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old pages much more quickly. indicates when the page was last edited.

User-Generated

Neil Patel

JANUARY 10, 2022

Crawl your existing site, and create a repository of all your pages. Run tests in a closed environment to check that redirects work and pages load as expected. Start by creating a coming soon page on the new URL while working on the background migration. It’s free to use if your site has less than 500 pages.

Analytics

Adobe Experience Cloud Blog

JULY 18, 2017

It creates the foundation that allows search engines to find and catalog site content efficiently, and render pages correctly. To find out if your company’s site and content is being indexed, conduct a search for “site:[yoursitename.ext],” and make sure the pages appear in the results. Technical SEO focuses on optimizing site code.

SEO

Hubspot Marketing

FEBRUARY 21, 2023

This could mean reducing page load speed , having a clear visual hierarchy , or using customer satisfaction surveys to collect feedback. That’s why you must keep your website’s popular pages intact to avoid the dreaded 404 error page for web crawlers and people finding your website through Google or other pages linking to you.

CRM

Search Engine Land

AUGUST 28, 2023

As I highlight in my article “ Unleashing enterprise SEO superpowers: The 4 pillars for SEO success ,” mitigation and error management in technical SEO are crucial for a flawless online experience. These errors can: Mislead search engines into indexing irrelevant pages. Use 301 redirects for pages that have moved to a new URL.

SEO