Hubspot Marketing

DECEMBER 20, 2019

Now think about whether you've provided the functionality so your own webpages are ready for a global audience. Let's say you make two homepages that are the same, but one is in English (hreflang="en"), and the other's in Spanish (hreflang="es"). It's a life-saver, right? To illustrate how hreflang works, let's consider an example.

SEO 128

SEO Customer 128

Litmus

JANUARY 26, 2021

Why would your CMO care about the tool you’re using? Warm up your new IP address(es). Talk about getting back the gift of time! Want to learn more about these time-saving, migration preparation tips? We’re going to cover the third scenario in this blog post, but watch this space over the next several weeks.

CMO 81

CMO Marketing Automation Platform Email Marketing Marketing 81

Hubspot Marketing

SEPTEMBER 22, 2023

Consider these common SMS use cases: Informative: Order updates : provide real-time tracking information and keep customers informed about their purchase progress. Provide SMS details: Enter additional information about how your business intends to use SMS and manage consent. Not ready to invest in a new product just yet?

User-Generated 107

User-Generated Key Performance Indicator Communications Marketing 107

Litmus

SEPTEMBER 2, 2021

So, someone else is likely using your assigned IP address(es), too. Here’s what you need to know about using a dedicated email IP address. With a shared IP , your email sends from one of many IPs that your email service provider (ESP) manages. All of the companies using that ESP will cycle through the same IP addresses. Switching ESPs?

Management 83

Management Email Marketing Promotion Branding 83

Neil Patel

NOVEMBER 26, 2020

In my opinion, it’s down to the three Es: Expensive, Excellent, and Exclusive. Start by thinking about the channels you want to target. What should you write about exactly? But you shouldn’t forget about the more technical aspects of SEO , like optimizing category pages. Gucci, Rolex, Ferrari. Conclusion.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Customers.ai

SEPTEMBER 13, 2022

Even the top 1% of landing pages have a conversion rate of about 10%. This tool can identify about a third of your anonymous website traffic and deliver the contact information you need for follow-ups. A lot of marketers get excited about 6% lift. Not so fast. That’s just 5x the industry average. Engage interested leads.

CRM 56

CRM User-Generated Transform Price 56

Neil Patel

AUGUST 11, 2021

For example, es.example.com or www.example.com/es/ for Spain/Spanish. An important note about this method is that it does not solve the problem of language, but only the country’s location. This assumes that you have a generic TLD (.com,org, com,org, etc.).

Price 137

Price Shoppers Advertising Advertisers 137

Customers.ai

SEPTEMBER 13, 2022

Even the top 1% of landing pages have a conversion rate of about 10%. This tool can identify about a third of your anonymous website traffic and deliver the contact information you need for follow-ups. A lot of marketers get excited about 6% lift. Not so fast. That’s just 5x the industry average.

CRM 52

CRM User-Generated Transform Price 52

Rock Content

DECEMBER 16, 2015

Video Content Marketing: The Three Es of Success. In fact, we’ve seen several reports in recent weeks that Facebook is developing tools to address many common gripes. To dive into more on social media marketing or video? Here are a few other recent pieces: Why LinkedIn Is Now Such a Powerful Content Marketing Tool.

Social Media Marketing 49

Social Media Marketing Content Marketing Marketing Marketers 49

Neil Patel

JANUARY 26, 2023

Considering the fact that, as of 2020, searches for “local” + “business(es)” increased over 80 percent year-over-year, it’s safe to say that focusing on Google Map Packs is a good idea to get more exposure for your local business. It includes all the details about the business I need if I were planning to go visit it today.

SEO 94

SEO Price Energy Customer 94

Rock Content

DECEMBER 1, 2015

Our CEO Matt Cooper thinks everyone should just relax about Facebook feeds. Here are some good reads: Video Content Marketing: The Three Es of Success. In an article he wrote for MarketingProfs, he explains why the mysterious Facebook algorithm doesn’t matter as long as you are promoting good content. Read the full article here.

Fashion 43

Fashion Social Media Marketing Analytics Promotion 43

Rock Content

OCTOBER 29, 2015

I thought about why and arrived at the following conclusions. Instead of just saying “I’m great and this is why you should listen to me,” you need to focus on creating value and proving that you know what you’re talking about. The post Video Content Marketing: The Three Es of Success appeared first on Visually Blog.

Content Marketing 100

Content Marketing Entertainment Marketing Marketers 100

Sprout Social

JULY 31, 2019

From this window, you can also choose a location for your post, send the post for approval, add tags for tracking message types and more – you’ll learn more about these features as you progress through this article and through your trial! Now that you’ve had a chance to try Sprout for yourself, talk to your Account Executive about next steps.

Education 81

Education Branding Customer Product 81

Search Engine Land

NOVEMBER 2, 2022

When you think about all the different types of misspellings of a brand name that a person could type, you’ll quickly run into that 4,096 character count. |(c|sh|w)ould(n't)?|did(n't)?|do(es)?(n't)?|how|if|is(n't)?|was(n't)?|were(n't)?|wh(at|en|ere|y)who(m|se)?|will|won't)s. how|if|is(n't)?|was(n't)?|were(n't)?|wh(at|en|ere|y)who(m|se)?|will|won't)s.

eCommerce 142

eCommerce SEO Product Branding 142

Duct Tape Marketing

MAY 23, 2019

The book we’re going to talk about today is Pivot: The Only Move That Matters Is Your Next One. John Jantsch: I was talking one time about something to do with some sort of newish technology, and some, I’m guessing 25ish-year-old, said, “You’re old, what do you know about that?” Jenny, thanks for joining me.

Finance 62

Finance Millennials Entertainment Management 62

Backlinko

MARCH 29, 2024

For example, specifying the hourly weather forecast on AccuWeather activates this URL parameter: accuweather.com/en/es/madrid/308526/hourly-weather-forecast/308526 ?hour=1710352800 Click on the “ Why and how to fix it ” link to learn more about the issue and how to address it. Click on the linked part of an issue.

SEO 92

SEO User-Generated Marketing Marketers 92

Hubspot Marketing

DECEMBER 29, 2023

Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) Note: If you change the subfolder from /en/ to /es/, you’ll find the equivalent in Spanish. These are all valid questions — and I’m here to walk you through the answers and more.

SEO 120

SEO User-Generated CRM Manufacturing 120

Sprout Social

OCTOBER 3, 2022

Credibility is the key to their success: 50% of marketers ask them to produce educational content about their products or adjacent topics. About 98% of all consumers plan on making a social shopping purchase in 2022. Cheetos recruited Latinx creators like Vanessa Sirias to spread the word about the contest. subway #fypシ.

Branding 114

Branding Transform Education Affiliate Marketing 114

Hootsuite

AUGUST 14, 2023

Note: Hootsuite does not endorse B&Es, even for the sake of views. Your audiences may overlap in some ways, but you don’t want to alienate your loyal followers by suddenly talking about Tunnels & Trolls. Don’t forget about your thumbnail, either! So just keep creating content you think will interest your audience.

Entertainment 88

Entertainment Analytics Social Media Marketing Market Trends 88

Duct Tape Marketing

FEBRUARY 6, 2024

19:28] Where can people learn more about what you do and connect with you? More About Shama Hyder : Connect with Shama on LinkedIn Check out her Website Visit Zen Media Like this show? I'm old enough to have head a band called REO Speedwagon playing at my prom, but that's what we're going to talk about REO. Shama (04:15): Yeah.

SEO 63

SEO Transform Gen Z PR 63

Search Engine Land

MARCH 24, 2023

Brand identity: Mission, vision and ‘About us’ To start your brand style guidelines, record your business’s mission statement, vision for the brand, and the values underlying everything you do. This section can also include your brand’s story or “ About us ” (how was it founded? What about links?

Branding 94

Branding Place Communications Promotion 94

Rock Content

NOVEMBER 12, 2015

Remember when you were in grade school and learned about how Native Americans used every part of the buffalo? Here are some more ideas for putting your best foot forward: Video Content Marketing: The Three Es of Success. There’s a solution to this dilemma. Read the whole article here. Want to move beyond reusing and recycling content?

Content Marketing 96

Content Marketing Place Marketing Marketers 96

Hubspot Marketing

SEPTEMBER 4, 2019

This also allows the publisher to give their readers a better experience, letting them click through and learn more about the brand mentioned. Try looking for articles that speak about marketing trends and recommend other articles. That's when you can send them a quick note, asking for a proper link attribution. It's a win, win.

CRM 140

CRM SEO Market Trends Branding 140

Power Digital Marketing

FEBRUARY 18, 2019

Video content is especially popular amongst Gen Z through channels such as Youtube, Instagram stori es, and the all-new, video-based application Tik Tok. Be transparent about your ingredients, business practice s, and mission to help consumers get to know your brand and view it as more authentic. Maintain Transparency.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Rock Content

NOVEMBER 17, 2020

In reaching this goal, I need to share an important detail about our Spanish blog that makes it even more special. One incredible data point about our growth trajectory: 87% of our total traffic through February came from pages ranked organically on Google. No one could complain about ranking so high.

SEO 86

SEO User-Generated Digital Marketing Copywriting 86