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Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. We also expect eventmarketing and IRL meetups will continue to appeal to Gen Z consumers craving a third space. Sound familiar?
Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. The workers of next year and beyond favor a more balanced approach – working smarter rather than harder, with more importance placed on the value of mental health and general wellness.
Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. The workers of 2020 and beyond favor a more balanced approach – working smarter rather than harder, with more importance placed on the value of mental health and general wellness.
For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in eventmarketing content marketing. Therefore, aligning marketing messages with genuine value propositions is crucial to avoid disappointing customers.
High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began.
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