Remove Event Marketing Remove Marketing Remove Promotion Remove Thought Leadership
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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz. Promote across online channels.

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How to Get More Out of Your Content Promotion

Adobe Experience Cloud Blog

How do you get your thought leadership pieces to your audience? To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Write a press release.

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4 Signs Your Experiential Marketing Lacks Purpose

Adobe Experience Cloud Blog

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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How to craft a winning event strategy: A 7-step framework

Martech

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees.

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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Otte: I love people!

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What Are the Different Types of Marketing?

Exposure Ninja

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

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Murphy’s Law: When Events And Weather Collide (And How to Handle It)

Adobe Experience Cloud Blog

Here’s a list of what I did to get ready again: Asked the Venue for Available Dates : I ran those dates by the stakeholders to check availability and then confirmed a new date about one month out to ensure enough promotional time. I’d love to hear about your Marketing Murphy’s Law or event marketing stories.

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