Exposure Ninja

OCTOBER 16, 2023

The type of printed media used in your marketing campaigns will vary depending on business type, target customers and more. If you know your target customer reads a particular type of magazine, you want to get your product in that magazine. Even the shopping bag your customers take away from your business is print marketing.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event. During the Event.

Non-Profit 141

Non-Profit User-Generated Thought Leadership Analytics 141

Martech

JULY 28, 2021

“The ability to be agile is the way we approach the business and our marketing.”. Rowley is head of marketing for Panasonic’s systems solutions company, North America. The event took place on Microsoft Teams. We took our [existing events] team and actually shifted to being a virtual production team,” said Rowley.

Food 114

Food Manufacturing Thought Leadership Analytics 114

Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Event Marketing Lead Nurturing Modern B2B Marketing'

Event Marketing 134

Event Marketing Thought Leadership Education eBook 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

So, how should you use video in your marketing? There are several frameworks you can use, including: Show what you do: Create detailed videos about your products or services. But you can also go one step further and make your customers the star of your video marketing. Share your culture: Is your company a great place to work?

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Marketing Insider Group

MAY 5, 2021

Understanding your goals for the event will help you better communicate expectations and keep everyone on track and focused throughout your time together. Use the Right Content in the Right Places. Virtual event attendees expect to consume content tailored to their specific needs. Virtual Events Attract Top-of-Funnel Prospects.

Marketing 114

Marketing Marketers Communications Education 114

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Event Marketing'

Thought Leadership 134

Thought Leadership Promotion Event Marketing Product 134

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. Ensure they’ll be productive by scheduling appointments with decision-makers when you’re on the phone. At the Event.

Direct Mail 134

Direct Mail Telemarketing Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JANUARY 21, 2016

This also includes developing a greater alignment between marketing and sales. Stacey Thornberry, Enterprise Field Marketing. What this means for you: Don’t worry event marketers—tradeshows aren’t disappearing completely! Tradeshows are still important for broad-reach marketing.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Adobe Experience Cloud Blog

MARCH 31, 2014

If you’re in marketing, you probably think a lot about delivering content to your audience, but the way that you personally deliver content (whether it’s during a webinar, a sales call, a product demo, or a conference session) is just as important as your email open-rates. Event Marketing'

Thought Leadership 134

Thought Leadership Event Marketing eBook Communications 134

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

This is a lot like lead nurturing – marketers develop relationships with leads long before they’re ready to buy. Rather than coming on too strong with a sales pitch, good marketers gradually convince you that their product is best for you. Marketers nurture with personalized, relevant email messages – why not follow their lead?

Food 134

Food Direct Mail Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Having backup plans in place is critical for success.

Thought Leadership 167

Thought Leadership Event Marketing Marketing Marketers 167

Marketing Insider Group

JANUARY 26, 2021

67% of buyers say an internet search is the first place they go to find content. The key is to create content that genuinely helps your buyers understand your industry like product comparisons, tutorials, infographics, and videos. Thought Leadership. Another 55% say they’re focusing more on thought leadership content.

Thought Leadership 133

Thought Leadership Traditional Marketing PR B2C 133

Set Up

MARCH 19, 2024

Grinstead: In my experience, Marketing is a field dominated by women and that's made it, in many ways, a great place to grow a career as a woman. Still, in the industry, leadership positions historically went to men. I was lucky to come up in marketing as that was changing. I’d also say to support other women.

Transform 105

Transform PR Marketing Marketers 105

Rock Content

SEPTEMBER 18, 2016

Data allows you to analyze the market, segment your audience, develop a positioning strategy, and create customized messages for targeted prospects. Once you have your strategy in place and understand your target prospective clients, how do you reach them? Why is this product or service better than other options on the market?

Content Marketing 82

Content Marketing Thought Leadership Marketing Marketers 82

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. Product-focused advertisement is no longer a tactic that the festival audience desires. No one is allowed to sell their products at the event, it’s all about networking.”.

Branding 132

Branding Millennials Entertainment Marketing 132

Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Announcing a new product? Know the message.

Thought Leadership 124

Thought Leadership PR Promotion Place 124

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Adobe Experience Cloud Blog

MARCH 9, 2015

The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance, Mashable and many more. Event attendees will be treated to a variety of entertainment, from themed cocktails to an interactive GIF Photobooth.

PR 132

PR Thought Leadership B2C Food 132