Social Media Examiner

OCTOBER 10, 2023

Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1:

Marketing 110

Marketing Marketers Advertising Advertisers 110

Hubspot Marketing

JUNE 21, 2023

Facebook Live is the second-most popular live stream video platform in the U.S., In this post, we'll walk through: In this post, we'll walk through: What is Facebook Live? Why are marketers so excited about Facebook Live? Users can go live on Facebook from a profile, a Page, a group, or an event.

Promotion 145

Promotion eBook Analytics Entertainment 145

Social Media Examiner

SEPTEMBER 5, 2023

Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers? In this article, we explore Facebook changes that affect your marketing. #1:

Marketing 120

Marketing Marketers Social Media Marketing 120

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

Branding 98

Branding Price Analytics Management 98

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. Listen to an audio summary of this post: How to Design a Facebook Business Page 1. It should be easy enough, right?

Gen Z 114

Gen Z User-Generated Millennials B2C 114

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

eCommerce 114

eCommerce User-Generated Advertising Advertisers 114

SocialPilot

JANUARY 21, 2024

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? There are many nooks and crannies of Facebook pages that you need to explore and learn about before you can gather such an audience.

Non-Profit 111

Non-Profit Analytics Product Social Media Marketing 111

SocialPilot

JANUARY 21, 2024

Therefore, the solution lies in the Facebook sponsored posts, which is a combination of both organic and paid. In this guide, we will show you how to get the most out of a boost post on Facebook. We will also suggest the best tool out of some facebook tools that will help make the process a cakewalk for you!

Analytics 99

Analytics Management Branding Promotion 99

Search Engine Land

JANUARY 18, 2024

Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. In some instance, users had their data shared with Facebook by as many as 7,000 companies. Consumer Reports joined forces with The Markup to recruit 709 volunteers willing to share their Facebook data archives.

Non-Profit 123

Non-Profit Branding Advertising Advertisers 123

Social Media Examiner

FEBRUARY 27, 2024

Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: 1: Facebook Groups Changes On January 23, Meta announced it would shut down the Facebook Groups API within 90 days.

Management 107

Management Social Media Marketing Marketing Marketers 107

Martech

MARCH 5, 2024

Meta’s online properties were down for about two hours Tuesday, preventing more than half a million Facebook, Instagram, Messenger, WhatsApp and Threads users from using their accounts, and disrupting ad creation and management as well. The incident began around 10:00 a.m. Eastern time. The outage hit users in the U.S., Get MarTech!

Management 110

Management Social Media Marketing Advertising Advertisers 110

Customers.ai

JANUARY 22, 2024

The glory days of remarketing, when audiences were large, costs were small, and the Facebook ad pixel could identify ~50% of website visitors. When remarketing was the pinnacle of Facebook ads and even a dollar per day could garner you results. Those people can then be put into workflows, including your Facebook retargeting audiences.

Outbound Marketing 103

Outbound Marketing User-Generated Advertising Advertisers 103

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

Gen Z 84

Gen Z Analytics User-Generated Management 84

Search Engine Land

NOVEMBER 9, 2023

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. Click to WhatsApp Lead Gen: The lead objective is being extended to Facebook and Instagram ads that click to start a WhatsApp chat to help marketers nurture more quality leads with messaging. Calling leads on Facebook. Why we care.

CRM 131

CRM User-Generated Advertising Advertisers 131

Search Engine Land

MAY 2, 2023

Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize their video experiences on the platform. Facebook is making it simpler for users to find Reels throughout the app, including some updates to their appearance in Facebook Watch.

Advertising 98

Advertising Advertisers Product Branding 98

Spiralytics

SEPTEMBER 11, 2023

What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? Facebook is one of the world’s most popular social media platforms, and the Philippines is no exception. But is the impact of Facebook ads really worth the cost?

User-Generated 104

User-Generated Price Advertising Advertisers 104

Search Engine Land

SEPTEMBER 5, 2023

Meta is reportedly considering paid versions of Facebook and Instagram that would ban ads in Europe. The company has not commented on launching paid-for versions of Facebook and Instagram. The post Meta may remove ads on Facebook and Instagram for subscribers in Europe appeared first on Search Engine Land. Why we care.

Advertising 140

Advertising Advertisers Search Marketers Product 140

Customers.ai

FEBRUARY 22, 2024

With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding of ad placements and targeting. The thing is, we know how much potential there is in the Facebook ecosystem, it’s why we are an official Meta partner. Convert Website Visitors into Real Contacts!

Advertising 60

Advertising Advertisers User-Generated Outbound Marketing 60

Search Engine Land

SEPTEMBER 26, 2023

Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law that shields online platforms from legal action when users share illegal material.

Law 114

Law Advertising Advertisers Communications 114

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Key Performance Indicator 107

Key Performance Indicator Marketing Marketers Management 107

Social Media Examiner

DECEMBER 26, 2023

Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1:

Social Media Marketing 98

Social Media Marketing Marketing Marketers 98

Customers.ai

MARCH 7, 2024

The gradual demise of the Facebook ad pixel , compounded by stringent privacy updates , has significantly hindered performance tracking and audience targeting capabilities. Enter Larry Kim, founder and CEO of Customers.ai, who, during the Ad Universe Summit , gave us a pretty compelling narrative on the future of Facebook advertising.

Advertising 70

Advertising Advertisers Outbound Marketing Customer Journey 70

Social Media Examiner

AUGUST 17, 2023

Wondering how to use Facebook ads to reach more customers at scale? In this article, you’ll discover three advanced strategies for scaling Facebook ads to grow your business. How Facebook Ads Can Scale Your Business Facebook ads aren't for everyone.

Customer 89

Customer Social Media Marketing Marketing Marketers 89

Social Media Examiner

JUNE 27, 2023

Struggling to keep up with the changes from Facebook? In this article, we explore changes from Facebook that matter for marketers. #1: Looking for a summary of important updates that matter to marketers?

Marketing 84

Marketing Marketers Social Media Marketing 84

Search Engine Land

NOVEMBER 7, 2023

Most active social channels for SEOs to consider Outside of the obvious “holy trinity of social” – Facebook, X and LinkedIn – there are some new kids on the block that are worthy of your attention, including: Meta-owned Threads. The Facebook Sharing Debugger. And, to a lesser extent, BlueSky Social.

Retail 114

Retail SEO Price Fashion 114

Search Engine Land

OCTOBER 30, 2023

Meta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. An ad-free experience will be applied to all linked Facebook and Instagram accounts in a user’s Accounts Center, meaning users will only need to pay for one subscription to cover all of their accounts. per month on the web or €12.99 Subscription costs.

Advertising 115

Advertising Advertisers Search Marketers New Markets 115

Martech

OCTOBER 30, 2023

Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. An ad-free experience will be applied to all linked Facebook and Instagram accounts in a user’s Accounts Center, meaning users will only need to pay for one subscription to cover all of their accounts. Subscription costs. Get MarTech! In your inbox.

Branding 110

Branding Social Media Marketing Advertising Advertisers 110

Customers.ai

FEBRUARY 22, 2024

With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding of ad placements and targeting. The thing is, we know how much potential there is in the Facebook ecosystem, it’s why we are an official Meta partner. Convert Website Visitors into Real Contacts!

Outbound Marketing 56

Outbound Marketing Advertising Advertisers Analytics 56

Search Engine Land

JANUARY 29, 2024

Brands are susceptible to counterfeit scams on Facebook, posing a threat to their reputation and consumer confidence. Brands are required to log in to their Facebook, Instagram, or Business Manager account to use the IP Reporting Center. A new Intellectual Property Reporting Center. Why we care. How it works.

Branding 106

Branding Management Advertising Advertisers 106

Search Engine Land

JANUARY 3, 2024

Facebook has started archiving all users’ link history globally on both Android and iOS devices. Facebook’s new feature could very well prove to be a loophole for marketers wishing to reach high-value consumers, but the solution could be temporary. Read Facebook’s announcement in full for more information.

Law 107

Law Advertising Advertisers Digital Marketing 107

Search Engine Land

NOVEMBER 22, 2023

Prompt: Create a Facebook post for crystal sale 30% off everything storewide black Friday sale at Dublin Rocks & Minerals. I am trained with Search Engine Land content. Here’s something somebody asked me! After that, how you can improve prompts to get even better answers from me.

Transform 118

Transform Promotion Energy Retail 118

Neil Patel

DECEMBER 25, 2022

How many times a day do you open Facebook? Facebook is one of the most popular social media networks on the planet—with over 2.9 It’s no secret that businesses should have a Facebook page if they want to reach a wider audience. However, many businesses are not seeing the success they hoped for with their Facebook pages.

SEO 88

SEO Place Management Social Media Marketing 88

Social Media Examiner

SEPTEMBER 4, 2023

Want to generate higher quality leads with Facebook or Instagram ad campaigns? In this article, you'll learn how Facebook Instant Forms and conditional logic let you filter out unqualified prospects automatically. Looking for a way to qualify leads more efficiently?

Advertising 113

Advertising Advertisers Marketing Marketers 113

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Key Performance Indicator 115

Key Performance Indicator User-Generated Food Entertainment 115

Practical eCommerce - Marketing

SEPTEMBER 6, 2022

Facebook remains a massive platform for engaging with customers and prospects. The post 14 Tools for Facebook, Social Analytics appeared first on Practical Ecommerce. The key is having the right tools to track performance. Here are 14 choices.

Analytics 115

Analytics eCommerce Customer 115

Search Engine Land

OCTOBER 5, 2023

Meta is planning to charge $14 a month for ad-free Facebook and Instagram subscriptions in Europe. The popularity of subscriptions could significantly impact the number of people seeing ads on Instagram and Facebook, which may mean some advertisers need to re-evaluate their strategies and invest in alternative platforms. Why we care.

Advertising 113

Advertising Advertisers Search Marketers Product 113

Social Media Examiner

FEBRUARY 9, 2023

Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? In this article, you’ll discover a three-step Facebook ads strategy to scale your business results. Facebook Ads Are All About Scale At the end of 2022, Facebook had almost 3 billion monthly active users.

Customer 97

Customer Social Media Marketing Marketing Marketers 97