Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. Video views.

Branding 127

Branding Video Marketing Analytics User-Generated 127

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. Best Channels for Short-Form Video.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” These videos got a total of 23.2 Last year, 15.4

Transform 118

Transform Digital Marketing User-Generated Education 118

Search Engine Land

JULY 18, 2023

Meta has started rolling out a series of updates to enhance the Facebook video experience. Redesigned video Explore. Simplified its video tab. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook Reels. New video editing capabilities.

Transform 95

Transform Advertising Advertisers Product 95

Hubspot Marketing

OCTOBER 11, 2023

Can you believe it's been almost 20 years since Facebook was founded? The same goes for YouTube, which made video accessibility and shareability online as simple as can be. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 2004 - Facebook , originally for Harvard students, was founded.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

SocialPilot

JANUARY 21, 2024

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? You begin to question your marketing abilities. But, first of all, why even bother with Facebook? Seems easy enough.

Non-Profit 108

Non-Profit Analytics Product Social Media Marketing 108

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post?

Gen Z 111

Gen Z User-Generated Transform Education 111

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Thought Leadership 117

Thought Leadership Analytics Management Social Media Marketing 117

Hubspot Marketing

APRIL 10, 2023

Are people still using Facebook? Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps. While Facebook is the most popular social media platform for people over the age of 25, Instagram, TikTok, and YouTube are the most popular among ages 18-24. We asked 600+ U.S.

Gen Z 138

Gen Z Millennials User-Generated Branding 138

Hubspot Marketing

SEPTEMBER 19, 2022

As marketers, it's important to know your audience's favorite social channels. Facebook currently attracts 2.89 In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook. For Baby Boomers, YouTube is their second favorite social media app, just behind Facebook.

Gen Z 132

Gen Z Millennials Social Media Marketing User-Generated 132

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. These stats will help you know how video marketing influences customers. Here we go!

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Neil Patel

DECEMBER 1, 2020

If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. What Is Live Streaming? Why Your Company Should Be Using Live Streams.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Hubspot Marketing

SEPTEMBER 2, 2022

Back in July, Mark Zuckerberg announced a change to Facebook's news feed — it's been split in two! Facebook now has a Home tab and a Feeds tab. Zuckerburg said the goal is to make it easier for Facebook users to see their favorite content and make new discoveries. It's also meant to keep Facebook competitive with TikTok.

Social Media Marketing 142

Social Media Marketing Marketing Marketers Branding 142

Hubspot Marketing

FEBRUARY 6, 2023

Facebook engagement is something marketers shouldn't overlook when crafting a social media strategy. Facebook engagement can expand organic reach and place your brand higher in Facebook's News Feed. But what is Facebook engagement, and how can you boost your brand's engagement to reach a broader audience?

User-Generated 92

User-Generated Entertainment Education Branding 92

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Around 98 percent plan to do the same this year, as well, making social media shopping an important consideration for marketers.

Shoppers 78

Shoppers Gen Z Digital Marketing User-Generated 78

Neil Patel

JANUARY 12, 2021

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? How Does Facebook Watch Make Money?

Marketing 135

Marketing Marketers Entertainment Advertising 135

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Hubspot Marketing

JULY 18, 2022

Here, let's explore how three companies have grown their revenue using shopping tools from Facebook, Instagram, and TikTok. Facebook Shops and Pink Tag Boutique. In 2020, Facebook launched Facebook Shops , a free ecommerce tool designed to "create a mobile shopping experience for their audiences."

Gen Z 117

Gen Z eCommerce Fashion Retail 117

Neil Patel

MAY 12, 2021

Why would you want to take time and effort to attract organic Facebook leads when you could just pay for prospects? Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. What Are Organic Facebook Leads? 5 Tips to Get Facebook Leads Organically.

Gen Z 145

Gen Z User-Generated Inbound Marketing Promotion 145

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. Social media is pervasive — it has become interwoven into our daily lives. billion worldwide users , social media is a force to be reckoned with. Best Strategies Overall 1.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Search Engine Land

MAY 16, 2024

No blue links Google’s Search in the Gemini era video was telling. In Google’s Gemini era, apparently, links will now live in a Web filter. If you’re lucky, Web will be the fourth option you can choose (after All , Images , Video and News ) – or you may have to hunt for the Web filter under the More options.

User-Generated 103

User-Generated Advertising Advertisers Search Marketers 103

Neil Patel

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Start a Blog.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement.

Health 145

Health Social Media Marketing Product Branding 145

Neil Patel

OCTOBER 21, 2021

As a marketer, you know how valuable audience connection is. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection. One of these opportunities is live functionality.

Promotion 143

Promotion Shoppers Branding Advertising 143

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. billion, according to Facebook. Content on Facebook Watch.

Analytics 129

Analytics Customer loyalty Price Place 129

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Ariyh

JUNE 12, 2023

This is a 3min practical summary of a scientific study 🎓 Join 19,403 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… The Juice Make your professional growth less overwhelming. What reports are other marketing directors reading?

B2C 107

B2C Price Promotion User-Generated 107

AWeber

APRIL 26, 2022

Building an engaged audience is one of the best marketing strategies around. How do you grow an email list without an existing audience to market to? Chat widgets are becoming more and more common on marketing websites — even for small businesses. And email is one of the most effective channels. Optimize website signup s.

Promotion 125

Promotion Thought Leadership Place Advertising 125

Neil Patel

NOVEMBER 1, 2021

The Facebook/Instagram relationship provides businesses with an opportunity to leverage the audiences and tools of both simultaneously. Have you ever thought about cross-posting on the platforms as part of your social media marketing strategy? How to Link Your Instagram and Facebook Accounts.

Social Media Marketing 124

Social Media Marketing Place Marketing Strategy Analytics 124

Hubspot Marketing

MAY 1, 2023

One minute you’re checking a DM and the next thing you know you’ve spent an hour watching videos of corgis playing fetch. And -- as a marketer -- you're likely going a step further by asking: "What's my target audience doing on there?" Facebook -- used by 69% of U.S. adults is the most popular social media app on our list.

Gen Z 116

Gen Z Entertainment Education Social Media Marketing 116

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. This article will dive into all the details about chatbot builders and explore their features.

Customer 103

Customer Non-Profit Real Estate Transform 103

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon.

Content Marketing 117

Content Marketing Education Key Performance Indicator Marketing 117

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. Video and voice search are leading the charge in 2021.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams. What is livestream shopping?

Retail 117

Retail eCommerce Fashion Shoppers 117

Neil Patel

JANUARY 5, 2021

Even the most inspired innovation can fail if the market just doesn’t get into it. While you may have lost your favorite live-streaming service, there are plenty of Google Hangouts on Air replacements. Google managed to get President Obama and Pope Francis to live-stream on its platform. But no business is perfect.

Product 145

Product Management Promotion Customer 145

Neil Patel

JANUARY 11, 2021

YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. Why Use YouTube Live Video? Facebook is easy!

Thought Leadership 145

Thought Leadership User-Generated Digital Marketing Product 145