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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. Influencer recommendations and word-of-mouth marketing are factors fueling this growth. Forty-six percent of Australians have purchased an item after seeing an influencer promote it.

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Post Performance Report: Brand content franchises with their own fandoms

Sprout Social

Yet, Margeaux and the Bittarverse still find a way to pull at your heartstrings, and encapsulate the complexity of class, age, gender and race in the fashion industry. Forbes recently called the Webby Award-winning series the future of brand storytelling and credited it as the reason for the fashion brands resurrection and resurgence.

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What Are Customer Touchpoints and Why You Should Care

SMEI

Customers are much savvier these days, and old fashioned direct marketing tactics no longer work on a digital generation that has been raised to be cautious. If you do not account for customer experience in your marketing strategies, you will undoubtedly swing and miss your sales opportunity.

Customer 156
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How to Get Celebrity Endorsements — Even if You're Not a Huge Brand

Hubspot Marketing

Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign. Additionally, it's often more effective than traditional marketing campaigns.

Branding 145
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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

How does relationship marketing differ from traditional marketing? Traditional marketing focuses on acquiring new customers through promotions, advertisements, and campaigns aimed at driving immediate sales. Net Promoter Score (NPS) : A measure of customer satisfaction and likelihood to recommend your brand.

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A Complete Guide to UGC Marketing Strategy

Power Digital Marketing

Unlike traditional marketing content produced by brands, UGC provides a real, unfiltered perspective of your products or services, which helps potential customers relate to your brand on a deeper level. For example, fashion brands often create hashtags like #MyBrandStyle to get their customers involved and promote a sense of community.

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Sustainable Marketing: Key Principles & How to Leverage It [+Examples]

Hubspot Marketing

Sustainable Marketing. While both terms are often used interchangeably, there is a difference between green marketing and sustainability marketing. Green marketing focuses on strategies that promote environmental awareness and protection. Sustainable marketing, on the other hand, is a little broader.

Gen Z 145