Adobe Experience Cloud Blog

NOVEMBER 25, 2015

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. Use this new form of personalization in your marketing. Assessments.

Whitepaper 91

Whitepaper Transform Thought Leadership B2C 91

Adobe Experience Cloud Blog

MAY 24, 2017

If your resources are limited to already published blogs, and other assets (like whitepapers, ebooks, datasheets, and infographics), you can definitely find ways to create new content by repurposing, which will help you produce a few more pieces of content. I’d love to hear what’s working and not working in the comments below.

Food 134

Food eBook Whitepaper Thought Leadership 134

Marketing Insider Group

AUGUST 31, 2021

It conjures up images of the iconic Star Trek android (or his equally logical predecessor, Mr. Spock) sitting in a garret, weeping over a computer as he fashions the ending for his latest novel. These sources could include: Academic papers. White papers. External Data. Government publications. Industry organizations.

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Customer Whitepaper Manufacturing Thought Leadership 111

Adobe Experience Cloud Blog

JULY 20, 2018

But the good news is, these trends bring new technologies and ideas for marketing professionals to evolve their campaigns from tried and tested whitepaper downloads, to bespoke user journeys. What will never (hopefully) be out of fashion is the human-to-human approach. Are you inspired by the ideas shared above by our Fearless 50?

Whitepaper 91

Whitepaper Thought Leadership User-Generated Fashion 91

Hootsuite

JULY 13, 2023

Ask “How did you hear about us” OK, it’s a little old-fashioned, but hear us out. And in this day and age, that means offering great social media customer service , too. Of course, click-throughs are another form of engagement too — and a move in the right direction through the sales funnel.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Moz

SEPTEMBER 5, 2019

This is from a Moz whitepaper that they did recently, where they found that only 8% of local pack listings had their website also appearing in the organic search results below. If you liked this episode of Whiteboard Friday, you'll love all the SEO thought leadership goodness you'll get from our newly released MozCon 2019 video bundle.

SEO 64

SEO Whitepaper Thought Leadership Fashion 64

Base.ai

DECEMBER 29, 2020

How you decide to track these will depend largely on the resources at your disposal, but where there’s a will, there’s a way for every advocate marketer: The Good Old Fashioned Spreadsheet: Whether you’re an Excel purist or a Google Sheet freak, you can track key metrics with relatively little effort in a spreadsheet.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Lusha

JULY 17, 2024

Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. Thought Leadership Panels: Gather experts to discuss relevant topics and share their knowledge. Thought Leadership: PR can position you as an industry expert, attracting leads who value your insights and opinions.

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CRM PR Marketing Automation Platform User-Generated 52

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Content marketing leaders see 8 times higher year-over-year growth in unique site traffic.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Adobe Experience Cloud Blog

JUNE 26, 2014

Think of an old fashioned factory manager, dealing with high turnover rate and constantly trying to keep all of his work stations staffed. Be Relevant or Die: The New Nature of Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Relevance is the New Game in Town. Time to get relevant!

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Whitepaper Copywriting Thought Leadership User-Generated 134

Unbounce

MARCH 23, 2023

Or maybe you wanna do some good ol’ fashioned content marketing and attract potential customers with educational resources. Podcasts: Podcasts are particularly effective for businesses that want to establish themselves as thought leaders, as they allow hosts to share their expertise and engage in conversations with industry experts.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 75

Adobe Experience Cloud Blog

JANUARY 6, 2009

Here’s what most companies do: New prospects are generated, often in a lumpy “feast or famine” fashion, e.g. when you get a big batch after a tradeshow and then almost nothing else the rest of the quarter. At most companies, the answer is: very little revenue comes from the house database. Match your content to buying stages.

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Whitepaper Thought Leadership Fashion Price 51