Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Founded in 2019, Public is both an investing app and a social network for users interested in finance, cryptocurrency, and investing. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

TechWyse

MARCH 28, 2023

Coca-Cola’s marketing efforts are clearly working in their favour as the company saw its revenue grow 7% to $10.1 Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z. What are the values that imbibe the Gen Z mindset?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

APRIL 25, 2022

In a recent HubSpot survey, we also discovered that just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces, however, 68% of those who do say it is the most effective social media marketing strategy they use.

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Neil Patel

SEPTEMBER 29, 2020

The folks at Talk Business say , “Neil Patel Digital takes a discriminating, high-level view of your marketing efforts to make effective suggestions for advanced marketing strategy. You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values.

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Hubspot Marketing

DECEMBER 8, 2023

Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion. How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? Snapchat ads are 7X more efficient at reaching Gen Z than TV ads.

Gen Z 127

Gen Z User-Generated eCommerce Finance 127

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding 139

Branding Fashion Gen Z B2C 139

Hubspot Marketing

NOVEMBER 2, 2020

In-Feed ads are especially valuable for marketers looking to use TikTok to drive sales conversions, as the videos can feature a call-to-action (CTA). Acorns , a finance business, has used the In-Feed CTA feature to prompt viewers to download their app. Should you use TikTok For Business in your marketing strategy?

User-Generated 145

User-Generated Gen Z Advertisers Advertising 145

Hootsuite

DECEMBER 13, 2022

lottery #money #finance. That’s where your TikTok marketing strategy comes in. Your strategy provides guidelines for your target audience, tone of voice, content themes, and writing style, making it easier to know what type of caption will resonate with your followers. Are we leaning into millennial cringe or Gen Z chaos?

Gen Z 129

Gen Z Entertainment SEO Social Media Marketing 129

Hubspot Marketing

SEPTEMBER 26, 2023

The first step in creating a SaaS marketing plan is identifying buyer personas. These personas are idealized, hypothetical versions of customers that help you define marketing strategies. For Gen Z, meanwhile, social media came first for 46%. Consider the impact of demographics. Set your budget.

Marketing Plan 116

Marketing Plan Gen Z User-Generated Marketers 116

Hubspot Marketing

APRIL 4, 2024

Shoppable Commerce on Instagram Another reason to launch your influencer marketing strategy on Instagram is because of the e-commerce potential it offers. 80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z.

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketers 132

Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs).

Shoppers 107

Shoppers Retail Finance User-Generated 107

Digital Marketer

NOVEMBER 26, 2022

Furthermore, in another survey, “Up to 83% of people pointed to better representing modern society as the reason marketing campaigns were impactful in a positive way”. Also, 70% of Gen Z consumers trust brands that show diversity in their advertisements. How to Add Diversity and Inclusion to Your Marketing.

Gen Z 62

Gen Z Advertisers Advertising Finance 62

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. A July 2021 report from SocialPubli, titled The State of TikTok Influencer Marketing 2021  indicates 53.7%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution. 6 Ways to Create a Meme Marketing Strategy 1. Why Is Audience Perception Essential in Meme Marketing? Aidan Brannigan 3.

Gen Z 52

Gen Z Branding Entertainment Marketers 52

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Build brand loyalty.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Buffer Marketing

MAY 29, 2024

Regularly creating engaging reels to grow your Instagram account is no mean feat — which is why tapping into Instagram Reel trends should be an essential part of your marketing strategy as a brand or creator.    which producers then picked up and turned into a trending sound (as producers are wont to do).

Gen Z 121

Gen Z Millennials Finance User-Generated 121

Duct Tape Marketing

NOVEMBER 10, 2022

Laura Goldberg (01:50): It's evolved a lot and in fact I don't have any of the cred of of building my way up through marketing. I build, my early career was in finance and product and sort of operations slash general management. John Jantsch (18:17): Just don't do crappy marketing. That role evolved.

Email Marketing 99

Email Marketing CMO Non-Profit Marketers 99

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Remember that your buyer persona will shape your content marketing strategy and that this is where it all begins.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Marketers Marketing 40

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five ideas for cost-effective print marketing strategies that will help promote a local landscaping business.

Product 98

Product Real Estate User-Generated Fashion 98

Econsultancy

DECEMBER 13, 2021

FinTech marketers invested $3 billion on user acquisition in 2020. AppsFlyer’s June 2021 report, The State of Finance App Marketing , found downloads of FinTech apps rose 129% in the UK between Q1 2020 and Q1 2021, as consumers sought alternative ways of interacting with financial services providers.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Buffer Marketing

JANUARY 14, 2025

Right now,  GenZ is using TikTok as a search engine. For example,  Emily Durham and Blake Johnston collaborated  to create a funny Instagram Reel about interviewing a finance bro. Don’t put “increasing reach” as the sole focus of your social media marketing strategy.

Gen Z 123

Gen Z User-Generated Education Social Media Marketing 123