Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
TechWyse
MARCH 28, 2023
Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z. What are the values that imbibe the Gen Z mindset? What do you want to show?
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Buffer Marketing
MAY 29, 2024
Creator Megan Boni went viral after announcing she was looking for a man in finance (6”5, blue eyes, etc., Millennial vs. Gen Z This broad trend is great if you count Gen Zs and millennials among your target audience or customer base. The trend can be used in a host of ways.
Neil Patel
SEPTEMBER 21, 2021
Buy now, pay later (often shortened to BNPL) is a financing option that allows consumers to split purchases into several, often interest-free, payments. Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option? What is Buy Now, Pay Later? Learn more here.
Hubspot Marketing
JULY 23, 2019
But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. The platform was also used to broadcast the 2019 X Games in Aspen.
Hubspot Marketing
APRIL 4, 2024
Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. You can set up an Instagram Shop for users to browse and buy without going to your website. 80% of social media marketers say that customers now prefer to buy in-app.
Hootsuite
OCTOBER 25, 2021
According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience. Build brand loyalty. Consumers want to know everything about you. High school advice?
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