This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In recent years, there's been a common misconception that GenZ and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump GenZ and millennials into the same group and create one campaign strategy that they believe fits both groups.
Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Garner continues, I previously worked with a company that offers zero percent interest financing for car repairs.
The report also found that approximately one in five Australians creates social media content to generate income. GenZ most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that GenZ uses Instagram, YouTube and TikTok the most.
For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” For example, GenZ makes up 42% of Pinterest’s monthly active users, which might conflict with your audience on other platforms like Facebook.
According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of GenZ users consume news on TikTok.
Reddit ) Reddit users skew younger, with Millennials and GenZ making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Irrelevant or generic content.
Many brands who have successfully reached GenZ audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Interest in women’s sports mirrors newfound interest in other underappreciated events and athletes.
Reddit ) Reddit users skew younger, with Millennials and GenZ making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Irrelevant or generic content.
For example, on Bluesky, they share static images promoting their latest releases. The brand introduced the lenses to bring their product catalog to GenZ audiences. GenZ consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey.
Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. According to a 2024 RFI Global report , over a third (35%) of American GenZ and 21% of millennial respondents said they searched for information on specific banking products using social media.
Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused.
But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. The platform was also used to broadcast the 2019 X Games in Aspen.
In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with GenZ dance challenges. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Source: Statista.
These offerings strike a chord with tech-savvy millennials and GenZ, who prioritize convenience and a tailored touch in their financial dealings. Seeing how younger generations are driving the push for personalization, it’s clear that expectations are being set high by non-banking platforms as well.
Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum. She has also partnered with the online fashion retailer Shein to promote their SheinX collection. In January, Afualo saw her account grow from 1.5 As of April 2022, the account has 6.9
Find Influencers who match the brand’s tone, and use their influence to further promote the brand with freshness and novelty. Marketing Content to GenZ? They flash across our screens, promoting everything, from the latest gadgets and luxury makeup products to tantalizing fragrances and trendy clothes.
To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Fifty percent of consumers said they plan on using Instagram more in the coming year, making this an important network—especially for targeting GenerationZ consumers.
Acorns , a finance business, has used the In-Feed CTA feature to prompt viewers to download their app. For example, Raising Cane's Restaurant partnered with famous TikTok influencer Chase Hudson to promote their business (you can check it out in the video below). Image Source.
Contrary to popular belief, TikTok is not just for GenZ, meaning marketers can reach other age groups on this platform. The library’s account features videos of its affable staff reviewing books, having fun with TikTok trends, and promoting inclusion and social justice through their love of books. Financial services.
And these are people from human resources, from legal; they work in finance. According to our research , 33% of GenZ purchases are based on an influencer’s recommendation. At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. I love how James D.
How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram is saturated with millennials and Gen X, who have more disposable income than GenZ. What is Instagram influencer marketing? Why use influencer marketing on Instagram?
Use the other 20% to promote your brand or sell your products. Then, they discovered that their target audience was also interested in finance. More than half of millenials and GenZ internet users said their most recent fashion buys were based on images they saw on social media. Try starting with the 80-20 rule.
For GenZ, meanwhile, social media came first for 46%. As a result, it’s worth sitting down with marketing, sales, and finance teams to create a budget. Paid Content Promotion and Retargeting Numerous SaaS companies have seen success with various types of paid advertising. Consider the impact of demographics.
Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Content creators who upload videos to YouTube can apply YouTube SEO best practices to enhance discovery across YouTube and Google Search and can promote their videos on YouTube through paid advertising. In the U.S.,
Also, 70% of GenZ consumers trust brands that show diversity in their advertisements. Businesses have no choice but to update their promotional assets from a marketing standpoint. Meanwhile, Microsoft Advertising has shown that more inclusive ads have seen 23% more “purchase intent” from GenZ consumers.
All right, so let’s move to the inevitable: paid Pinterest or promoted pins, I think is the term for that one. Alisa Meredith: Promoted pins, yes. People keep clicking on these secondary pins that came from your promoted pin, and you’re not paying for that. John Jantsch: How does that work? It’s pretty cool.
Whether in fashion, healthcare, finance, or even agriculture, there’s something in for every industry. Snapchat Geofilters promoted limited-time offers and special events at their locations. If you have exclusive limited-time offers and promotions , ephemeral content marketing can nudge your audience to take immediate action.
The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the GenZ age category, while the overall number of searches made by this demographic rose 96%. But influencers are not only helping to promote products – they’re also buying products themselves.
There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? According to McKinsey, consumers — and especially GenZ — value authenticity above all. The rumors are true.).
Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Social media is no longer just an extra channel of publishing or promoting your content. When done right, gated content can increase leads and conversions.
Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of GenZ and millennial customers. Generate five ideas for cost-effective print marketing strategies that will help promote a local landscaping business.
TikTok usership TikTok has garnered a reputation as the “It” place to be for GenZ and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.
AppsFlyer’s June 2021 report, The State of Finance App Marketing , found downloads of FinTech apps rose 129% in the UK between Q1 2020 and Q1 2021, as consumers sought alternative ways of interacting with financial services providers. FinTech marketers invested $3 billion on user acquisition in 2020. in comparison with Q2 of 2020.
With a purchasing power of more than $143 billion , GenZ is expected to shake up the retail industry. Although many in GenZ are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.
8 months later, the world view on Musk has changed from genius and savior of humanity to rightwing conspiracy promoter. Reason #1: Twitter is the 6th most popular social network among GenZ , with 37% saying they use it. In comparison, 37% of GenZ say they use Facebook and 62% Instagram.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content